Smart Messenger

Smart Messenger is a UK email marketing platform run by an agency in Norwich, Norfolk. It gives businesses software to build and send campaigns, newsletters and automated emails, and it sells the help around it: training, template design, campaign management and advice on data protection. The home page headline is "Fully supported email marketing from just £10 a month", and the site describes the company as a UK email marketing agency with over 20 years' experience. The footer names the operator as 101Smart Ltd, registered in England, and the agency also runs website, SEO and social media work under its 101 Websites & Apps brand. Customers, according to the site, include hundreds of clients across the public, private and charitable sectors.

What a sender gets

The email marketing page lists six key features. Campaigns are built in a drag-and-drop editor, or with a bespoke template from the company's design service, and personalization tools let you speak directly to each recipient. Segmentation and targeting tools direct emails to different sections of your list. Reporting tracks performance, and the page says you can split-test campaigns for both opens and interaction, then drill into the data to understand what works. Bespoke forms and landing pages capture leads and grow the list, and the platform supports survey design as well. Automation covers auto-responders, triggered campaigns and workflows that respond to user behavior. A recent addition, announced in the news section, lets you source royalty-free images directly inside Smart Messenger for emails and landing pages.

The platform is pitched at organizations of every size, from small businesses to large associations. The page says it works whether you are sending to a small, targeted list or running campaigns to thousands or even millions of recipients.

Zapier integration

Connections to other software run through Zapier, which the integration page says links Smart Messenger to 6,000+ apps, naming WordPress, HubSpot, Google Sheets and Shopify. Access is on request: you contact the team, they send a personal activation link, help connect your account and support you in setting up your first workflow. The page's own examples are adding contacts from website forms to email lists, triggering emails from purchases or bookings, syncing CRM data to keep lists current, pulling in leads from ads, webinars or events, and notifying your team when campaigns go out. It also describes how customers use it: a recruitment agency sends tailored job updates based on applicant interests, a holiday firm automates pre-arrival and follow-up emails to guests, and a photographer connects booking tools to send automatic reminders.

Support and account management

Support is the core of the offer. The home page says all plans include training and unlimited phone support from your dedicated account manager, and the FAQ adds 1:1 training when you start. When you sign up, the account manager is assigned to get to know your business and give bespoke advice. There are no help forums or chatbots to work through: you phone or email the Norwich team and reach a person. The team helps with contact lists, email creation, best practice, campaign planning, automation and data privacy requirements, and can help you choose a plan. The FAQ gives examples of what that looks like, from troubleshooting to writing a stronger subject line, calls to action, list management and campaign analysis; a newcomer is guided through the process to avoid common pitfalls, while an experienced marketer can talk strategy.

Services and their prices

The home page prices the extra services:

• Email Marketing Starter Package at £169+VAT, with a bespoke email template and a newsletter signup form to get your first campaigns out quickly.
• Bespoke email templates at £149+VAT, designed by the in-house team to reflect your brand and easy to update afterward.
• Managed email campaigns from £149+VAT, including design, sending and reporting. You provide goals, images, logos and contact data, and the team handles the campaign from start to finish, including scheduling and automation setup. The FAQ's examples of managed work are announcing new services, highlighting award-winning products and keeping in touch with customers through regular newsletters.
• Support and advice from the UK-based team.
• Agency email solutions for agencies, virtual assistants and event partners.
• An email marketing course with practical training.

Plans and pricing

Plans start at £10 a month, and every plan includes the training, unlimited phone support and account manager described above. A "Get Demo" option and a callback form are the routes in for new customers, and the team offers to help you pick the plan that suits your sending.

Data protection and compliance

Data handling is a selling point. The email marketing page says the team ensures your data always stays secure within the UK, and the FAQ repeats that the company is fully UK-based and all your data remains in the UK. The site says it manages client data in strict adherence to both GDPR and the UK Data Protection Act (2018), and that its data protection specialists can support clients on compliance. The news section tracks UK rule changes, with articles on the DUAA soft opt-in for charities, the DUAA 2025 data protection changes, and ICO complaint handling requirements coming into force on 19 June 2026. The contact form's privacy notice says enquiries are stored only in the company's email system and never shared outside 101Smart Ltd.

Who uses it

The testimonials on the site come from Acorn Village, which says the platform has made it easier to keep families, friends and supporters involved, Event Management Direct and Tenant Exchange. The Zapier page names professional services, charities and event organizers as typical users. The company also exhibits at regional business events such as the Norfolk B2B Exhibition, the Bedford Your Business Expo and CambsB2B South, and publishes practical articles such as ten ready-to-use campaign ideas with example subject lines.

Who it suits

Smart Messenger fits UK organizations that want their email data kept in the UK and a named person to call, rather than a self-service tool and a help forum: charities, membership associations, professional services firms, event organizers and small businesses sending newsletters. Teams short on time can hand whole campaigns to the agency, and newcomers can start with the Starter Package. Connections to other software run through Zapier, so a team that needs its CRM, shop or booking tool linked should plan those workflows with the account manager.