Pushwoosh

Pushwoosh is a customer engagement platform that grew out of mobile push notifications and now sends email, SMS, WhatsApp, web push and in-app messages from the same customer journey builder. Its homepage promises "One platform for complete user journey" and says it turns "customer data into high-converting campaigns with advanced segmentation and omnichannel messaging." The industries it names are gaming, fintech and banking, mobility and delivery, media, subscription-based apps and e-commerce, and its own blog calls it "a mobile-first, omnichannel email automation platform." The company behind it signs its pages as Pushwoosh Inc.

What a sender gets

The product menu lists four core tools: mobile push notifications, the customer journey builder ("Visual tool for cross-channel journeys"), in-app messaging with a no-code builder, and emails, described as a "Visual email builder for richer messaging." Around them sit web push, audience segmentation, SMS, WhatsApp, wallet passes, an actionable CDP, analytics and omnichannel personalization.

For email specifically, Pushwoosh's blog review of its own product gives the most detail. There are two editors, "a visual drag-and-drop editor for quick, branded email creation and an HTML code editor for full customization," plus a built-in library of email templates. Personalization runs on dynamic content filled from user tags, and developer teams can go further with Liquid templates and connected content. Contacts can be imported from a CSV file of up to 100MB or through the API. Email analytics cover opens, clicks, conversions and drop-offs inside the journey builder, a message history view shows per-email details such as send date, segment, subject, sender and template, and customizable dashboards compare email with the other channels.

The journey builder is where campaigns become automations. The same blog post says marketers can use time delays, a best-time-to-send feature, a silence period and each user's timezone, and that "Flows can branch automatically depending on whether a user opens an email or triggers a target event". A/B/n testing and condition splits are built in. A second Pushwoosh post on combining email and SMS gives the classic example: a condition like "if [email] not opened, then send [SMS]."

Segmentation is a strong point on the homepage. You can segment by tags and attributes from user profiles, by events (in-app or on-site actions), by uploaded lists from outside sources, and with grouped filters that nest AND and OR logic. The homepage also names RFM criteria, and the blog says that by default user data is kept as long as the device stays active and event data for one year, "which can be extended indefinitely upon request." Personalization can pull in a customer's name, products from an abandoned cart, or event details such as a delivery tracking number, across push, in-app, email, SMS or messengers.

Pushwoosh adds AI on top. The homepage promotes ManyMoney AI, described as a "Fully autonomous AI marketing copilot" that "Catches performance leaks, finds ready-to-buy customers, and optimizes for revenue," along with a ManyMoney MCP. The blog says Pushwoosh's AI "generates email copy, crafts behavior-based segments, and provides support and smart recommendations."

For developers there is a Pushwoosh API, developer documentation with SDK guides, a GitHub presence and a status page. The homepage says integrating the SDK takes "15 minutes" and that the platform is available on "all known platforms."

Integrations

The homepage says Pushwoosh "connects effortlessly with tools like Adjust, Amplitude, Appsflyer, Mixpanel, Segment, and Shopify," so attribution and analytics data can feed segmentation. No total integration count is given.

Pricing and plans

Pushwoosh's blog says its "email automation plans start at $19/month, with billing based on the number of emails sent ($1 per 1,000 emails)," and points to a pricing calculator for an exact estimate. A separate blog post says "Pushwoosh offers a free plan that includes email, push, and in-app messaging," pitched at small teams that want to test the approach. The homepage also announces a Push-only plan at "$7 per 1,000 MAU" for apps that only need push notifications. Contact sales and "Start for free" are the two entry points on the homepage, and a reseller program lets partners resell Pushwoosh in their region.

Infrastructure, compliance and support

This is where the homepage is most specific. It says Pushwoosh works "on privately owned enterprise-grade server hardware" and does not use third-party cloud hosting, with detection and prevention, anti-DDoS protection and isolated dedicated infrastructure for a Private Offering setup. It claims "99.9% service uptime" and says the cloud is fully redundant.

For European customers the homepage says "we guarantee our datacenter location within EU (Germany)," together with compliance with GDPR and the German Bundesdatenschutzgesetz. The blog adds user-consent management that it calls compliant with GDPR and CCPA, and a September 2026 post is titled "Pushwoosh is now SOC 2 Type 2 compliant." The footer's email marketing hub links to pages on HIPAA-compliant and GDPR-compliant emails.

On deliverability, the company's blog claims a rate of 97% and says the platform uses authentication protocols to verify the sender and domain. The homepage advertises "24/7 available support," with help integrating Pushwoosh and a technical review of your software.

Customer results on the homepage include Bantoa, with up to 91.9% click-through rates on personalized push; AvaTrade, which converted 12% of anonymous users to account registration; GB News, reaching 1.2M users with an 8.55% day-30 retention; and Bladestorm, which "boosted revenue by 4.58% using automated flows." The blog lists ratings of 4.4 on Capterra and 4.4 on G2. The site itself is offered in languages from English, Spanish, French, German and Russian to Hindi, Arabic, Hebrew, Japanese, Korean and Thai.

Who it suits

Pushwoosh fits a company whose customers use its mobile app and who wants email and SMS in the same journeys as push and in-app messages: a game studio, a trading or banking app, a delivery or mobility service, a media app, or a subscription app. Teams that already track users in Adjust, AppsFlyer, Amplitude, Mixpanel or Segment can bring that data into segments. A European business that needs its data in Germany gets that stated in writing on the homepage.

A newsletter writer or a shop without an app can use the email tools, and the free plan and $19 starting price are low, but much of what Pushwoosh sells, from MAU-based push pricing to SDK integration and in-app messaging, assumes there is an app behind the list.