SmartEmailing

SmartEmailing is a Czech email marketing platform for collecting contacts, sending newsletters and campaigns, and automating the emails that follow a customer's behavior. Its English page opens with "Email marketing, that actually makes money" and sums up the offer in one line: 8 million emails a day, its own infrastructure with no third parties and full control over deliverability, automation and personalization, and Czech support that actually answers your calls. The company reports 13,000+ clients and a delivery rate of 99.9%, and names Alza, O2 and Zásilkovna among its customers. The main site is in Czech, with an English version.

What a sender gets

Emails are built in the Magic Editor, which the site says lets you design emails without knowing any code, intuitively, on mobile, with no limits. The FAQ adds a drag-and-drop editor, ready-made templates and pre-built automation scenarios, so a small team can work without a graphic designer or a programmer.

Automation covers the lifecycle "from welcome sequences to abandoned cart recovery", and the page's promise is "You design the workflow; we'll handle the rest." The help center shows how the product is organized: contacts and lists, segments, imports, a blacklist, automation, webtracking, a file manager, campaigns, emails, SMS, feeds, smart campaigns, triggers, web forms, statistics, sender address management and DNS records. That list shows web forms for collecting contacts, website tracking to feed segments and triggers, and an SMS channel next to email.

Two AI features are included in the price. AI Identity writes emails in your brand's voice, and AI translations keep both the formatting and the content when an email is translated. The pricing FAQ is explicit that all features, AI included, come with every plan, with no credits and no tokens.

Reporting is framed around money rather than opens: the page promises direct and assisted conversions, actual revenue and data you can rely on. One customer, the PR team at Lesensky.cz, praises the clear statistics after more than 6 years of daily use.

Integrations, API and MCP

The site says SmartEmailing connects to Shoptet, Upgates, WooCommerce, Raynet, Pipedrive, WPJ and dozens of other platforms, with no developer needed. For Shoptet stores, contacts and orders sync automatically in real time, and the FAQ says abandoned cart recovery can be set up in 10 minutes. Developers get API documentation and an aggregation API, and the FAQ mentions native integration via MCP. A form on the site lets customers order SPF, DKIM and DMARC setup for their sending domains, with a list of domain hosts to pick from.

Deliverability and data

Running its own sending infrastructure is the point the company returns to most. The site says there are no third parties, so you keep control over your data and its deliverability, and the FAQ adds reliable delivery to Seznam.cz. Customer quotes back this up: VirusFree says SmartEmailing takes responsibility for its own reputation and its clients', and another customer calls the built-in sending module essential because they send thousands of emails a month and their domain's reputation is part of their core business. The footer links to an antispam policy, a GDPR page and terms and conditions, and one long-time customer mentions liking the GDPR compliance.

Plans and pricing

Pricing depends only on the size of your contact database. The English FAQ says SmartEmailing starts at 5.23 EUR (written 5,23 Eur) per month with annual billing for a database of up to 500 contacts; the Czech page gives the same entry point as 133 Kč per month with annual payment. The FAQ adds that you pay in Czech crowns. The first 14 days are free, without a credit card and with all features. Agencies get their own terms: the page offers certification and a 20% commission to partner agencies, and the agency Contexto praises the pricing concept for agencies.

Support and services

Support is by phone, email and chat, from people who, in the site's words, know the product inside and out. Onboarding and full help in Czech are built into the app, and Czech-language phone support is there if you get stuck. Customer quotes single out the human side: Diakonie mentions quick answers and an introductory training that helped them set up and import contacts, and the Czech News Center thanks the team for help with a complicated data migration.

SmartEmailing also sells expert services. The service forms list online and individual training, contact collection and welcome series setup, RFM analysis, email campaign management, migration from another tool, an email marketing audit, automated campaigns and custom email templates. A monthly newsletter covers news from the Czech Republic and abroad, trends, case studies and practical tips, and the site offers free e-books and checklists on retention email.

Who uses it

The FAQ pitches the platform at small businesses and major players alike: an interface simple enough for someone without a technical background, and advanced features and the capacity to handle large volumes of data for experienced marketers and developers. The English page names four groups. Online stores get automation and data from Shoptet and other platforms. B2B and service firms get lead nurturing, segmentation and CRM integration. Course creators and entrepreneurs get what the page calls a digital salesperson that never sleeps. Agencies get the partner program. The Czech menu adds corporations, culture, nonprofits, media houses and banks. The case studies describe how email brought one customer 29% more racers, 4 sold-out races and doubled revenue, how epet achieved record renewal rates, and how another went from a blank database to a 56% open rate. The references page includes the Salvation Army, which started with fundraising newsletters to donors and is now using the platform for internal communication among employees, People in Need (Člověk v tísni), the National Theatre, ESET, which says SmartEmailing won its tender on price-performance, and the agency Wunderman.

Who it suits

SmartEmailing fits Czech companies of any size that want to send from infrastructure the vendor runs itself, pay in crowns, and call a Czech-speaking person when something goes wrong. Shoptet and WooCommerce stores get fast order sync and abandoned cart flows, nonprofits have a track record on the platform for donor newsletters, and agencies get a commission and certification. Teams that want AI help with copy and translation get it without an add-on fee. The Czech focus is the main caveat: the help center and services are built around the Czech market, although the site has an English version.