Sendsay

Sendsay describes itself as an omnichannel CDP, a customer data platform combined with marketing automation, and email sits at the center of it. The company sells four products on one platform: Sendsay Рассылки (Mailings) for bulk campaigns, Sendsay Маркетинг (Marketing) for an omnichannel communication system built on a unified subscriber profile, Sendsay Транспорт (Transport) for transactional and bulk mail sent through an API or SMTP, and Sendsay Продажи (Sales), a module of ready-made scenarios that turn site visitors into buyers. Besides email, the platform sends web push, mobile push, SMS, Telegram and VK messages. The site is written in Russian and calls Sendsay "полностью российский сервис" (a fully Russian service) whose servers sit on the territory of the Russian Federation. Its customer section says the service is used by retail and small businesses as well as by banking and government services.

What a sender gets

The Mailings product page sets out the path to a first campaign in three steps. First you load a contact base, as a list, as a file in a common format, or through one of the ready integrations; the site says it will point out broken addresses in the base and help match up the fields. Second you build the email in a visual block editor without a designer or a developer, adding text, images and icons or starting from a ready template. Third you check the message before it goes out: a preview shows how the campaign looks on different devices, so you can make last edits and then press send.

Segmentation works in a segment editor where you split customers by geography, gender and other attributes, which the page ties to higher open rates. Personalization is automatic: the service inserts the customer's name into the email and shows a matching image and link. A/B tests compare versions of an email to find the one that brings more opens and link clicks, and that version then goes to the whole base.

Contact collection runs through forms built in the same block editor and placed on your website. The page describes a form that appears when a visitor is about to close the page, pitched as a way to get more subscribers from the traffic you already have.

Automation is organized around trigger mailings and scenarios. The page names three typical uses: introducing new subscribers to the product, moving warm leads toward a sale, and bringing back customers who have drifted away. Sendsay Marketing adds a 360-degree subscriber profile (360-профиль подписчика) that merges customer data from different sources into one base, so messages go out at the right moment through the channels each person already uses. A data enrichment tool promises more information about customers, specifically their interests and their purchases from competitors.

The Sales module is offered as an add-on for teams that also need to close orders online. It provides ready scenarios for communicating with potential buyers at the key events where most users drop off, and the home page says it guides visitors along the funnel from the first touch to a purchase, cutting the share who leave at each step.

Reporting shows charts of opens and clicks plus statistics for single campaigns and for trigger chains, gathered into a detailed report you can take straight to your team. The analytics tool is described as a way to see campaign results, study the audience and judge where there is room to grow.

Channels beyond email

Every channel lives in the same CDP. Browser push notifications alert customers to important events through a desktop or smartphone browser, and mobile push sends messages to the home screen through your own mobile app. SMS is pitched for talking to customers anywhere in the world in any language, and the site publishes a memo on how to format service SMS. Telegram messages go out through a bot, and VK is offered for keeping the conversation going where customers spend most of their time. Email itself is presented as the channel you can launch quickly without programmers.

Transactional mail, API and integrations

Sendsay Transport is the delivery product for developers and high-volume senders. The site describes it as built for transactional and bulk mailings of any volume and criticality over API and SMTP, with delivery tracked online as it happens. The developer section lists an automation API, a JavaScript API library and a form-fill API.

Ready integrations connect the CDP with CRM and CMS systems, and the site says contacts can be moved over in a couple of minutes. amoCRM, Tilda and Bitrix24 are the three named on the pages, with a link to a full list of integrations. Where no ready connector exists, the site's advice is to set up the data transfer through the API. One of the published case studies covers a Sendsay widget for amoCRM.

Pricing, deliverability and data location

The pricing FAQ describes a trial tariff (пробный тариф) on which you can launch your first campaign and test all functions, with room to collect or upload up to 200 contacts. For anything larger, the FAQ sends you to a tariff calculator to compare the other options and work out the cost. The home page adds that Sendsay's prices are pegged to the ruble.

On deliverability, the Mailings page says the company watches closely what its service sends, that mailbox providers trust it, and that 99.99% of email campaigns reach their recipients ("99,99% email-рассылок доходит до адресатов"). That figure is the company's own claim.

Data location is stated plainly. Under a heading about sanctions resilience, the site says "Наш офис и серверы расположены в России" (our office and servers are located in the country) and that this rules out any influence of foreign companies and services on the platform's stability. It also says the company "Прошли проверку служб безопасности топовых банков РФ", that it passed the security checks of the country's top banks. The footer links to a privacy policy, a user agreement, an anti-spam agreement, a license agreement and a page on federal law 152-FZ on personal data. The FAQ is firm on list quality: never gather contacts with scrapers or buy databases on the black market, and always obtain customers' explicit consent to receive email.

Support and learning

Support is one of the points the site stresses most. You can discuss a task with specialists in the chat on the website, in the platform's interface or in Telegram, and the page contrasts this with getting a link to a help article from a bot. The team offers help with settings and, where needed, will record a video or arrange a call. For customers with nobody to run campaigns, a personal manager answers any question within 20 minutes in the customer's preferred channel, can hold a screen-sharing call to solve a problem within an hour, and advises on setting up mailings, segmentation and triggers.

For self-study there is a knowledge base, a blog and a free course called «Быстрый старт в email-маркетинге» (Quick start in email marketing). Its 10 lessons cover collecting a contact base, segmenting an audience, sending an email and tracking statistics, and the theory can be practiced on the platform right away.

Customer results

The case studies on the home page show the kind of work customers do with the service. FitStars reports up to 30% of its revenue from bulk email campaigns, and ВкусВилл (VkusVill) explains how segmenting subscribers let it spend three times less on mailings. ДВИЖ describes lifting a B2B open rate from 7% to 24%, Cruise.ru shortened its deal cycle with an abandoned-browse scenario, Onpeak built an automated sequence for an education course, and Envybox collects 11 B2B emails that worked for it.

Who it suits

Sendsay fits businesses that sell to a Russian-speaking audience and want one platform for campaigns, trigger automation and messaging across email, push, SMS, Telegram and VK. The stated server location and ruble pricing matter most to companies that need their customer data and their billing to stay inside the Russian Federation. Online stores get the most from the Sales module and the 360-degree profile, while product and development teams can route transactional mail through Transport over API or SMTP from the same platform. Small teams can start on the trial tariff with up to 200 contacts and lean on the personal manager if nobody in house has run email before. The product pages and the course are in Russian, though the footer offers an English version of the site. Senders who want a long catalog of ready connectors will find three integrations named on the pages and should plan on using the API for the rest.