weMail

What weMail is

weMail is an email marketing plugin for WordPress made by weDevs LLC. It sends newsletters, one-off campaigns and automated drip sequences from inside the WordPress dashboard, and it collects leads with popup and slide-in forms. The home page describes it as "A complete newsletter solution with flawless email automation, effective A/B testing, and beautiful pop-ups," and lists who it is for: WordPress sites, eCommerce, small businesses, entrepreneurs and content creators.

The plugin handles the marketing side and hands delivery to a sending service you pick. In the home page's words, weMail "sends emails through familiar and reliable email sending services. Think Amazon SES, Mailgun, Postmark, Sendgrid, and Sendinblue." A weMail blog post lists support for 10+ email gateways, and names "Integrated with WordPress Only" and the need for an email gateway as the two drawbacks.

Campaigns and newsletters

You can send large campaigns to thousands of subscribers, with an unsubscribe option in every email. Newsletters can go out by hand or automatically: weMail can send your newly published posts as a newsletter every week. A feature called weMail time warp delivers a campaign according to each recipient's time zone.

There are two editors. The drag-and-drop builder handles complex designs with responsive templates, and a simpler writing-focused editor is meant for composing campaigns quickly. A blog post on the site describes a newsletter template library with hundreds of templates. A/B testing compares two versions of an email so you can send the one your customers prefer. The home page also shows ChatGPT email writing through OpenAI, marked as coming.

Automation

Drip campaigns create automatic flows based on time, user behavior, tags and segments. The automation section lists the triggers that start a workflow: a new tag added, a tag removed, a contact joining a list, a contact joining a segment, a specified date (for birthdays or anniversaries), a product purchase, a new user registration, and an email open or click. The page says there are 15 more conditions beyond these, which can be combined to build the workflow you want. Customer journeys can run on sign-ups, purchases, tag changes, set timeframes and dynamic segments.

WordPress and eCommerce integrations

weMail is built around WordPress data. The home page talks about exclusive workflows for WordPress, including WooCommerce and Easy Digital Downloads, and about sending emails based on user activity. The WooCommerce integration syncs customer lists, tracks purchase activity, and feeds custom segments and automation. The Easy Digital Downloads integration syncs store and customer data so you can build campaigns on customer behavior. The FastSpring integration syncs your list with your FastSpring orders, so all your FastSpring customers can become one list. The site's footer also links Subscribe2, and a menu page covers further integrations for connecting your apps.

For developers and other tools, you can add contacts remotely with an API key: other applications use the key to bring subscribers into a weMail list and manage them.

Forms and list building

Popup forms and slide-in forms collect leads, and you can create different types of customizable forms without third-party tools. Custom fields store more information about each subscriber for personalization. Premade forms are listed among the plugin's features in the site's blog.

Permission, segmentation and list hygiene

Permission management covers single opt-in, double opt-in and suppression lists. With double opt-in, a new subscriber gets a confirmation email first and is added to the list only after confirming. Suppressions blacklist addresses that hard-bounced, are no longer in use or cannot be reached, and weMail cleans them automatically.

Advanced segmentation combines several conditions with AND or OR logic. When you send, the recipient section lets you exclude tags or lists for more precise targeting.

Reporting

weMail records the full activity of each contact: signups, unsubscribes, emails sent, opens, clicks and more. Admins can turn on notification emails about list growth, and the features menu includes granular analytics for campaign insight.

Pricing

The home page invites you to start for free. A weMail blog post comparing email tools gives its pricing: you can manage 3,000 contacts for free, and the Pro plan starts from $5 a month with a popular sending gateway and lets you manage 5,000 subscribers. The site also has a pricing page and a custom plan page. Sending costs are separate, since mail goes through the gateway you connect and you pay that provider.

Using it for a local business

The weMail blog walks through how a neighborhood shop or restaurant would use the plugin. It suggests adding signup forms to the WordPress site aimed at local customers, such as weekly specials for nearby residents, and customizing them for the community. It then recommends splitting the list by neighborhood and customer type, and says weMail provides geo-targeting features at prices suited to a local business. For testing, the post suggests A/B tests such as a neighborhood offer against a city-wide one, and notes that WordPress users can track opens, clicks and local performance from the dashboard without switching platforms. Its advice on cadence is one or two emails a week at most, with a weekly newsletter plus occasional event emails.

What users say

The reviews on the home page describe weMail as a package solution for email marketing inside WordPress, with the drag-and-drop builder, automation and segments in one plugin. One reviewer calls it an amalgamation of several plugins in one, so a site does not need to install and maintain a separate form tool, newsletter tool and automation tool. Another says it works best with WooCommerce, and one likes that the settings page follows default WordPress styling. One earlier review notes it was still at an early development stage, while the site's roadmap and changelog show the plugin still being extended.

Support and resources

The site offers documentation, a blog, a changelog, a public roadmap, templates and a contact form, plus an affiliate program. Reviews on the home page mention fast and helpful support, and one names weDevs as the team behind the plugin. The home page also quotes Eben Upton, CEO of Raspberry Pi, saying the company uses weMail to send all its emails.

Who it suits

weMail suits WordPress site owners who want newsletters, blog-post digests and automated sequences tied to their site's users and store, and who are comfortable connecting a sending service such as Amazon SES or Mailgun. WooCommerce, Easy Digital Downloads and FastSpring sellers get purchase-based lists and automation, and bloggers get automatic post newsletters. The free allowance of 3,000 contacts and a Pro plan from $5 a month make it inexpensive for a small list. The limits are the ones the company names itself: it only works with WordPress, and you need an email gateway to send.