The Newsletter Plugin

The Newsletter Plugin is a newsletter and email marketing plugin that runs inside a WordPress site. You collect subscribers with forms on your own pages, build newsletters in a visual composer, send them from WordPress or through an external delivery service, and track opens and clicks, all from the WordPress dashboard. The footer describes it as a newsletter and email marketing system for WordPress blogs, names it a trademark of Web Agile S.a.s. di Fietta Roberto, and says it is made in Veneto, Italy. The homepage counts 400k+ active installations, 4 million downloads and a 4.6-star rating.

The About page introduces three people: Stefano Lissa (Satollo), who wrote the plugin and describes it as his most important work on WordPress, and Roberto Fietta and Michael Travan, with whom he teamed up to handle the growing demand for features. The core plugin is free; paid premium plans add a long list of add-ons.

Collecting subscribers

The homepage says you can place subscription forms "pretty much anywhere" in a WordPress site, sort new subscribers automatically into targeting lists and greet them with custom welcome emails. Basic popup and in-post forms are available in the free version; the Leads add-on adds more colors and layouts, top and bottom bars with a compact form, and forms at the end of articles.

Form builder integrations connect other form plugins to the subscriber list. The homepage names Contact Form 7, Ninja Forms, Elementor, Gravity Forms and WP Forms, the features page adds Fluent Forms, and the form builders page counts 8 supported builders. Setup has three steps: build the form, map its fields (email, first name, last name, lists) to subscriber fields, and configure the subscription, including a welcome email and the lists the person joins. If the form has a consent checkbox, only people who ticked it become subscribers.

Other sources of subscribers come as add-ons: WordPress registrations (new users subscribed automatically, existing users imported with a single click, and the confirmation step skipped because the WordPress activation email already proves the address), WP User Pro, Ultimate Member, Paid Membership Pro, MemberPress, Forminator, Formidable Forms, subscribe on comment and locked content.

Building newsletters

The composer uses a drag-and-drop interface. The homepage says you can choose from more than 25 blocks and add images, GIFs, blog posts, WooCommerce products, YouTube videos, headers, footers and even HTML snippets, with a real-time preview for different devices and test sends before delivery. The composer page describes blocks for hero images, blog lists, social icons, calls to action and Giphy, each with its own options for colors and sizes, and says the emails it produces are responsive on mobile and desktop clients. An Extended Composer Blocks add-on and an AI Assistant, marked alpha, appear in the premium list.

Automation

Two add-ons carry the automation. Automated builds recurring newsletters from your latest content: you design the layout in the composer and schedule it daily, weekly, monthly or on a specific date, with as many channels as you need, each with its own content and timing. It can send the right content by language on a multilingual site, and if nothing new was published it skips to the next scheduled send.

Autoresponder creates email series sent with configured delays. The features page describes it as unlimited email series to follow up with subscribers ("Lessons, up-sells, conversations"): welcome series, a follow-up that starts when a specific product is sold, and email courses with an unlimited number of lessons, with reports for single emails or the whole series. A Yearly Newsletters add-on is listed in beta.

Reports, retargeting and analytics

The Reports add-on shows the total audience reached, opens, clicks and errors, down to the single subscriber and the links they clicked, with graphs of who opened, clicked or ignored an email. Retargeting puts people who clicked, opened or ignored a newsletter on separate lists so you can contact them again with dedicated messages. The Geo add-on shows where in the world subscribers are and lets you geotarget campaigns. A Google Analytics add-on adds campaign tracking parameters to newsletter links, set per newsletter or with placeholders for automated issues, and works alongside the plugin's own tracking.

WooCommerce, EDD and events

The WooCommerce add-on turns customers into subscribers and assigns each one to a list based on the product or category they buy. A confirmation button lets customers choose whether to subscribe, with room for custom text to comply with EU privacy laws, and an automatic opt-in mail can follow each subscription. A composer block pulls products by category or tag with title, description, picture and an add to cart button, and with Automated you can send newsletters of your latest catalog items. Easy Digital Downloads gets the same treatment for digital products. Event add-ons pull upcoming events from The Events Calendar, Events Manager, WP Event Manager and EventPrime into newsletters.

Delivery

Newsletters can go out through the web server or through an external delivery service. The premium list names SMTP2Go, Resend, Amazon SES, Postmark, Mailgun, SendGrid, Mailjet, ElasticEmail, SparkPost, SendPulse, SMTP.com, Brevo (formerly Sendinblue), Mailersend and external SMTP, plus an Office 365 header removal add-on. The features page says most delivery add-ons work through APIs, and that bounced addresses are retrieved from the provider and synced to your list. Further tools include a Newsletter API, webhooks, import and export, a public archive and bounce management.

Pricing, refunds and support

The core plugin is free, and the add-ons are all included in the premium plans, which are sold from a separate pricing page. The support page is clear that there are no automatic renewals: you can let the license expire and keep using the add-ons, without updates and support. Refunds can be requested within 30 days, and the WooCommerce and form builder pages promise a 30-day money-back policy with no questions asked. Invoices appear on the account page after 10 days.

Help comes from a troubleshooting area, documentation, video tutorials, an AI-assisted search on the support page, a forum, and tickets for paying customers. The support page covers undelivered email, layouts that break in Outlook, slow delivery, and Daylight Saving Time glitches in automated newsletters.

Who it suits

The Newsletter Plugin suits a WordPress blogger, author or publisher who wants a free newsletter tool inside the site, and a WooCommerce or Easy Digital Downloads shop that wants customers subscribed and products in newsletters. Membership and event sites get specific connectors, and a site with heavy volume can hand delivery to Amazon SES, SendGrid or another listed service.

It does not suit a team without a WordPress site, since the plugin lives inside a WordPress install, and much of the automation and reporting depth sits in the paid add-ons.