Altcraft

Altcraft is a marketing automation platform that puts a customer data platform, email, SMS, push notifications and messenger channels in one product. Its home page sells it as eight modules covering "un cycle marketing complet" (a complete marketing cycle), from data collection to personalized messages to ROI analysis, "sans intégrations entre CDP, ESP et systèmes de fidélité" (without integrations between CDP, ESP and loyalty systems). The company behind it is Altcraft, LLC (ООО «АльтКрафт» on the Russian pages), with a copyright line running from 2015. The site is published in English, Russian, Chinese, Spanish and French. It is built for companies that want to own their marketing data, and it can run either in Altcraft's cloud or on the customer's own servers.

What a sender gets

The data layer. Every user attribute and event lands in one customer data platform. The home page promises a unified 360-degree profile, real-time event collection and flexible segmentation "sans latence" (without latency). Segments feed every channel, so an email, an SMS and a push message all draw on the same profile.

Channels. Altcraft sends email, SMS, push (web and mobile) and messenger messages through Telegram, Viber and WhatsApp, plus custom channels, "depuis une seule interface" (from a single interface). The Russian glossary article gives the practical use: if a customer does not open an email, the platform can follow up with an SMS or a push reminder automatically. Footnotes on the pages flag that Viber is blocked in the Russian Federation and that WhatsApp is a Meta product, so which messengers work depends on where your customers are.

The email builder. Templates are built from ready-made blocks or in raw HTML. The glossary lists the practical tools: an image store you can upload to and search, device previews, and saving your own blocks for reuse. The home page adds that any HTML template can be created or edited, alongside drag-and-drop builders, dynamic personalization, multichannel templates and JSON support in the content module.

Automation. The automation module has a customer journey map (CJM) builder, global control groups and visual workflows the site says marketers can run "sans développeurs" (without developers). The glossary's examples are the everyday triggers: a welcome series when someone subscribes, a cart reminder when goods are left behind, recommendations or upsell offers after a purchase, and a reactivation campaign for someone who has stopped opening mail.

Testing and analytics. A/B/n testing covers experiments on campaigns and strategies. Real-time analytics track opens, clicks, sales and engagement, and the home page describes conversion funnels, campaign ROI and channel comparison in one interface "sans export".

Forms, surveys and pop-ups. Altcraft builds questionnaires, surveys and feedback forms "de tout niveau de complexité" (of any complexity). The glossary says any form field can be made required and that forms take minutes to set up without special skills. Pop-up windows raise awareness of offers on the site.

Loyalty and recommendations. Loyalty programs use promo codes, bonuses and points, with flexible bonus mechanics, multi-currency accounts and automatic rewards triggered by events. Product recommendations run on MoodRec, which the home page calls a hybrid model, with real-time personalization and merchandising without code; the Russian menu adds AI search to the recommendations module.

Machine learning. The home page says best-send-time prediction is already available, while churn and purchase-propensity forecasting are in development. The glossary describes its Best Send Time module as using machine learning on customer behavior to find the send time with the highest chance of an open.

Integrations. The glossary says Altcraft connects to CRM systems, the ad platforms Yandex.Audiences and VK Ads, and other external services, through ready-made connectors or through the API and webhooks. That lets a team push segments into ad campaigns and pass data on to other systems. The home page's integrations module covers connecting external systems and syncing with company databases.

Deployment and plans

The home page offers a choice of format, "ou commencez dans le cloud et passez à une infrastructure privée plus tard" (or start in the cloud and move to private infrastructure later):

• Cloud Pro: fast start and automatic updates in Altcraft's cloud, described as a scalable option for growing companies that want advanced personalization, automation and higher lifetime value without complex setup.
• Private Cloud (on-prem): installed in your own infrastructure for full control and data security, with "Conformité 152-FZ et registre des logiciels russes" (compliance with 152-FZ and the Russian software registry). The site calls it "Le choix optimal" (the optimal choice) for large companies that need total data control and custom integrations for complex processes.

The glossary adds that the on-premises option runs on an open technology stack that keeps costs down, on an architecture built to handle heavy loads.

The menu links a Prices page, but the home page and the glossary article show no plan prices, so expect a quote from the sales team. There is one self-serve step: registering on the site gives immediate access to demo videos for every module, subscription setup and team management, "sans appels ni attente" (without calls or waiting).

Support and results

Altcraft publishes a user guide, an administrator guide, API documentation for developers, downloadable documentation, video lessons for new users, a practical online course, live broadcasts and case breakdowns, plus a partner program. The customer results it quotes are its own: an automated Viber open rate of about 60% with MAU growth of 19% for the year in one case, more than 1,500 templates updated with transactional open rates near 100% in another, and app downloads up 235% with more than 1 million users won back in a third.

Who it suits

Altcraft fits a mid-sized or large company, particularly one working under Russian data rules, that wants email, SMS, push and messengers on top of its own customer data, and that may need to host the whole stack itself. Retailers with loyalty programs and recommendations to run, and apps that re-engage users over push and messengers, match the cases the site shows. Marketing teams that want to build journeys without waiting on developers get the CJM builder, plus global control groups to measure what each campaign actually adds.

It is heavier than a solo newsletter writer or a small shop needs, and prices are not public. Teams outside Russia should check which messenger channels reach their customers, given the footnotes on Viber and WhatsApp.