mParticle

mParticle ingests behavioral and contextual data from every customer interaction, then routes it to your marketing stack in real time. Built for teams that need a flexible, API-first approach, it excels at handling complex data flows without forcing a specific workflow or vendor lock-in.

The platform works well for brands managing both web and mobile experiences, with SDKs that integrate cleanly into existing apps and websites. Its connection library links to hundreds of downstream tools, so data flows wherever it's needed.