LINK Mobility

What LINK Mobility is

LINK Mobility is a Communications Platform as a Service (CPaaS) provider headquartered in Oslo, Norway. It sends business messages over SMS, email, RCS and WhatsApp, and the homepage says more than twenty further channels sit behind those four. The customers are companies of all sizes that message their own audiences: the site's solution pages cover retail, logistics, hospitality, leisure, technology and finance, and its case studies feature DHL, Storebrand, Peggy Sage, L'Oréal's La Roche-Posay and Christiania Belysning.

The about page gives the scale. LINK has been in messaging for 25+ years, operates in 18 countries with 650 employees across 29 offices, and serves more than 50,000 customers. For 2024 it reported revenues of NOK 7 billion and an adjusted EBITDA of NOK 718 million. The company was privatized in 2018 and relisted on the Oslo Stock Exchange in 2020. The homepage also claims 89% customer satisfaction.

LINK is a group of local brands as well as one company. The about page lists SMSAPI, Total Connect, TeraComm, Hexa SMS, Spot-Hit, websms, Tismi, WAUSMS, Altiria, 360NRS, Reach Interactive, The SMS Works, Envoyer SMS Pro and FireText as members of the group.

What a sender gets

LINK sells two ways in: an API for developers and a web platform for people who do not code. The SMS page says the web platform lets you write, design and schedule messages in one place, manage templates and campaigns, segment and target recipients, build flows, and measure results with real-time analytics. Its product menu names a messaging platform, messaging tools, a chatbot builder and marketing automation, and the SMS page lists three products by name: MyLINK SMS API, MyLINK Engage for fast multi-channel business messaging, and MyLINK MarketingPlatform for automated, personalized multi-channel marketing campaigns.

The homepage describes the working tools that apply across channels:

• Bulk messaging for updates, offers and alerts sent to large audiences.
• Scheduling that lines sends up with the audience's habits and time zones, with one-time or recurring campaigns and batching.
• Templates for branded, pre-approved messages that are reused for recurring updates, campaigns and service replies, with dynamic fields for personalization.
• Automation that runs triggered sends and end-to-end multi-channel campaigns.
• Chats for real-time conversations handled by people or automation.
• Generative and agentic AI for automated replies, campaign optimization and message composition.
• Security through verified senders, access controls and compliance tools.
• Analytics that track performance in real time.

The homepage organizes use cases by goal: promote, notify, charge (billing and payments), authenticate (one-time passwords and two-factor codes), chat, convert, integrate, target through segmentation, and automate. Email is listed as a channel for every goal except chat. One case study on the homepage, Diller, used SMS and email together for automated loyalty outreach.

Conversational and rich messaging

The homepage demos show where LINK is heading beyond plain text. A parcel notice lets the recipient pick a new delivery date inside the message, a chatbot books a restaurant table, a gym member gets a renewal offer with an upgrade button, and a debt repayment reminder includes a pay-now action. A banner on every page says LINK was recognized as a leading challenger in a conversational AI report.

The case studies attach numbers to the richer channels. La Roche-Posay's RCS campaign reports a 70% exposure rate and 15x more visibility than SMS. DHL used RCS with a verified brand profile to build trust during parcel tracking. Hygglo, a longer-term SMS customer, reports response times under 14 minutes. The leadership page reflects the regional structure behind this, with separate chief operating officers for Western, Central and Northern Europe.

SMS in detail

SMS is the channel the site documents most. LINK claims 100% global coverage with local and global numbers, real-time delivery receipts that show whether each message was sent, delivered or failed, and delivery analytics with timestamps and failovers. Senders can show their brand name through custom alphanumeric sender IDs instead of a long number. The SMS page lists opt-in and opt-out management and what it calls GDPR compliance tools and secure message handling.

The free SMS length calculator on the site explains the limits: one SMS holds 160 characters in GSM 7-bit encoding or 70 in Unicode. Longer messages split into parts of 153 or 67 characters, because each part carries a data header for reassembly. The site advises keeping a message under ten parts.

API and integrations

The developer section promises simple APIs, reliable gateways and local support, with product guides, an API reference and regulatory guidelines in the docs. The homepage shows a Python example that posts to a REST endpoint for SMS messages, with options for encoding, sender name, expiry, callbacks and priority.

The integrations page highlights three ready-made SMS integrations: Microsoft Dynamics 365, Salesforce Marketing Cloud and Adobe Campaign. For anything else, the page says the SMS API connects to any system or platform, and the homepage lists loyalty systems, booking tools, CRMs and CDPs as things it can plug into.

Support

Support is local and published country by country. The support page lists teams with email addresses and weekday opening hours in London, Vienna, Graz, Sofia, Copenhagen, Kolding, Helsinki, Paris, Hamburg, Budapest, Bologna, Oslo, Gliwice, Bucharest, Madrid and Stockholm, plus a global sales desk. Hours vary: Copenhagen answers from 08.00 to 16.00, London from 09.00 to 17.30 and Sofia from 08.00 to 20.00. A network operations center is staffed around the clock, and the about page says local teams speak your language and know your market. A status indicator in the footer reports system health.

Pricing

The site publishes no prices; sales runs through a contact form and meeting bookings with the local team.

Who it suits

LINK Mobility suits a company that sends high volumes of SMS and wants email, RCS and WhatsApp from the same provider, especially one operating in several European countries that values support in its own language during local hours. It fits transactional work well: delivery updates, reminders, payment requests and one-time passwords are all built into its use cases, and a team already on Dynamics 365, Salesforce Marketing Cloud or Adobe Campaign can add LINK's SMS through the ready-made connectors.

A team looking mainly for a newsletter editor with self-serve pricing will find that the site says much more about SMS than about email design, and it will need a sales conversation before it sees a rate.