Omnisend

Omnisend's automation editor covers email, SMS, and push notifications in the same visual workflow, so a single abandoned-cart sequence can text a customer if the email goes unopened after a day. Segmentation pulls from store data (purchase history, product categories browsed, discount code usage) and integrates directly with Shopify, WooCommerce, and BigCommerce rather than through a generic Zapier connection.

Pricing runs by contact count: the Standard plan starts at $16 a month for 500 contacts with capped sends, and the Pro plan starts at $59 a month for 2,500 contacts with unlimited email and push, plus monthly SMS credits included in that price. SMS beyond the included credits is billed separately starting around $0.007 per message. Deliverability and template quality are solid without matching Klaviyo's depth of predictive analytics, which makes Omnisend a sensible pick for a smaller ecommerce brand that wants SMS bundled in without paying Klaviyo's per-profile rates at scale.