Splio

Splio is a customer marketing platform for consumer brands that calls itself an "AI-first CRM platform", powered by Tinyclues AI. It sends email campaigns, newsletters and automated journeys, and runs SMS, RCS, WhatsApp, push and mobile wallet messages from the same customer data, with predictive AI choosing audiences and a conversational agent answering questions about the data. The FAQ says it serves retailers, ecommerce merchants and the wider commerce sector, and elsewhere names B2C companies in retail, ecommerce, luxury, tourism, transport and telecoms. The home page claims more than 500 brands trust Splio.

The main site is in French, with English pages for part of the content. The pitch is built around anticipating what each customer will buy and orchestrating the journey on all channels and messaging apps while keeping marketing pressure under control.

What a sender actually gets

The platform is sold as six modules.

Marketing Automation. Campaigns and journeys are orchestrated across channels with Tinyclues AI generating predictive audiences and personalizing each message. The module activates product recommendations inside campaigns, lets the team plan its campaign calendar and set marketing pressure per channel, drafts, translates and optimizes content with built-in generative AI, and measures ROI across online and offline channels.

Customer Data Platform. Splio's CDP Analytics connects data sources and destinations to keep customer data in sync, feeds the predictive models in real time, centralizes and visualizes customer data, and recalculates RFM segmentation automatically for campaign targeting. Dashboards track CRM and business KPIs.

Loyalty. Brands set up their loyalty program inside the platform, automate and personalize member communications, adjust rewards, give customers real-time access to their loyalty information and replace the plastic card with a digital one.

Predictive AI. This module picks the most suitable audience for each campaign by purchase propensity, churn or reactivation, and activates it in a few clicks. It also plans campaigns and pressure by week and channel, surfaces growth opportunities such as promising topics, finds the highest-value segments on a 20/80 logic, and builds lookalike audiences of recent buyers for acquisition and reactivation.

Ask My CRM. A conversational AI agent connected to the brand's CRM data in real time. Teams ask questions in natural language, get contextual insights and recommendations for next steps, and generate ready-to-use deliverables such as reports, one-page summaries and action plans.

Mobile Wallets. Loyalty cards, event invitations and coupons go into Samsung Wallet, Google Wallet and Apple Pay, their data updates in real time, personalized offers go out as Push Wallet notifications, and customers can be notified near a store.

Email and product recommendations

On the omnichannel page Splio calls email "the go-to channel for storytelling and conversion", combining editorial content, product recommendations and personalized offers. Its suggested uses for email are personalized newsletters, collection launches, product recommendations, welcome journeys, reactivation, loyalty and post-purchase messages.

A Splio blog post on product recommendations explains how the engine is meant to work: it analyzes purchase history, products viewed, preferences and browsing behavior, and places a different selection in each email, from newsletters to birthday and reactivation emails to abandoned cart and post-purchase triggers. The post says the engine must provide "dynamic recommendations calculated daily" and be integrated directly into marketing automation, "as is the case with the Splio platform." It cites a Splio study finding that emails with product recommendations had a click-through rate 1.5 times higher than those without, and an A/B test by the cosmetics brand Mademoiselle Bio in which a recommendation block raised unique clicks by 33% and the click-through rate on opened emails to 3.38%, against 2.22% without it.

Other channels

The omnichannel page gives each channel a job. RCS adds images, carousels, action buttons and a verified sender to the phone's native messaging app, and Splio suggests it for abandoned carts, product launches, private sales and driving store visits. WhatsApp is for conversation: order tracking, appointment reminders, service, returns and reactivating high-value customers. Push, from an app, the web or a wallet, handles back-in-stock, price drops, flash sales and nearby-store alerts. SMS covers short alerts, reminders, promotional codes and urgent business messages. The page reports RCS click-through at three times SMS, an average WhatsApp click-through of 15 to 30 percent, and twice as many sessions from email plus push as from email alone.

Deciding which channel to use is handed to what Splio calls business agents. They weigh purchase history, interactions, channel preferences, marketing pressure and engagement to recommend who to contact, when, with what message and on which channel, while "the CRM team remains in control."

Integrations, data and support

The FAQ lists four ways in: a REST API, file import and export over SFTP/CSV, Splio or partner connectors, and webhooks, so the platform can connect to ecommerce, point-of-sale and ERP systems. Splio says it works with more than 100 agencies and integrated partners, naming PoS and CMS among them, and the footer links a developer portal and a help center.

On data and compliance, the FAQ says Splio's documentation covers contact and list management, unsubscribes, blacklists and "des sujets liés au RGPD" (GDPR-related matters), on a multi-tenant SaaS architecture with logical data isolation. The legal section publishes a list of subcontractors and an anti-spam policy.

Customer success managers support clients on revenue and retention goals, and one customer quote singles out the relationship with them. The retail success stories on the home page describe the platform in use: an omnichannel CRM lead says Splio Predictive AI let her team cut send volumes while raising the CRM program's overall engagement and revenue; the co-founder of Goodnews says the brand chose Splio for its flexible platform and expert teams to build its loyalty program; and another CRM director describes linking loyalty to marketing automation so members move up tiers automatically. Splio publishes no prices; access starts with a demo request.

Who it suits and who it does not

Splio suits a mid-sized or large retail or ecommerce brand with a CRM team, a loyalty program and several channels to coordinate, especially one that wants predictive audiences and RFM segments rather than hand-built lists. Brands with stores gain from the wallet, push and drive-to-store tools alongside email.

It suits less well a small shop or a newsletter writer who needs a self-service editor and a price list: this is a demo-led platform built for CRM teams. French-speaking teams will find the most material on the site.