ZEPIC

What ZEPIC is

ZEPIC is a customer engagement and marketing automation platform with its own customer data platform built in. Its homepage calls it a "composable Marketing OS" that "makes every campaign personalized and profitable," and says it is "Trusted by 1000+ marketers across the globe." The channels it names are email, WhatsApp, Instagram and SMS, with Zenie, an AI copilot, helping build campaigns. The company's own guide to email marketing software describes ZEPIC as "an email marketing platform that redefines emails with an AI-first approach built for modern marketers."

The solutions pages point at two industries, retail and eCommerce and travel and hospitality, and the customer stories come from both: Vodafone Fiji and Tourism Fiji, the D2C food brand Earthy Origins, Cybele and Enthusiast Hotels. The menu also promotes Neura HQ, described as "Your connected AI Agent Workforce."

The building blocks

The homepage splits the product into five parts: built-in CDP, segments, omnichannel, team inbox, and analytics and reporting.

• Built-in CDP. "ZEPIC's in-built CDP turns your fragmented data and integrating data from 50+ tools, it creates a comprehensive 360-degree view of each customer," with real-time tracking and unified profiles. The data model covers customers, orders, products, reviews, tickets and inventory, and "Sync real-time customer and event data to ads, BI, analytics, and warehouses." Audience 360 adds an AI summary of each customer.
• Segmentation. "Build micro-segments, apply advanced filters, and leverage real-time data refresh," with dynamic segments "driven by actions, intent, preferences, and patterns over static lists."
• Omnichannel campaigns and journeys. Customer journeys "Trigger multi-channel campaigns at the right moment," and the platform uses "data from your tech stack to build workflows and run automated campaigns through the customer lifecycle."
• Team Inbox. Campaign responses and customer queries become WhatsApp conversations, and the inbox also collects Instagram DMs and replies, so the team can "focus on high-intent leads to drive conversions."
• Analytics and reporting. "Our real-time dashboards spotlight key performance metrics, from engagement to conversions," and "Flow reports deliver live intel on your automated journeys." Revenue attribution ties "every send, journey, and channel to revenue, margin, and incremental uplift."

Email on ZEPIC

The email section of the homepage says: "With complete data, razor-sharp segments, and custom objects, every email feels 1:1, even at scale." Personalization runs on a "dynamic feed and personalized products for every customer." ZEPIC's guide adds that marketers can "instantly generate campaigns, create dynamic segments, and personalize content at scale" with Zenie, and that the product runs "From automated welcome flows and re-engagement journeys to advanced Shopify metafield mapping."

The guide lists ZEPIC's key features as the built-in CDP with unified customer profiles, "End-to-end AI-powered campaign creation and optimization," real-time data collection and transformation, AI predictive segmentation, a visual journey builder for omnichannel campaigns, eCommerce integrations (Shopify, Magento, Woo) and intent-based Instagram automation. It is candid about gaps too, listing as cons that "A/B testing is still in development" and "Smart feeds is coming soon."

The menu describes Zenie as a "voice-enabled AI copilot to fast-track campaign creation," and the guide says the AI-powered automation "reduces campaign creation time." The guide says ZEPIC is best suited for eCommerce stores, travel and hospitality brands, and "Brands that need deep data-driven email automation integrated with omnichannel marketing."

Free tools on the site include an email subject line analyzer, an AI subject line generator and email templates, next to WhatsApp link, QR code and live chat widget generators.

WhatsApp, Instagram and SMS

WhatsApp gets the most attention after email: "From bulk WhatsApp messaging to personalized campaigns, get the essentials to reach, engage, and grow, without the noise of features you'll never use." Instagram automation aims to "make every DM, comment, and story reaction get you lifelong customers." SMS appears in the channel menu, marked new, and as SMS automation in the feature list. The product menu also mentions push notifications under its "Omnichannel by default" heading.

Integrations

ZEPIC says it "connects with 50+ tools - Shopify, CRMs, loyalty apps, logistics, POS, and more." The integrations strip names Loyalty Lion, Shopify, WooCommerce, Square, Yotpo, Magento, Stamped, Judgeme, Lightspeed, Chargebee and ClickPost on the commerce side, Zendesk, Freshdesk, Intercom and Kustomer for support, HubSpot, Freshsales, Zoho CRM, Pipedrive and ActiveCampaign as CRMs, plus webhooks and an SDK. Integrations sync both ways.

Pricing and trial

The homepage offers "Try FREE for 14 days" with "No credit card required," and says customers "Set up in hours, onboard in minutes, and launch profitable campaigns from Day-0 while spending only for what you use." A resource title promises to show "How ZEPIC onboards brands in less than 3 hours." ZEPIC's guide sums up its pricing as a "Flexible pay-as-you-go option," a free trial and "No long-term contracts required," and lists the CDP as included "at no extra cost." The homepage links to a pricing page but prints no plan prices itself. Support material includes a help center, webinars, a use cases hub, e-books and the Z-factor Club, and the company runs a partner program. The footer also links to a status page for the platform.

Customer results

The homepage case studies give specific numbers. Vodafone Fiji reports a 45% campaign performance lift, a 40% increase in response rates and IoT inventory sold out in 48 hours. Cybele says "We went from zero automation to managing complete customer journeys via WhatsApp in under 2 hours," with 25% cart recovery through WhatsApp automation, a 35% reply rate and 700+ one-on-one conversations. Earthy Origins automates 10K+ WhatsApp messages a month and reports 62% abandoned cart engagement; Dineshkumar Shanmugam of Earthy Origins says that in D2C food "timing, delivery, and communication are everything." Vodafone Fiji calls ZEPIC "our central solution for every customer." Tourism Fiji reports 30-50% average open rates across six regions, 100 new conversions in under 24 hours and 15 million website sessions segmented and nurtured.

Who it suits

ZEPIC fits Shopify, WooCommerce and Magento stores and travel and hospitality brands that want email, WhatsApp and Instagram run from one customer profile, especially small teams that lean on WhatsApp for cart recovery and conversations. The pay-as-you-go model and 14-day trial make it easy to test. Teams that rely on A/B testing for email should note ZEPIC's own guide lists it as still in development.