Shoporama

Shoporama is a Danish webshop platform with its own newsletter system built in. A store running on Shoporama designs newsletters in a block editor, manages subscriber lists, segments customers by what they have bought, runs subject-line A/B tests and sends automated follow-ups, all from the shop's admin and "without paying for external tools," as its email marketing page puts it. The company, Shoporama ApS, was founded in 2013 in Odense and says its main focus is the Danish market, a fast webshop and good search rankings. The site claims 400+ webshops and a 4.4/5 rating on Trustpilot.

Email here is one part of a full shop system rather than a standalone email service: a business adopts Shoporama as its store platform and gets the newsletter tools with it.

What a sender actually gets

Block editor. Newsletters are built by dragging content blocks into place. The blocks are text with headings and body copy through a rich-text editor, product blocks that fetch products automatically from the store's categories or landing pages, image blocks with upload, link and alt text, buttons with custom text, links and styling, separator lines, a header block with the store's logo and name, and HTML blocks for users who want to write their own code.

Subscriber management. A store can keep several lists for different purposes (the page names newsletter, offers and blog), import and export subscribers by CSV, search and filter by email, name and list, and add, remove, unsubscribe or delete subscribers in bulk. Unsubscribes are processed with anonymization, which the page describes as GDPR-compliant.

Segmentation. Segments draw on the shop's order data. The page lists number of orders (for example, more than 3 purchases), total spending (for example, over 1,000 DKK), most recent order (for example, no purchase in 90 days), purchases from specific categories, purchases of specific products, sign-up date and list membership. Rules combine with AND ("all conditions must be met") or OR ("at least one condition").

A/B testing. Subject lines can be tested on a test group, such as 20% of recipients. The system sends two variants and, after an optional waiting period such as 4 hours, sends the winner to the rest, judged by open rate or click-through rate.

Automated campaigns. Three triggers are described: a follow-up a set number of days after a purchase, for review requests or related products; a win-back campaign for customers who have not bought in a while; and a welcome email a set number of days after sign-up.

Personalization. Shortcodes fill in each recipient's data: [firstname] and [lastname], [order_count], [total_spent], [last_order_date], and [shop_name] and [shop_url].

Statistics. Each campaign reports open rate, click-through rate, conversions (orders the campaign generated) and revenue. Conversion tracking runs automatically through cookies with a 30-day window.

Sign-up pop-ups. Pop-up forms come as a modal or a slide-in from the bottom, left or right, triggered by time, scroll depth or exit intent. Colors, border radius and width can be styled, views and conversions are counted, and a cookie limits how often a visitor sees the pop-up.

Double opt-in. Shoporama supports double opt-in, "as recommended by the GDPR." A new subscriber receives a confirmation email with a unique link, and the subscription is only activated once it is clicked. Consent is logged with IP address, time and source.

Connecting other email platforms

Stores that prefer an outside email service can connect one through Shoporama's event system and REST API. The page names Brevo (formerly Sendinblue) for subscriber synchronization and double opt-in, Klaviyo for event tracking and ecommerce data, and HeyLoyalty, a Danish platform with loyalty programs. Guides cover forwarding newsletter sign-ups to providers including Klaviyo, Ubivox and Mailchimp, and the REST API can be used to build other integrations, such as with Mailchimp or ActiveCampaign. The developer section lists a Template API, a REST interface, a Headless API, OAuth integration for apps, and a guide to building apps. More broadly the home page counts 50+ Danish and international integrations, naming Dinero, PostNord and MobilePay.

Shoporama also connects to Claude: merchants can run the shop by chat in Danish, creating products and campaigns, checking sales and writing blog posts, with the site citing over 100 functions available that way.

Price, trial and support

The home page lists one plan, Shoporama PRO, at 1,400 DKK a month, which the site equates to about 47 kr a day. All features are included, the price is fixed regardless of turnover, and Shoporama takes no transaction fee on sales. The FAQ adds a Flex model in which the price follows sales, starting 1 January 2027 with a minimum of 249 kr a month. Both plans begin with a 30-day free trial, which the English page describes as "30 days free - no credit card required." There is no lock-in or notice period, data is not deleted when the trial ends, and it can always be exported. Server-side tracking for Facebook, Google and TikTok is an add-on at 89 kr a month, and the FAQ answers the GDPR question with "Ja, 100%" (Yes, 100%), pointing to cookie policy and consent built in from the start.

Support is by chat in the admin panel or by email to support@shoporama.dk, answered in Danish on weekdays. "Vi sidder i Odense og svarer personligt på hverdage" (We sit in Odense and answer personally on weekdays), the home page says. For outages there is an SMS-only on-call number, +45 29 70 15 95, reserved for critical situations. The company helps merchants move from Shopify, WooCommerce, Magento and DanDomain, importing products by CSV, XML or API and setting up 301 redirects, with migration help included in the price. The Shoporama Academy offers a free 14-lesson course, one of which covers emails to customers, and the company runs workshops, co-working days, local meetups and an annual Symposium.

Who it suits and who it does not

Shoporama suits a Danish webshop that wants its store and its newsletters in one system, from one local company, at a fixed monthly price. Segmentation on real order data, product blocks that fill themselves from the catalog, and purchase-based follow-ups cover what most shops need, and double opt-in with logged consent helps a store document permission. Shops already committed to Klaviyo, Brevo or HeyLoyalty can keep them connected.

It suits less well a business that only wants an email tool: the newsletter system comes with the shop platform, not on its own. The automation set is small, three triggers, so a store planning long multi-step journeys may add an outside platform. And support is in Danish on weekdays, which matters for a team that does not work in Danish, even though the site itself is also published in English, Swedish, Norwegian and German.