Make

What Make is

Make is a Norwegian platform for newsletters and SMS, run by Make AS from Oslo. Its homepage calls it "Din pålitelige partner for nyhetsbrev og SMS" (your reliable partner for newsletters and SMS) and sums up the offer as Norwegian expertise, personal service, and newsletters and SMS in the same system. Beside the campaign tool sits Make Sender, an email API and SMTP service for the mail that applications send on their own. The site says customer data is valuable and is therefore stored on Norwegian servers.

Make handles a lot of mail. The homepage says it takes care of more than 700 million newsletter sends a year for its Norwegian users, and the API page says Make distributes over 70 million emails every month from its Norwegian servers, from critical system messages and time-sensitive member votes to public information and news, all on behalf of Nordic organizations. The company says it has worked with email since 2008, and it has been awarded the official Made in Norway origin mark.

Newsletters, segments and automation

The newsletter side covers the whole cycle: Make says it makes it easy to set up, send and measure your newsletters. Customer reviews quoted on the homepage describe the editor as easy to learn and simple to adapt for both desktop and mobile, with good statistics and simple automation.

Segments let you send the right message to the right contact at the right time, and the contact insight described below lets you segment on how active each contact is. Automation is built as automated event sequences that reach the right contacts at exactly the right moment.

SMS sits in the same system as email. The homepage pitches it for urgent messages: when an important message has to go out now, Make can send tens of thousands of SMS within a few minutes.

Statistics and contact insight

Reporting is one of the more detailed parts of the product. A dashboard shows running campaigns and the results of your latest newsletter as soon as you log in, and you choose which figures to follow through customizable cards. Newsletter statistics go into each send, from delivery rate and opens to clicks and unsubscribes, and show which links were clicked, when and on which devices. Over time the statistics build trends and show which send time works for your list.

Contact insight follows each contact over time: how active they are, what they open, and when they last read or clicked a newsletter. You can also follow the growth of your contact base, which helps a club, a charity or a shop see who its engaged readers are.

Integrations

Make says it has over 50 ready-made integrations with Norwegian and international systems, so the odds are good that your system is already covered, and it offers to handle the integration work for you. An integration overview on the site lists them. One customer review on the homepage mentions using Make through an Oculos integration. The feature FAQ covers which integrations Make supports and whether it has an API.

Make Sender, the email API and SMTP service

Make Sender is the developer side of the platform, announced on the homepage as "Make Sender API og SMTP". The API page describes an email API made in Norway: you integrate sending through the Make Sender API, use templates, and get detailed statistics. The page says it is used by public and private organizations that need safe, predictable and traceable delivery from a Norwegian supplier.

The pitch is that Make takes over the hard part of delivery. The page lists what a sender otherwise has to manage, from spam filters and reputation to SPF, DKIM and DMARC, bounces and the reading of bounce messages, and says the team has met almost every problem that can come up since 2008. The service is built on:

• Delivery quality: Norwegian IP addresses and long experience, covering SPF, DKIM, DMARC, reputation and bounce handling.
• Continuous monitoring: Make watches delivery quality, sender reputation and blocklists so deviations are caught early, with delivery rate tracking, feedback loops, status logs and alerts.
• Norwegian support: help with DNS setup, technical questions and troubleshooting, plus a direct dialogue with developers.
• Analysis and detailed logs: delivery, opens, clicks, bounces, spam complaints, error codes and SMTP responses.

The FAQ on that page answers what you can send through the API, whether Make helps with SPF, DKIM and DMARC, whether you get statistics and logs, whether you can use your own templates and merge codes, and who the API suits. The API page describes the mail Make carries as legitimate and GDPR-compliant email communication.

Deliverability and anti-spam rules

Make treats deliverability as its selling point and backs it with strict account rules. The homepage says every account is approved manually, so its servers are used only by serious senders. According to Make, this earns a better reputation with Norwegian internet providers and gives up to 10% higher delivery rates than other providers.

The anti-spam guidelines, last updated on 8 March 2026, spell out what customers must do:

• Consent: every email must rest on the recipient's informed, explicit and voluntary consent, including role addresses such as post@. Consent can come from a signup form on your site, a checkbox in a checkout, verbal approval, or an electronic or paper form in a shop. Make recommends sending a confirmation email after consent is given. An existing customer relationship does not require separate consent.
• Clear sender: every send must show who the sender is, with a physical address and contact details.
• Clear unsubscribe: every send must explain how to unsubscribe, unsubscribes must take effect within 24 hours, and the unsubscribe must end on a confirmation page naming the address.
• Clean lists: lists must contain only valid recipients with active consent, contacts inactive for a long time must be removed, and bounced addresses must go before the next send.

Make receives delivery reports from email providers such as Google, Microsoft and Telenor, and if a sender is reported as spam, Make can block the sends and suspend the account with immediate effect. The guidelines rest on section 15 of the Norwegian Marketing Control Act, section 9 of the E-commerce Act, and the Consumer Ombudsman's guidance on email marketing. Customers who mail other countries must follow those countries' laws too.

Support, plans and getting started

Support in Norwegian is the other main promise. Make says its average response time on chat is under a minute and claims that nobody in the industry beats it on support. Customer reviews on the homepage mention help by chat, by email and by phone. Help articles, a page on switching provider, product updates and an operating status page are linked for customers, and you can book a no-obligation walkthrough of the system with the team.

The site has a Prices section and a "Prøv gratis" (try free) button on every page, but the pages describing the product quote no figures. Make is a member of Virke, Anfo, TEK Norge, SMB Norge and Næringslivets Sikkerhetsråd.

Who it suits

Make fits Norwegian organizations of every kind that want newsletters and SMS from a local supplier with data on Norwegian servers. Reviews on the homepage come from Røde Kors i Innlandet, Trygg Trafikk, Tons of Rock, a parish and a marine supplier, and the case studies cover the sports club Tjalve, where email helped bring a participation record in Holmenkollstafetten, and a travel company that wanted a Norwegian partner instead of large American tech firms. Developers get a Norwegian API and SMTP service with detailed logs.

The strict consent rules and manual account approval are worth planning for: a sender with an old or purchased list will need to clean it first. The site is in Norwegian, which suits its market and means a non-Norwegian team should expect to work in that language.