Spoks

Spoks is an email and SMS marketing app built only for Shopify stores. It covers campaigns, automated flows, segments, forms and pop-ups, analytics and revenue attribution, and it charges one flat price of $35 a month, no matter how large the list is. The company behind it, Spoks Technologies, Inc., is hiring for what it calls its founding team in Austin, TX, and the home page shows a 4.9 rating on the Shopify App Store.

The product's pitch rests on three things: a price that does not rise with the list, a mobile app that is "the full power of Spoks in your pocket," and an MCP server that lets a merchant run the tool from an AI assistant. The pricing page adds that Spoks "is designed for Shopify entrepreneurs and small businesses," and asks medium and large businesses to get in touch for custom plans.

What a sender actually gets

Campaigns. Merchants design and send email campaigns and text messages to chosen segments. The editor is described as "clean, intuitive, and built to help you create content that sells," with control over layout, colors, fonts and branding in every send. Every post published in Spoks also gets a shareable link that can be used on social media, so a newsletter doubles as web content.

Flows. Automations start from pre-built templates "based on proven patterns from real Shopify stores": welcome, abandoned checkout, abandoned cart, abandoned browse, win-back, thank you and active on site. Each flow runs on its own across email and SMS, and merchants can customize them freely or build new ones from triggers, delays, filters, email and SMS steps, anything that fits "when this happens, do that after some time." Elsewhere the site also names upsell and sunset flows and a visual flow builder.

Segments and forms. Segments can be built "from any signal in your store," from behavior and purchase history, with filters. Forms and pop-ups capture subscribers and data on the store.

Analytics and attribution. Dashboards track opens, clicks, conversions and revenue in real time, and revenue attribution shows which emails, texts and flows brought in money, "down to the order."

SMS. Text campaigns run on credits that roll over. The pricing page promises "SMS credits that never expire," and the comparison pages describe SMS as pay-as-you-go: merchants pay only for the messages they send, with no monthly bundles.

The scope is deliberately narrow. In its pricing FAQ, Spoks says it believes "Shopify should be your business hub" and that it focuses on doing email and SMS marketing well, rather than adding reviews, loyalty programs and a long tail of integrations. A reviewer from Paper House Productions puts the same point from the customer side: "The UI is simple and not bloated with features I don't use." The site says hundreds of Shopify entrepreneurs have made Spoks their marketing platform.

Desktop, mobile and AI

Spoks runs as a desktop app, a mobile app and inside AI assistants, and the features page says it "works the same everywhere." The mobile app lets merchants create campaigns, manage flows and check results from a phone, and the site stresses that it is the full app rather than a companion.

The MCP server is the unusual part. Through it, ChatGPT, Claude and Gemini can connect to Spoks, and a merchant can ask in plain language to draft campaigns, build flows and manage segments. For a store owner who already works in one of those assistants, that means the email tool can be operated from the chat window.

Integrations

The Shopify connection takes one click, and products, customers and orders sync automatically; when a store connects, all its contacts are imported. Beyond Shopify, Spoks connects to Meta ads, where its segments can be used as Meta audiences and leads captured from Meta Lead Ads, and to Google ads, to sync audiences and capture leads. An API is available for custom integrations.

Spoks does not work outside Shopify, and says so directly. Asked whether it works with other platforms, the FAQ says no and that this is intentional, explaining that focusing on Shopify lets it build deeper integrations and offer better pricing.

Pricing, trial and support

There is one plan. At $35 a month it includes unlimited contacts, unlimited emails, all features, premium support and SMS credits that never expire. Setting up an account is free whatever the list size. A store with under 1,000 contacts stays free; a larger list upgrades to the $35 plan before sending campaigns or activating flows. SMS is paid separately as credits, on a pay-as-you-go basis.

Getting started takes three steps: click Get Started, share the store URL and install the app. Merchants moving from another platform can copy contacts, flows and templates or start clean, and the team offers free migration support for flows through in-app chat. Resources include a help center and migration guides, and there is an agency partner program.

Support is described as "Free, human support," and the site suggests emailing support@spoks.com to check whether Spoks can handle a particular setup. The footer states that "Spoks is fully compliant with the CCPA and the GDPR," and the site publishes a DPA alongside its privacy policy and terms.

Merchants quoted on the site stress the pricing and the people. "I love the flat pricing model. No longer am I unmotivated to grow our list due to increasing subscription costs," says Rockport Candle Company, and another App Store reviewer writes that "an actual human reached out to me" from day one.

Who it suits and who it does not

Spoks suits a small or growing Shopify store that wants email and SMS automations without a bill that climbs with every new subscriber. A store under 1,000 contacts can use it for free, and above that the price stays at $35 a month however large the list becomes, so growing the list does not change the subscription. Owners who run their business from a phone, or who already work in ChatGPT, Claude or Gemini, get tools built for exactly that.

It suits less well any store outside Shopify, which Spoks rules out by design, and larger businesses, which the pricing page steers toward custom plans. A store that depends on a long list of third-party integrations should check with the company first, since the named integrations are Shopify, Meta, Google, the AI assistants and the API.