Self-Hosted Email Marketing Software
Some teams would rather run the software themselves, on their own server or inside WordPress, and connect it to a sending service of their choice. That is what this category offers. Sendy, Mautic, Mailster and MailPoet are members, next to open source projects and licensed scripts. The appeal is control over data and often a much lower bill at high volume, but you take on updates, backups, security and bounce handling. Check whether the license is a one-time fee or yearly, how active development is, and which SMTP or API providers it supports. Budget the time for maintenance honestly, and set up bounce processing before the first large send.
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Open-source marketing automation for email campaigns, landing pages, forms and lead scoring, self-hosted for free or run by a managed partner.
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Self-hosted newsletter software sold for a one-time $69 fee, sending through Amazon SES, with a drag-and-drop editor, autoresponders, segments, white-label brands and a long list of third-party integrations.
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WordPress-native email marketing plugin offering free plan, automation, WooCommerce integration, and unlimited sending.
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Self-hosted email platform with unlimited subscribers and one-time licensing.
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Open-source newsletter and email marketing software, free to download and self-host, with a hosted phpList.com service priced per message, per subscriber or as a dedicated network.
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WordPress plugin with unlimited subscribers, email automation, and full data control in your own database
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FluentCRM is a self-hosted WordPress plugin for email campaigns, sequences, automation, SMS and WhatsApp, priced per site from $129 a year with unlimited contacts.
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Free WordPress newsletter plugin from Italy with a drag-and-drop composer, subscription forms and tracking, plus premium add-ons for automation, WooCommerce, form builders and delivery services.
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Free, open-source mailing list manager with web-based administration and flexible moderation controls
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Self-hosted PHP and Laravel email marketing software with full source code, sold as a one-time license ($80 Regular, $199 Extended with a multi-tenant SaaS layer), sending through Amazon SES, SendGrid or any SMTP service.
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Open-source, self-hosted email marketing application built with Node.js, free forever with no contact limits.
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Icegram makes WordPress plugins for email marketing and lead capture, led by Icegram Express for newsletters and automation over your own SMTP, with Engage popups and Collect forms.
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Open-source, self-hosted email marketing software built on Laravel, with unlimited subscribers and segments, campaign tracking, workspaces and a REST API, sending through SES, Postmark, SendGrid, Mailgun, Mailjet or SMTP.
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Groundhogg is an open-source, self-hosted WordPress CRM with email broadcasts, automated flows and reporting, priced at a flat $50 a month whatever the list size.
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Email Marketing app inside Odoo's open source business suite, with a drag-and-drop builder, segmentation, revenue tracking through the CRM, and a free Community edition you can host yourself.
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Self-hosted email marketing with one-time licensing, no monthly fees, and unlimited contacts.
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WordPress funnel builder and marketing automation plugin that sends email and SMS campaigns, cart recovery and post-purchase flows for WooCommerce stores
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Plunk is an open-source email platform for transactional mail, campaigns and workflows, EU-hosted or self-hosted, free for 1,000 emails a month and $0.001 per email after that.
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ERPNext, Frappe's free and open source ERP, includes email campaigns, newsletters, drip templates and campaign reporting inside its CRM, self-hosted or on Frappe Cloud.
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WordPress plugin for lead generation forms and email automation without leaving the WordPress dashboard
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Desktop bulk email software for newsletters, with a free edition, a one-time Pro lifetime license, cloud tracking reports and an SMS add-on.
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Email platform by Spatie for creators, developers and businesses, priced by emails sent from €9.99 a month, with a self-hosted Laravel edition for teams that run their own server.
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WordPress newsletter plugin for publishers that builds emails in the block editor and sends them through its own engine or a connected email provider.
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Open-source email platform made in Germany, hosted in the EU, with multiple editors and pay-per-send pricing.
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useSend is an open-source email platform on Amazon SES for product, transactional and marketing mail, with a free tier and per-email pricing that never charges for stored contacts.
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Omnichannel marketing platform with a CDP, email, SMS, push, Telegram, Viber and WhatsApp in one interface, sold as a managed cloud or installed on your own servers
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weMail is a WordPress email marketing plugin from weDevs for newsletters, drip automation, A/B tests and popup forms, sending through Amazon SES, Mailgun, Postmark and other gateways.
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Munich email and marketing automation software EMM, offered as SaaS hosted in Germany, a perpetual in-house license, a private cloud or the free open-source OpenEMM.
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Amsterdam-based email and marketing automation platform with its own servers in the Netherlands, SMS and push, plus the SMTPeter relay and MailerQ on-premise MTA.
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WordPress newsletter and email automation plugin with AI-written emails and courses, signup forms, automation rules and 60+ bundled integrations.
