Ubivox

Ubivox is a Danish email platform for newsletters, campaigns, automated email series and transactional mail, run by Ubivox Technologies ApS from Odense. Its homepage describes it as a Danish, GDPR-compliant platform built for reliable delivery, and the company says more than 1000 businesses and public bodies have chosen it as their newsletter system. The site is written in Danish and aimed at organizations with strict requirements: public authorities, companies, groups with several departments, and daily media. The company cites over 20 years of experience with email marketing and newsletters, and its selling points are compliance, stable operation, free Danish support and a platform that everyone in an organization can use.

What you can send

The features page says the platform was first built to send newsletters, simply enough that everyone in an organization would feel at home with it, and has grown to cover four kinds of email. Newsletters are the classic recurring series that readers expect at regular intervals, used to inform customers or update employees. Campaigns usually have a start and end date, around an event, a competition, an information drive or an offer, and the platform supports unlimited lists and easy import so a campaign can be set up quickly.

Automated emails, also called autoresponders or drip campaigns, are written once and start when a recipient takes a particular action, such as joining a list or behaving in a certain way on a website. The page recommends them for long sales cycles, and the homepage adds uses such as time-based online courses, internal training series and product knowledge for customer retention. Transactional email covers one-to-one messages such as order confirmations, receipts and invoices from a webshop, sent through an SMTP integration so they benefit from the same delivery security and tracking as newsletters. You choose how much activity to track in your emails.

The editor and templates

Newsletters are built in a drag and drop editor from flexible templates, and users who prefer code can work in HTML. The standard template has been tested to work in all email clients and adapts to computers, phones and tablets, and Ubivox also designs custom templates on request, including a template for press releases and articles. Mail merge personalizes a newsletter with any data you hold on a recipient, so a greeting can use the reader's name rather than a generic one. Images resize automatically to fit the newsletter or column, a media library keeps logos and other images in one secure place, and video links from YouTube, Vimeo, Facebook and other services play directly inside the newsletter. A sharing button lets readers pass a newsletter on to over 300 social networks.

Instead of the standard confirmation pages most platforms use, Ubivox lets you point the signup confirmation to a URL on your own website, so the page follows your organization's design.

Contacts, segmentation and GDPR features

Recipients come in through a ready-made signup form that you can style and extend with fields such as name, postcode and interests, or through your own form written in HTML. Lists import and export as Excel or CSV files, and the system removes duplicates and ignores addresses that do not exist. Signup forms can also sit on a Facebook page, and QR codes bring in subscribers at a shop or a trade fair. A recipient control panel shows all the data you hold on each contact, and recipients can update their own details if you allow it.

Segmentation works on every data field and on behavior with your newsletters. The features page gives the example of sending to everyone in postcodes 5000 to 6000 who is between 20 and 40 years old. Link tagging through onclick actions records what readers click, and those tags feed future segments.

The GDPR tools are more specific than most. Add-ons can fully or partly hide personally identifiable data in the statistics, and you can set right-to-be-forgotten rules so that a recipient and all their data are deleted from the system when they unsubscribe.

Statistics

The statistics page shows performance across campaigns, automated series and single newsletters with opens, clicks, complaints, unsubscribes, bounces, devices and locations. Advanced statistics show the most popular links, when readers opened and where in the world they were. A 24-hour view shows when recipients are most active, goal tracking can record visits to particular parts of your website or direct sales from a newsletter, and a Google Analytics connection measures traffic and revenue in a webshop. Results can be downloaded as a PDF summary, which the page suggests for presenting the value of the work at a department meeting.

Integrations, accounts and add-ons

Ubivox offers an API, webhooks, data feeds and integrations with more than 1000 systems, connecting the platform to an organization's own internal services and to external online services. The technology section of the menu covers infrastructure, security, delivery, bounces and feedback, SPF, DKIM and Sender ID, and an SMTP relay.

Accounts come in four types. The business account is for setting up newsletters and generating leads. The public sector account adds the option of increased data security and TLS 1.2 encryption. A group account brings several departments under one solution controlled from a main account, and the media account is built for publishers who send many emails every day. All accounts include flexible standard templates, an unlimited number of users and access to advice from the company's specialists. SMS is sold as an add-on, and other services include a private email relay, custom templates, web accessibility and training through the Ubivox Academy. Neither the homepage nor the features page shows prices; the homepage invites visitors to book an online demo, in which the team walks through the system and maps your needs.

Compliance and support

Compliance is central to the pitch. The homepage says GDPR is at the top of the company's priority list and that its ISAE 3000 statement is your proof that data security is always in order. Ubivox is a supplier on a framework agreement with Staten og Kommunernes Indkøbsservice (SKI), the Danish state and municipal purchasing service, which the company says has assessed that it meets a set of minimum criteria for quality, environment and social responsibility. A public status page shows the platform's operating record over recent years. Support in Danish is free, the homepage mentions several language options, and the menu includes guides, a blog, customer cases and the academy.

Who it suits

Ubivox suits Danish public authorities, municipalities and larger organizations that need a newsletter system meeting procurement and GDPR requirements, with statements and settings they can show to a data protection officer. Groups with several departments can run them from one main account, media houses get an account built for daily volume, and webshops can send order confirmations through the SMTP relay alongside their newsletters. Because the platform, its documentation and its support are in Danish, it is a natural fit for organizations working in Danish, and less so for teams that need an English-language interface and help.