Loops

Loops sends marketing, product, and transactional email from one plan with no feature gates between tiers, using a Notion-style block editor for building emails without touching HTML. There's no separate module for transactional versus campaign sends and no per-seat fee for adding teammates, which keeps the tool approachable for a small team that doesn't want to manage a complex permission structure or a sales-negotiated contract.

Pricing scales with the number of subscribed contacts synced to Loops rather than emails sent or MAUs tracked. The free plan covers 1,000 contacts and 4,000 sends a month, with Loops branding included in the email footer, Starter runs about $49 a month for 2,500 contacts, and Growth moves to roughly $109 a month for 10,000 contacts. It's a genuinely good option for an early-stage SaaS company that wants a straightforward tool without an implementation project, but it doesn't have the multi-channel orchestration, MAU-based enterprise pricing, or dedicated support that the rest of this category is built around, so treat it as the small-team option here rather than a direct swap for Braze or Iterable.