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Self-hosted email marketing and transactional platform for agencies, SaaS companies and enterprises, sold as a perpetual license with a free Community Edition.
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German Windows desktop software for personalized newsletters and mail-merge emails, sending via SMTP, Outlook, Microsoft 365 or Amazon SES, free for up to 100 newsletter recipients, then a one-time license.
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Magento 2 Follow Up Email extension that runs abandoned cart, review, win-back, birthday, wishlist and order emails from your own store, for a one-off $219 with a year of support
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WPFunnels is a WordPress funnel builder paired with Mail Mint, its email tool for campaigns, sequences, automation, abandoned cart recovery and ChatGPT email writing.
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Self-hosted email marketing platform sold as a one-time license from $250, with unlimited subscribers, sequences, a transactional API and bring-your-own sending provider.
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Self-hosted newsletter and transactional email platform, free to run with paid license tiers for extra workspaces and SSO, or managed in the EU on Notifuse Cloud.
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Hungarian newsletter and email marketing software from CREON HEROES, sold as a hosted Online edition, a self-hosted boxed license or a multi-user PRO+ edition, with an SMS add-on.
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Free WordPress and WooCommerce plugin from WP Desk for automated transactional and marketing emails, with open and click tracking, and 11 paid PRO add-ons.
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Polish Windows desktop program for bulk email, newsletters, cold email and SMS, sold as a perpetual license with no subscription or per-email fees, sending through the buyer's own mail server with GPT writing and anti-spam analyzers built in.
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Sendster is self-hosted email newsletter and autoresponder software from Teknikforce with an AI writer, sending through Amazon SES or other SMTPs, from $27 a month or $97 a year.
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Chinese bulk email platform from Shenzhen with standard, foreign-trade, enterprise and self-deployed editions, plus SMTP and API sending, list cleaning and rotating IPs.
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Self-hosted WordPress plugin for German clubs and associations whose newsletter module mails members and subscribers straight from the club's own member database, with double opt-in, group filters and batched sending, from a free Base version.
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Berllo Email Sender is Windows desktop software for bulk email over your own SMTP accounts or direct MX delivery, with a PMTA setup tool, open API and DKIM signing.
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DoubleScale is a self-hosted WordPress CRM plugin with email campaigns, sequences, SMS and WhatsApp, sales pipelines and invoicing, priced per site from $99 a year with unlimited contacts.
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Newsletter platform rented as a cloud service at 1,000 a month for 10,000 emails a day, or installed on the customer's own host with unlimited sending.
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GemCRM is a self-hosted WordPress CRM plugin with a free email campaign tier, A/B testing and forms, plus Pro drip sequences, SMS and WhatsApp on a lifetime license.
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Desktop email campaign manager for Windows, macOS, and Linux with local SMTP and API provider control and pre-send diagnostics
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Self-hosted email marketing application with AI campaign help, PowerMTA configuration, warmup automation and no monthly fees, installed on your own server.
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Czech Windows desktop software for bulk email campaigns, with a free unlimited address book, an HTML editor, automatic import before each send and generated subscribe and unsubscribe pages.
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Email platform provisioned inside your own AWS account on top of Amazon SES, with contacts, broadcasts, drip workflows, Git-synced templates and a free plan with unmetered volume.
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Email API for developers and AI agents that sends by REST, SMTP or CLI and delivers every inbound message as signed JSON to a webhook, with unlimited free domains.
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Modular email marketing and newsletter system built into Magento 2 for in-store list and campaign management
Frequently asked questions
Do I need to pay a monthly subscription for these tools?
Not necessarily. Many options in this category offer one-time licenses or perpetual licenses, such as Berllo, AcelleMail, or Mirasvit. Some are even free and open source, like Odoo or Frappe.
Can I use these tools directly within my WordPress site?
Yes, several options are designed specifically as WordPress plugins. You can find tools for marketing automation like FluentCRM or DoubleScale, as well as specialized solutions like FunnelKit for WooCommerce or asVerein for clubs.
How do these platforms actually send the emails?
Most of these self-hosted tools require you to bring your own sending service. You can connect them to an SMTP account, a direct MX delivery setup, or third-party providers like Amazon SES or SendGrid.
Are there options that include more than just email marketing?
Yes, many of these tools are part of larger ecosystems. Some include CRM features, SMS, WhatsApp, and even invoicing, while others act as full omnichannel platforms that support Telegram or Viber.
Will I be limited by the number of contacts I have?
It depends on the specific software you choose. Some plugins and platforms, such as FluentCRM, DoubleScale, or Broadcast, allow you to manage unlimited contacts without extra fees.