Kurumsal ve Yaşam Döngüsü Pazarlaması
Tek bir haftalık kampanya yerine e-posta, push bildirimi, SMS ve uygulama içi mesajlar üzerinden aynı anda yürütülen çok yıllı müşteri yolculukları için tasarlanmıştır. Kendi kendine hizmet eden bir fiyat listesi yerine aylık aktif kullanıcı sayısına göre büyüklüğü belirlenen sözleşmeler, hafta ile ölçülen uygulama süreleri, ve bir CRM veya veri ambarına bağlanacak şekilde kurulmuş bir veri modeli bekleyin.
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HubSpot's integrated marketing automation module with email, landing pages, lead scoring, and lifecycle workflows for mid-market and enterprise teams.
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Kökleri ExactTarget'a uzanan, Salesforce'un 2013'te 2,5 milyar dolara satın aldığı, müşteri sayısı bakımından en büyük kurumsal yaşam döngüsü pazarlama platformu. Salesforce, 2025-2026 ürün revizyonunda platformu Agentforce Marketing olarak yeniden adlandırdı, ancak eski Marketing Cloud adı hâlâ çoğu sözleşmede ve arama sonucunda görülüyor.
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2011'de Appboy adıyla başlayıp 2017'de Braze olarak yeniden markalanan bir müşteri etkileşim platformu; push bildirimlerine, uygulama içi mesajlara, e-postaya ve SMS'e ihtiyaç duyan tüketici uygulamaları için mobil öncelikli kurulmuş, hepsini Canvas adı verilen tek bir yolculuktan koordine ediyor. Gerçek ölçekte yaşam döngüsü pazarlaması yürüten tüketici markaları için Iterable'ın yanında en sık anılan platform.
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Email and SMS platform built on deep ecommerce integrations with enterprise-grade lifecycle automation for Shopify and BigCommerce stores.
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Oracle's B2B marketing automation platform for lead management, campaign orchestration, and account-based marketing at large-enterprise scale.
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A customer data platform that consolidates data from all touchpoints and routes it to your marketing, analytics, and warehouse destinations.
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2013'te kurulan ve 2021'de iki milyar dolarlık değerlemeye ulaşan, e-posta, SMS, push ve uygulama içi mesajlaşmanın tümünün okuduğu tek bir müşteri profili etrafında kurulmuş çok kanallı bir pazarlama platformu. Aynı tüketici markası kurumsal bütçeleri için doğrudan Braze ile rekabet ediyor.
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Customer engagement platform delivering multi-channel messaging via push, email, SMS, and in-app channels for lifecycle marketing.
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mParticle collects and unifies customer data from web, mobile, and server sources for marketing teams.
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2012'de kurulan, dış yatırım almadan yıllarca kendi kaynaklarıyla büyüyen, ürününüzün zaten takip ettiği olaylardan tetiklenerek e-posta, SMS, push bildirimi, Slack mesajı ve webhook gönderen davranış bazlı bir mesajlaşma platformu. Braze veya Iterable'ın bir alt kademesinde, gerçek olay bazlı otomasyon isteyen ama daha hafif ve kendi kendine yönetilebilen bir çözüm arayan ekipler için uygun.
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Combines AI-driven email, SMS, and WhatsApp messaging with web and app personalization for large retail and travel enterprises.
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Analytics-driven customer engagement platform for consumer brands, enabling lifecycle campaigns across email, push notifications, and messaging apps.
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Treasure Data is a CDP and data analytics platform helping enterprises collect, unify, and activate first-party customer data.
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AI-powered email optimization for e-commerce merchants seeking higher conversion rates and revenue growth.
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Collaborative email platform that turns shared inboxes into a coordinated communication hub for teams.
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Conversational marketing platform combining live chat, email, and SMS to engage prospects in real-time.
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Customer data and marketing automation platform built for personalized, data-driven lifecycle campaigns and customer experience optimization in ecommerce.
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Sendinblue combines email and SMS marketing with automation, advanced CRM tools, and transactional messaging capabilities.
