Market Leader

Market Leader is a lead generation company and a CRM for real estate agents, teams and brokers, and its email marketing lives inside that CRM: listing alerts, an 18-step drip campaign for new leads, and long-term prebuilt or custom email and print campaigns for the rest of an agent's database. The home page describes the business as "a powerful combination of real estate lead generation & lead engagement tools" that connects agents with new leads each month and helps them turn those relationships into clients. The FAQ says the company has been in real estate lead generation "Since 1999", and the contact page gives an office address in Bellevue, WA. The site's footer carries a copyright line for Constellation1 Inc.

This is not a general newsletter tool. It is built for one kind of sender, the real estate professional, and the email side exists to follow up with buyer and seller leads and keep past clients warm.

What a sender actually gets

The email tools arrive as part of Market Leader Professional (the individual agent product, also called Market Leader Pro) or Market Leader Teams. The FAQ describes Professional as a real estate CRM with "automated lead nurturing, daily prioritized to-dos, marketing campaign automation features, and an extensive library of customizable marketing materials", plus a marketing automation system "for scheduling and personalizing outreach campaigns" and a pre-built, customizable agent website.

Automation and drips. The Teams page sums up the marketing automation in one line: "Auto-nurture new leads with listing alerts, an 18-step drip campaign, and more." Beyond the new-lead sequence, an agent can add individual contacts or whole groups to long-term drip campaigns, either prebuilt ones or their own, and those drips can mix email with print pieces. The home page frames the same machinery as a "Relationship Manager" that keeps lasting connections with the entire client database, and as "set-and-forget marketing automation".

Lead nurture results. On the Teams page, Market Leader says its automated nurture campaigns are "proven to generate a 40% higher response rate". The footnote defines the comparison: leads from the same source that were not placed on the nurture campaign, in a study the company says covered thousands of leads over a six-month period.

Lead intelligence. A module the home page calls Lead Intel tracks lead behavior and surfaces opportunities so an agent knows who to contact and when. The CRM shows each contact's activity, helps identify the hottest leads, and lets the agent message them, add tasks and notes. A mobile CRM app lets agents work contacts, respond to new leads and see reminders away from the desk.

Websites and listings. Each account includes a customizable, lead-generating website carrying listings from the agent's MLS. On Teams, both the team and each individual agent get one. Visitor activity on those sites feeds the CRM, and the home page lists listings the company markets automatically on customers' behalf among the numbers it tracks.

Marketing materials. The FAQ mentions an extensive library of customizable marketing materials. The Customer Center adds a Marketing Center, scripts, coaching and getting-started resources.

Lead products that feed the email tools

The email side matters because leads flow into it. The home page names three lead products. HouseValues supplies exclusive seller leads, which the company says are "now paired with monthly Equity Reports, an automated engagement ecosystem, and real-time intent signals". Leads Direct delivers buyer and seller leads from the agent's target market, and the company promises "a predictable number of exclusive buyer and seller leads" each month under what it calls a lead delivery commitment: "you'll get the number of leads you've paid for." Network Boost delivers exclusive social media leads from the agent's area; the Teams page describes them as "affordable Instagram & Facebook leads" and says Network Boost nurtures them automatically.

The FAQ is explicit about how the two halves fit: "Agents who want to use Market Leader for lead generation must also use Market Leader Pro." Lead inventory is limited, so the site asks agents to check availability in their area first.

Market Leader Teams

The Teams product is where the site gives the most detail. It is aimed at small real estate teams and is billed as "The only system offering a shared contact database & shared marketing content". Its features:

• One contact and task list. Tasks can be assigned and shared across the team, with visibility into who is working each contact, and anyone can complete tasks for a colleague's contacts.
• Shared marketing library. All email and print marketing materials sit in one library so branding stays consistent.
• Custom lead routing. Leads imported from every source are distributed with custom rules.
• Shared contact database. All contacts, groups and campaigns are visible to everyone, and the team leader can reassign contacts and change their status in bulk.
• Reporting and accountability. Per-agent metrics cover tasks completed, new contacts added to the team database, average email response time, and the percentage of leads followed up with.

One team leader quoted on the page, Julia Levy of Iron Valley Real Estate in Yulee, FL, says "new leads are automatically nurtured" and that her team gets "more lead engagement with less effort."

Plans and pricing

Market Leader Teams carries the only published price: "$329/month" for up to 10 team members. The page says that buys up to 10 users (agents, admins, marketers and so on) "for the same price as just two users", and that members can be added and removed at any time.

For everything else the FAQ answers "It depends on what you need." Pricing varies with whether the buyer chooses lead generation, the system, or a package bundling both, and a Market Leader expert quotes it after a consultation. The FAQ's only guide is the phrase "For the price of a latte a day". The site describes no free plan or trial.

Support and company

Current customers reach support at support@marketleader.com or 877.450.0088, and live chat sits in the account dashboard's bottom-right corner. Customer Central holds self-service support and training resources. Sales takes calls on 800.980.2134, and the site's header shows 800.978.5174. The home page lists recognitions including "Named 'CRM to Watch' by Inman News" and says the company's leads and software "have empowered 10,000s of real estate professionals".

Who it suits and who it does not

Market Leader suits a real estate agent who wants leads and the follow-up email in one account: a new lead lands, gets listing alerts and the 18-step drip, and the agent sees who is engaging. It suits a small team leader who wants one shared contact database, one set of branded email and print materials, and a report showing each agent's email response time, at a published price of $329 a month for up to 10 users.

It does not suit a business outside real estate, or anyone who wants a standalone newsletter or campaign tool: the email features exist to nurture property leads. Agents who only want leads cannot skip the CRM, since lead generation requires Market Leader Pro. A brokerage wanting a quick price for anything other than Teams will need a consultation, because the site publishes no other prices.