Heyloyalty

Heyloyalty is a Danish marketing automation platform that sends email newsletters and automated email flows for two kinds of business: shops (webshops, retail and omnichannel brands) and what it calls the experience industry (attractions, events, travel and sports clubs). The homepage headline is "Loyalty-first marketing automation platform," and the Danish line under it says Heyloyalty "fokuserer på kundeloyalitet ved at samle dine data og personalisere kommunikationen i en dansk loyalty-first marketing automation platform" (focuses on customer loyalty by gathering your data and personalizing communication, in a Danish loyalty-first marketing automation platform). The company behind it is Heyloyalty ApS, and the footer gives its address in Aarhus N.

The promise that ties the product together is short: "Med Heyloyalty får du derfor gæster og kunder, der kommer tilbage" (with Heyloyalty you therefore get guests and customers who come back). Everything on the site is in Danish, so this is a platform for teams that work in Danish.

Two editions: commerce and the experience industry

The homepage asks visitors to choose their industry, and the product is presented as two platforms with separate pricing pages ("Priser til oplevelsesindustrien" and "Priser til commerce").

For commerce, the pitch is "Automatisér genkøb og mersalg" (automate repeat purchases and upsells) and "Saml butik, webshop og kundeklub og lav personalisering med omnichannel data" (bring together shop, webshop and customer club and personalize with omnichannel data). It names three core uses: winback flows, segmentation and omnichannel. This is aimed at retailers that sell both online and in physical stores and run a customer club, and want the purchase data from all three in one place so that emails reflect what a customer actually bought.

For the experience industry, the page lists attractions, events, travel and sports clubs, and describes the job as helping guests "før, under og efter oplevelsen" (before, during and after the experience). It says you can gather data and get an overview of guests plus season and annual card holders, and renew memberships and season tickets with automated ticket, event and membership flows. The named uses are season card renewal, guest loyalty and event automations. For a theme park or a football club, that means the email program runs off ticketing and membership data rather than an online shop.

A third paragraph widens the audience: the platform is used by "alt fra B2B-virksomheder og foreninger til medlemsorganisationer og servicevirksomheder" (everything from B2B companies and associations to member organizations and service companies). The common thread, in the site's words, is a focus on loyalty and data that makes communication "mere personlig, automatiseret og effektiv" (more personal, automated and effective).

Email campaigns and automations

Email is the core channel. The blog's guides show the automation types the platform supports:

• Lost cart automations. A guide titled "Guide til tabt kurv e-mail automations" covers abandoned cart emails for shops that send newsletters.
• Winback automations. "Guide til winback buyer e-mail automations" covers flows aimed at bringing lapsed buyers back, matching the winback flows the commerce edition names.
• Product interest automations. "Guide til produktinteresse e-mail automations" covers emails triggered by the products a subscriber has shown interest in; the teaser stresses that "Personalisering og relevans er nogle af de vigtigste elementer" (personalization and relevance are some of the most important elements).
• Booking data. A post on "3 tips til brug af bookingdata i marketing automation" shows the platform working with booking data, which fits the experience-industry edition.

Segmentation is one of the three named commerce uses, and a separate customer showcase ("Udpluk af kunder") sits under each edition. For list quality, the blog carries a post on avoiding fake newsletter sign-ups ("Falske tilmeldinger til nyhedsbreve: Sådan undgår du dem") and one explaining soft and hard bounces, both practical topics for anyone running a large list.

Pop-ups, web push and gamification

Heyloyalty is not email-only. A product called Onsite Campaigns handles pop-ups on your own website: the blog post "Sådan laver du fede pop-ups i Onsite Campaigns" gives "7 simple tips" for better pop-up designs. Pop-ups are the usual way a shop grows its newsletter list, so this sits upstream of the email flows.

Web push is covered in "Fordele og muligheder med webpush" (advantages and possibilities with web push), which places browser push notifications alongside email as a channel. A post on gamification, "Gamification: Sæt skub i nyhedsbrevstilmeldingerne," pitches games to "Rekruttér, aktivér og engagér dine modtagere" (recruit, activate and engage your recipients), again aimed at newsletter sign-ups.

Customer clubs and omnichannel data

Customer clubs are the distinctive part of the offer. The commerce edition pulls together shop, webshop and customer club data, and a blog post on customer clubs and loyalty programs (kundeklubber og loyalitetsprogrammer) explains why they matter. For a retailer, this means the member list, the till and the webshop feed one profile, and automations can react to in-store purchases as well as online ones.

A guest post on omnichannel, "Skab en sammenhængende og personlig kundeoplevelse gennem omnichannel," opens with the line "Omnichannel er meget mere end et buzzword og er i dag en nødvendighed" (omnichannel is much more than a buzzword and is today a necessity). Attribution in marketing and ROI get their own explainer posts, written for shops that want to tie revenue back to their campaigns.

Integrations, API and compliance documents

The main menu and the footer both link to an integrations page ("Integrationer"), and the footer links to the API documentation. Named integration partners are not on the homepage or the blog.

On compliance, the footer links to an "ISAE 3000 erklæring" (an ISAE 3000 assurance statement), a "GDPR-summary" and a "Databehandleraftale" (data processing agreement). The documentation section also lists terms of business, an anti-spam policy ("Antispam politik"), a privacy policy, newsletter terms and a cookie policy. For a European sender that has to sign a data processing agreement with its email provider, those documents are published up front rather than on request.

Pricing, trial and support

The site links separate pricing pages for the two editions, and every page carries a "Prøv gratis" (try for free) button that leads to a form to "få adgang til din Heyloyalty konto" (get access to your Heyloyalty account). The homepage and blog show no figures, so the price level and what the free access includes are on those pricing pages rather than here.

For help, the site says "Du er velkommen til at ringe, skrive en e-mail eller booke et møde med en af vores specialister" (you are welcome to call, write an email or book a meeting with one of our specialists). Resources include support pages, guides, a blog, customer cases and "Heyacademy og webinarer." A getting-started guide, "Kom godt i gang med Heyloyalty," walks new users through the basics of the system. The company's own newsletter sends one email a week with tips on email marketing, according to the blog's sign-up box. The footer also links to a partner program.

Who it suits

Heyloyalty suits Danish businesses that treat repeat customers as the point of their email program: webshops and retailers with a customer club who want winback, lost cart and product interest flows running off combined store and online data, and experience businesses such as attractions, event organizers, travel companies and sports clubs that renew season cards and memberships by email. Associations, member organizations and B2B service firms are named as users too.

It fits less well for teams that need an English-language interface and support, since the site is written entirely in Danish, and for senders who only want a simple newsletter tool without customer club or omnichannel data behind it.