Iterable

Iterable's workflow builder lets a marketer branch a customer journey by channel, behavior, or A/B test without engineering help for most changes, while still allowing custom logic and data feeds for teams that want to go deeper. The unified customer profile is the architectural bet here: rather than treating email, SMS, and push as separate tools bolted together, Iterable keeps one record per user that every channel reads and writes to, which shows up in practice as more consistent personalization across channels than piecing together separate point tools.

Billing is quote-based and scales with monthly active users, split across Growth, Premier, and Enterprise tiers, and Iterable doesn't publish a rate card. Deals in the 10,000 to 50,000 MAU range have reportedly landed around $3,000 to $6,000 a month, climbing well past that at larger volumes, plus implementation fees that can run $4,000 to $20,000 depending on complexity. An SMS connector is commonly billed as a separate line item on top of the base contract. Iterable suits a mid-market to enterprise consumer brand that needs real cross-channel orchestration and has the budget and lead time for a proper implementation, rather than a company wanting to self-serve a plan today.