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Sailthru is a lifecycle marketing platform specializing in personalized email campaigns, retention strategies, and customer journey optimization.
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Chili Piper automates scheduling and meeting routing to accelerate sales pipelines and close cycles faster.
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Enterprise audience and data activation platform combining identity, data enrichment, and omnichannel campaign orchestration
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Enterprise cross-channel marketing platform with built-in CDP unifying customer data for personalized email, SMS, and mobile app campaigns
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Multi-channel messaging platform unifying email, SMS, direct mail, and loyalty programs powered by first-party data.
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Enterprise marketing automation platform combining email, SMS, web push, webinars, and ecommerce automation for enterprise-scale delivery
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Retail-focused marketing platform orchestrating email, SMS, push, RCS, and web messaging with unified customer data.
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Customer data platform unifying customer interactions and automating personalized campaigns across channels
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Campaign Monitor delivers email marketing tools built for agencies, featuring drag-and-drop templates, automation, and client management.
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All-in-one customer engagement platform for mobile and web apps with lifecycle messaging across push, email, SMS, and in-app channels.
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Customer experience automation platform combining email marketing, CRM, and multi-step lifecycle automation, scaling from small business through enterprise.
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Cross-channel marketing platform connecting email, SMS, WhatsApp, push, and web with built-in CDP and journey automation.
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Publicly traded marketing cloud combining proprietary identity data with AI-driven email, campaigns, and customer data platform tools for large brands.
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Customer engagement platform for ecommerce with email, SMS, live chat, and messaging automation for post-purchase lifecycle.
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2006'da kurulan ve şimdi Adobe Marketo Engage adıyla satılan, tek seferlik kampanyalardan ziyade lead skorlama ve çok adımlı besleme programları etrafında kurulmuş bir B2B pazarlama otomasyonu platformu. Pazarlama ve satış ekiplerinin aynı lead kaydı üzerinden çalışmasını gerektiren bir Salesforce veya Microsoft Dynamics satış ekibiyle en yaygın eşleştirilen araç.
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Tealium's customer data platform and tag management system unifies enterprise data and activates campaigns across marketing channels.
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Omnichannel customer engagement platform for lifecycle marketing automation across email, SMS, and web for retail and ecommerce brands.
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Shopify-native SMS marketing platform providing direct text messaging with fully integrated email capabilities for retailers.
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Act-On Software is a B2B marketing automation platform with email marketing, lead scoring, analytics, and campaign management tools.
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Email marketing platform for agencies with advanced personalization and detailed campaign analytics.
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AI-powered marketing automation with behavioral tracking across email, SMS, WhatsApp, and in-app messaging.
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Enterprise composable CDP connecting to data warehouses for building audiences and orchestrating personalized journeys at scale.
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Enterprise CDP with AI-powered identity resolution for unified customer profiles and cross-channel campaign orchestration.
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Customer data platform providing composable CDP, real-time segmentation, and activation across all marketing channels with data quality management
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Mobile messaging platform specializing in SMS and push for retail and ecommerce with real-time personalization and automation.
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AI-powered CDP and customer engagement platform with built-in marketing automation across email, SMS, push, and paid media for mid-market enterprises
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Enterprise customer engagement suite with data platform, journey orchestration, and omnichannel messaging across email, SMS, mobile, and loyalty
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Y Combinator'ın 2022 Kış dönemi çıkışlı üç kişilik bir ekip tarafından geliştirilen, büyük kurumsal yaşam döngüsü programlarından ziyade SaaS girişimlerini hedefleyen çok daha küçük ve basit bir e-posta aracı. Bu listede Braze veya Salesforce Marketing Cloud'a ölçek olarak rakip olmak için değil, ne olmadığı konusunda dürüst, yelpazenin hafif ucu olarak yer alıyor.
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Composable CDP for enterprises offering real-time activation, advanced segmentation, and AI-powered decision-making across channels.
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Integrated CDP and marketing automation platform with unified customer profiles and multi-channel journey orchestration.
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AI-powered customer lifecycle marketing platform using predictive analytics to automate personalized email, SMS, and retention campaigns