Automaily

Automaily is an email automation tool for businesses that bill through Stripe. It listens to Stripe events and sends the emails you design in response: dunning emails when a payment fails, welcome and onboarding emails when a customer signs up, and custom versions of the receipts and notices Stripe would otherwise send itself. The home page sums up the aim as "Reduce your churn, increase your trial conversions, and generate more revenue", "All without writing a single line of code!" The company is Automaily Limited, which the site footer says is registered in England and Wales under company number 11873295. It is a narrow tool with a clear audience: subscription and SaaS businesses on Stripe.

What a sender gets

Stripe as the trigger. Automaily connects to your Stripe account and builds workflows on Stripe events. The home page names three jobs. Recovering payments comes first, because "Almost half of churn is caused by failed payments". Onboarding comes second, which the page describes as a simple way to help customers activate and see value. The third is custom Stripe emails, "Send Custom Dynamic Emails, Triggered by Stripe Events". The features page says "There is no restriction on how you build workflows" and gives the simplest example: a welcome email sent when a new Stripe customer is created. The team offers to help plan a workflow if you want to talk one through.

Dunning. The FAQ defines dunning in SaaS as recovering recurring billing issues, "for example, card not provided during a trial and payments getting declined". Automaily's answer is a sequence of your own emails that chases the fix, timed and branded by you, and monitored so you know whether it worked.

Replacing Stripe's emails. The custom emails page lays out why it exists by comparing Stripe's default mail with Automaily's:

• Stripe sends from an address like receipts+imoo7j84ir4l6zc232mzy@stripe.com; Automaily gives you DNS records so mail goes out from your own domain, and the home page adds "No half measures with sub domains."
• Stripe does not let you write a custom email; Automaily has a rich editor that walks you through writing one.
• Stripe does not tell you if emails are bouncing; Automaily's Bounce Warning does.

Once your own emails are in place, you can turn Stripe's emails off and replace all of them through the email builder.

Writing the email. The editor is described as "100% Customizable Email Text". Dynamic variables insert customer data, with the page's example being Hello {{ customer.name }}. The emails are fully white-labeled: "Your customer never see us."

Timing. This is where Automaily does more than Stripe. You can set sending windows, because the site says there is "almost no point emailing a user outside of business hours". It either guesses a user's timezone from their IP data or uses one you provide, then sends during business days and hours. The custom emails page gives the case it has in mind: if a B2B customer's card fails, the chase email should land during the working day, not at 2am on a Sunday. You can also delay a message, for example sending a second onboarding email a couple of days later, or wait until the user triggers a related event.

Monitoring. Active Monitoring watches delivery, open rates and bounces. Open Monitoring tracks deliveries, opens and clicks, so that if someone clicks the link to enter a new card and then stops, you find out. Together with the bounce warning, that closes the blind spot the site says Stripe leaves: not knowing whether a customer ever saw the notice about their failing card.

How the pieces fit. Put together, a dunning flow built from these features looks like this: Stripe reports a declined payment, Automaily sends your branded email from your own domain inside the customer's working hours, open and click tracking shows whether they reached the card update link, and a delayed follow-up goes out if they did not finish. The same building blocks cover a trial user who never added a card, which the FAQ names as a dunning case, and a new customer who needs a welcome and a second onboarding nudge.

Sending infrastructure. The FAQ says Automaily sends through Postmark "due to the high quality sender reputation", which it says lets it achieve high delivery rates. Automaily handles the authoring, timing and workflow side; Postmark carries the mail.

Plans and pricing

The pricing section on the home page lists three plans, all billed per month:

| Plan | Price | Emails | |---|---|---| | Starter | $19 per month | up to 10,000 | | Growth | $49 per month | up to 25,000 | | Rocket | $199 per month | up to 150,000 |

Every plan includes unlimited customers, all features, a 14 day free trial and a 30 Day Money-back guarantee, and the page adds "cancel at any time". Senders above 150,000 emails a month are asked to contact the company for a quote. Price follows email volume only, not the number of customers in Stripe.

The FAQ explains what happens as you grow: "And the end of each billing month we review for the upcoming month, so we will never change your tier during a month." A card on file is required for any account that wants to leave sandbox mode and send real emails, which the FAQ says protects the platform. The pitch above the plans is "Pays for itself with recovered customer" and "Get back that lost MRR, no code needed".

Setup and support

Getting started means connecting Stripe, adding the DNS records Automaily supplies to your domain, and building your first workflow. The custom emails page says "don't worry we can help you get setup", and the FAQ invites any other questions by message, promising that the support team gets back quickly. The site also runs a blog and a feature section with worked use cases.

Who it suits

Automaily fits a small SaaS or subscription business on Stripe that loses revenue to failed cards and wants its billing and onboarding emails to look like its own. A solo founder can set it up without code, and the Starter plan's 10,000 emails a month covers a lot of dunning and onboarding mail for a young product. B2B companies get the most from the business-hours timing.

It is not an email marketing platform. There are no newsletters, campaign broadcasts, list-building forms or landing pages in what the site describes, and every trigger comes from Stripe. A business that bills through another processor, or that wants one tool for newsletters and billing mail together, should look elsewhere.