Enviou

Enviou is a marketing automation platform for online stores and retailers that sends automated emails, newsletters, SMS, WhatsApp messages and push notifications, and runs a white-label cashback and giftback loyalty program. Its site is in Portuguese and describes the product as "Ferramentas de Marketing para E-commerce e Varejo" (marketing tools for e-commerce and retail). The main promise is "Converta visitas em vendas com automações de marketing por E-mail, SMS, WhatsApp e tenha seu programa de fidelidade com Cashback e ou Giftback" (convert visits into sales with marketing automations by email, SMS and WhatsApp, and have your loyalty program with cashback and/or giftback), "Tudo numa única ferramenta simples e acessível" (all in one simple, accessible tool). The company behind it is Enviou Serviços de Marketing LTDA, with an address on Av. Angélica in the Bela Vista district of São Paulo.

What a sender gets

Enviou is built around ready-made automations for a store's customer lifecycle rather than a blank campaign editor. The site says all of them "são fáceis de usar e foram desenvolvidas para serem utilizadas desde o pequeno lojista a um grande varejista" (are easy to use and were developed for everyone from the small shopkeeper to a large retailer). It lists four sending channels: email, push, WhatsApp and SMS.

Cart recovery. The site opens this feature with a statistic of its own: "mais de 40% dos visitantes da sua loja, abandonam produtos no carrinho" (more than 40% of your store's visitors abandon products in the cart). The automation follows up on those carts, and two highlighted features stand out: identifying the person before they type their email address, and personalizing the send time.

Boleto reminders. Boleto is a bank-slip payment method, and an order paid this way stays open until the customer pays the slip. Enviou says it "identifica quando os pagamentos serão realizados por boletos e não deixamos o seu cliente esquecer" (identifies when payments will be made by boleto and does not let your customer forget). The reminders are written to look as if they were sent by a billing team, and the flow can offer cashback as an incentive to pay the boleto.

Repurchase. Marked as new, this automation calculates the repurchase period of products and categories and schedules future sends for replenishment, cross-sell or upsell. The highlighted features are the product repurchase calculation itself and personalization of the content sent.

Browse abandonment. Also new, this flow targets visitors who looked at products without buying, with "ofertas irresistíveis e recomendações específicas" (irresistible offers and specific recommendations). It identifies the person from their browsing and segments by product and category.

Custom triggers. For anything the ready-made flows do not cover, merchants can "Personalize qualquer regra de relacionamento a partir de integrações via API ou CSV" (personalize any relationship rule from integrations via API or CSV). The examples given are a newsletter sign-up trigger and a purchase-value trigger.

Newsletters

The email marketing tool is built to save a store owner time. The page says Enviou is already integrated with most e-commerce platforms, pulls in the products sold in the store, and after the merchant picks a theme, assembles and sends the newsletter automatically "em menos de 3 minutos" (in under 3 minutes). The merchant chooses which products to promote and "o Enviou monta a newsletter pra você" (Enviou builds the newsletter for you). The page lists three points: no technical knowledge needed, themes focused on converting sales, and integration with the store's products.

Lists. Buyer and newsletter subscriber lists are imported from the store and kept up to date automatically, with lists synchronized every 24 hours, automatic creation of an audience of people who open your emails, and blacklist control.

Segmentation. Contacts can be segmented by average order value, number of purchases, or engagement with the store, with segments by product or category purchase history, by purchase value, and by custom field.

Reports. The page promises "Mais de 27 relatórios estatísticos" (more than 27 statistical reports) on sent campaigns, in real time, showing which people are opening, clicking and buying in a simple panel. Named reports include best-selling products, open, click and sales rates, and invalid email addresses and people who rejected a campaign. A recent blog post covers an email validator for cleaner lists.

Loyalty: cashback and giftback

Enviou goes beyond messaging with a loyalty product. Merchants can "Crie seu próprio programa de fidelidade Whitelabel com regras personalizadas e ofereça Cashback ou Giftback" (create your own white-label loyalty program with custom rules and offer cashback or giftback) to win and keep customers. Recent posts include a call for beta testers of a new giftback and cashback solution integrated with the online store, and the same cashback idea turns up inside the boleto reminder flow.

Integrations

The home page says the platform is "Integrado com as principais plataformas de e-commerce do mundo" (integrated with the world's main e-commerce platforms) and links to "mais de 19 integrações" (more than 19 integrations). The footer lists them: Loja Integrada, NuvemShop, TrayCommerce, Magento, VTEX, WoBiz, LojaVirtual, EcomClub, JetCommerce, MagaZord, Bling, ISet, PrestaShop, JetNeo, Dooca Commerce, Webstore, WBuy, VNDA, BwCenter, VirtUOL Pro, WooCommerce, WordPress and Moovin. Stores on other systems can feed data through the API or CSV route described under custom triggers.

Pricing, scale and support

The site gives no plan prices. The call to action is "Crie Sua Conta" (create your account), and a Black Friday 2025 post advertises 100% cashback on the first monthly fee, which tells a reader the service is billed monthly. The home page says Enviou is "Usado por mais de 100 mil lojas virtuais" (used by more than 100,000 online stores). Support contact is by email at atendimento@enviou.com.br, and the site links to a help center, a blog, a partner page, a privacy policy and terms of use.

Who it suits

Enviou suits online stores and retailers selling on the platforms in its integration list, especially those whose customers pay by boleto and who want reminders, cart recovery and repurchase flows running on their own, with WhatsApp and SMS alongside email. The cashback and giftback program is a reason to pick it for a shop that wants loyalty and messaging from one vendor. The site is written in Portuguese, and every feature assumes an online store, so a sender without one is outside what Enviou describes.