Storania MAILISTIC

MAILISTIC is the email marketing platform of Storania, an Indonesian hosting company that also sells web hosting, email hosting and dedicated servers. It sends bulk email to lists a business already owns: promotions, newsletters, invitations, product updates and news. The product page calls it "Platform Email Marketing Indonesia" and describes it as "aplikasi software plus infrastruktur pemasaran digital untuk kirim email" (a software application plus digital marketing infrastructure for sending email), for both commercial and non-commercial mail to contacts who have already signed up. Autoresponders, marketing automation and sending reports are included. The whole site is written in Indonesian and every price is in rupiah, so the platform's audience is businesses working in Indonesia.

Software plus infrastructure

Storania's central argument is that MAILISTIC is not only an app. The page says it was designed from the ground up for sending email marketing, from fast server infrastructure on current hardware to user-friendly email software, and that because it consists of "infrastruktur dan software" (infrastructure and software) it should be called a platform. The name comes from "Mail-Logistic". The page explains that sending large volumes at once needs "armada digital yang mumpuni" (a capable digital fleet) of servers, hardware, software and skilled technicians, for three reasons it numbers: so that every email has a good chance of landing in the inbox rather than the spam folder, so that the sender's IP and email reputation are protected from blacklisting for sending too much, and so that the mail servers stay in shape to accept the next send without pause. In other words, the customer buys the sending side along with the editor rather than bringing their own servers.

What a sender gets

The feature list covers the everyday work of a newsletter program:

• Email Newsletter. Create and send newsletters about new products, product updates, the latest news and other announcements.
• Email Builder. An editor the page describes as "user-friendly dengan fitur What You See Is What You Get (WYSIWYG) dan Drag & Drop Editor", so HTML emails are put together visually.
• HTML Email Templates. A range of ready-to-use HTML templates.
• Email Automation. Create a mailing and schedule the right time to send it.
• Autoresponder. Send follow-up emails to customers automatically at regular intervals.
• Segmentasi Contact. "Segmentasi kontak Anda berdasarkan kriteria tertentu" (segment your contacts by specific criteria).
• RSS to Email. "Buat dan kirim email otomatis ketika Blog Anda diperbaharui" (create and send email automatically when your blog is updated), which turns new blog posts into mailings without manual work.
• Form Registrasi Subscriber. Newsletter signup forms to grow the list.
• Data Statistik. Clear, simple statistical reports on each send.

The workflow

The page lays out a four-step process. First, build the contact list: lists can be imported from CSV, segmented, and reused for later campaigns on topics the same contacts are still interested in. Second, pick a template from the gallery, swap in your own logo, words and images, then save the result as your own template and use it again as often as you like. Third, schedule the campaign for a specific date and hour or send it straight away. Fourth, track the email by seeing how many recipients opened it, how many clicked, and so on. A gallery on the page shows subscriber and contact management, the drag-and-drop editor, the schedule or send-now screen and the statistics view.

Plans and pricing

The banner says plans start "mulai dari Rp 125rb / bulan" (from Rp 125 thousand a month). Below it are two separate price tables, both monthly, and every tier in both carries the line "Minimum Kontrak 1 Tahun", a minimum contract of one year.

Priced by emails sent per month, each tier with unlimited respondents:

• 150E, 150,000 emails per month, Rp 375,000 a month
• 400E, 400,000 emails per month, Rp 1,275,000 a month
• 600E, 600,000 emails per month, Rp 2,175,000 a month
• 1000E, 1,000,000 emails per month, Rp 3,675,000 a month

Priced by the number of respondents (Responden, the people on your list), each tier with unlimited emails:

• Trainee, 1 to 1,000 respondents, Rp 122,000 a month
• Mayor, 1,001 to 2,500 respondents, Rp 235,000 a month
• Letnan, 5,001 to 10,000 respondents, Rp 460,000 a month
• Kapten, 10,001 to 25,000 respondents, Rp 825,000 a month

Apart from that one difference, the tiers list the same inclusions: automation, segmenting, analytics, the registration form, a file and image manager, and professional email templates. There is no free plan or free trial on the page. Each tier sends the buyer to the same mobile number, +62 812-1019-9997, to sign up, and the header also gives the office line (62) 21 2265-7979 with hours of Monday to Friday, 08:00 to 17:00. A chat prompt on the site asks visitors what Storania can help with.

The company behind it

Storania's short profile says it started in 2014 as a sole proprietorship doing antivirus research and development, grew from there, and since October 23, 2018 has operated as the legal entity PT. Daya Cipta Dinamis. Its services today are web hosting, regular and priority email hosting, the email marketing platform, dedicated servers, and modification, revision and other work, and the site also offers an email encoder tool and a franchise directory. The legal menu links terms of service, a privacy policy and a Service Level Agreement, the footer links a live service status page, and the site keeps a client list and a news section whose recent posts deal with email client problems in Thunderbird and Outlook and with certificate changes. The page publishes no API or third-party integration details for MAILISTIC.

Who it suits

MAILISTIC fits an Indonesian business that wants one local supplier to handle both the newsletter software and the servers that send it: a retailer mailing promotions, a publisher sending a regular newsletter, a blogger who wants posts to go out by RSS, or a company already hosting its website or mailboxes with Storania. The two price tables suit different senders. A small list mailed often is better served by the respondent tiers, which include unlimited emails, while a large list mailed on a set schedule may come out cheaper on the volume tiers, which include unlimited respondents. The main caveat is commitment: every tier requires a one-year contract, so a team that wants to test a platform month to month should factor that in. Senders who need a developer API or app integrations will find the page focused on the campaign tools instead, and anyone who does not read Indonesian will need help with the site.