ShopMagic

ShopMagic is a WordPress plugin for automated email in WooCommerce stores and, since WooCommerce stopped being a requirement, in ordinary WordPress sites too. It sends transactional and marketing emails triggered by events in your store or site: follow-ups after an order, review requests, coupons, upsell redirects and newsletters. It is made by WP Desk, the WooCommerce plugin company whose other products (Flexible Invoices, Flexible Coupons) appear in the site header. The homepage headline is "WooCommerce Automated Emails That Follow Your Own Rules", and the core plugin is free on WordPress.org, with a paid PRO bundle of add-ons.

Because it is a plugin, ShopMagic runs inside your own WordPress installation. There is no separate account on an outside platform: automations, templates and logs live in your WordPress admin.

What ShopMagic does

The homepage frames the product around breaking free from WooCommerce's limitations. The blog puts the problem plainly: "The standard WooCommerce emails are limited to order statuses." ShopMagic lets you change email content "without digging in PHP templates", build email sequences for any scenario, and set your own triggers and conditions for sending notifications.

Automations are built in three parts, which the blog calls event, filter and action. An event starts the automation (an order status change, a purchase, a WordPress event such as a new post or a new comment), filters narrow it to the right customers, and actions do the work: send an email, save data to Google Sheets, send an SMS notification, save a customer's email, and so on. The editor lets you search for an event or action by keyword, shows the available placeholders on the right, links to documentation from inside the automation panel, and publishes an automation with a single toggle.

Emails can be customized, sent with BCC, and tested before they go live, which the follow-up email guide notes WooCommerce does not offer by default. You can use a WooCommerce email template or style your own from scratch. The blog says there is no limit to the number of email templates you can create.

The free version, according to the follow-up guide, lets you create workflows for follow-up emails, send automated emails for any event in the WooCommerce sales process, add new customers to a Mailchimp list at checkout or on any other event, and create upsell emails, win-back emails and automated review requests from past customers.

Tracking and the dashboard

ShopMagic 3.0 brought a new interface and open and click tracking. The blog says you can see whether emails are opened and how they perform on clicks, and filter the Logs tab by a user's email or a specific campaign. Statistics for the last 30 days appear as graphs on the dashboard. The blog is explicit that email tracking is included in the free version, with "no email limits, no restrictions on statistics collection, and no hidden payments."

The Logs tab also holds automation results and queued actions, so you can check what was sent and what is still waiting. The dashboard, available in both free and PRO, offers quick automation creation, statistics across automations, recent automations and links to documentation. The blog also says the 3.0 release made automations load quickly and tab switching take less than a second.

Multilingual stores and non-shop sites

ShopMagic can send messages in different languages on its own, adapting to the recipient. The blog says this is built into the main version and only needs a module switched on in settings, and that it no longer needs WPML for translating the emails themselves.

The plugin also works without WooCommerce. The blog suggests it for automating newsletter mailings on a blog or other non-shop site, or for form-based actions such as sending contact form data to Google Sheets. With the WordPress Event integration, a workflow can fire when a post is published or a comment arrives, and with Manual Actions you can send a newsletter about new posts to your customer base.

Free extensions

A Settings subpage installs free extensions without a trip to the WordPress directory. The blog names ShopMagic Abandoned Carts and ShopMagic for Google Sheets as examples.

ShopMagic PRO

PRO is a bundle of 11 premium add-ons, and the homepage lists them:

• Advanced Filters: conditional logic, for example by order total value.
• Customer Coupons: personalized coupon codes sent automatically.
• Delayed Actions: delay an email by minutes, hours, days or weeks.
• Flexible Subscription: automations for subscription status changes, renewals and cancellations.
• Gravity Forms: automations triggered by Gravity Forms submissions.
• Manual Actions: trigger actions such as emails to customers by hand.
• Review Requests: review requests with direct links to the products in the order.
• Slack: keep your team up to date on store events in Slack.
• Webhooks: connect automations to external apps or systems via REST API.
• WooCommerce Bookings, WooCommerce Memberships and WooCommerce Subscriptions: automations on booking, membership and subscription events.

The homepage features also point to the paid layer: unique customer discounts via coupons based on criteria such as products purchased, time-delayed emails to encourage a sale or thank a buyer, and after-purchase upsells that redirect customers to a specific page based on what they bought, overriding WooCommerce's default redirect. An "AI powered interface" lets you create email automations using prompts, which the homepage says saves time learning the interface.

Pricing

The core plugin is free. PRO has three plans on the homepage, all with the 11 add-ons and all core features:

• Personal: £69, billed yearly, cancel anytime. Unlimited updates and support for 1 site, 1-on-1 email support.
• Professional: £99, billed yearly. Unlimited updates and support for 25 sites, priority 1-on-1 support.
• Lifetime: £299, one-time payment. Lifetime updates and support for 1 site, premium 1-on-1 support.

The homepage offers a 30 day money back guarantee and cites "97% customer satisfaction ratings". Active installations are given as 15,000+ on the homepage and 10,000+ in the WordPress.org boxes on the blog. The site is available in English and Spanish.

Who it suits

ShopMagic suits a WooCommerce store owner who wants better follow-up, review request and win-back emails than WooCommerce sends by default, without moving customer data to an outside email platform. The free version, with tracking included and no template limit, is enough for many shops. Stores selling subscriptions, bookings or memberships get specific triggers in PRO, and an agency running many client shops can cover 25 sites on the Professional plan. A WordPress publisher without a shop can also use it for post-based newsletters.

It suits a sender who wants a separate hosted newsletter platform less. ShopMagic sends from your WordPress site, so it is tied to that site and to the plugins around it.