MailGraf

MailGraf is an email marketing platform that sends campaigns and newsletters for professional marketing teams, and its homepage headline calls it an "Email Marketing Platform for Growing Teams". The pitch is built around deliverability and personal service rather than a long feature grid: the site puts three figures at the top of the page, a 99.8% deliverability rate, "20+" years of infrastructure and "1:1" dedicated support. The legal footer says MailGraf is a trading name of MailGraf Digital Ltd, registered in England and Wales under number 13282175, with the ICO registration ZB250899. The site runs in English and in Turkish, and its Turkish blog writes for senders in Türkiye.

The company says the infrastructure behind the product has been "refined since 2003" and is "built around strong security, privacy-conscious data handling and trusted operational standards", and that customer data is hosted in "secure European data centres". The Turkish blog describes the same base as a Europe-centered infrastructure with more than 20 years behind it.

What a sender gets

The core of MailGraf is campaign sending with an unusual amount of checking around it. The homepage says the platform "validates sender identity, content quality, and reputation signals before every send so campaigns reach the inbox with confidence". It shows a sample spam test report for a trade fair mailing that scores 10 out of 10 on a SpamAssassin evaluation, with lines confirming that the sender identity is verified, the message is correctly formatted, the IP is not blacklisted and the links are clean.

The Turkish blog, which walks through a bulk send step by step, fills in how this works on MailGraf itself:

• Sending servers. MailGraf says its sending servers are certified by CSA (the Certified Senders Alliance), ISPA and ECO, and the same post explains that mailbox providers treat certified infrastructure as more trustworthy.
• Wave sending. A campaign can be split into waves of up to 96 parts, sent at intervals. The blog explains that wave sending protects sender reputation and matters most for new accounts.
• Bounce checks on upload. After a list is uploaded to MailGraf, a bounce check runs automatically. If the share of invalid addresses comes out high, the company cleans the list with a verification service and reports the result to the customer. The blog sets the acceptable level of invalid addresses at 3 percent.
• Authentication. SPF, DKIM and DMARC checks run automatically when an account is opened, and if a record is missing the team sends a guide to fix it.
• A dedicated sending subdomain. Customers can set up their own marketing subdomain by entering two name server values that MailGraf provides at their domain registrar. SPF, DKIM and DMARC records are then created automatically, and the blog says the setup takes about half an hour on average with help from the technical team, after which the first send goes out under the customer's own branded sender address.
• Background monitoring. Blacklist scanning, bounce limits and spam complaint monitoring run in the background, and the system raises an alert when a metric crosses its threshold.

On the creative side, the site's navigation lists newsletter design as a product area, and the Turkish pages point to a MailGraf mailing design platform with ready-made templates. The blog's design advice, such as single-column mobile layouts and a saved block library for logos, buttons and footers, shows how MailGraf's team approaches email design with its customers.

The homepage frames the product around conversion: its banner reads "Email Marketing: 4x More Conversions", and it promises to "orchestrate every campaign with clear visibility and measurable conversion impact", from first touch to repeat purchase. It also mentions "advanced tools" alongside enterprise infrastructure and high deliverability. The footer adds integrations, a demo, a help center and API documentation, so developers have an API to work against.

Plans, service and compliance

The homepage links to a pricing page and offers a free trial ("Start free trial", "Ücretsiz deneyin" on the Turkish pages), but it quotes no plan prices itself. The free trial is the way in, and it is a trial rather than a free plan.

What the site does show is the kind of customer it serves, through three customer stories. A B2B packaging manufacturer with 27,000 contacts says it migrated its list from its previous provider and kept the same open rates, and that "our monthly bill dropped to a third of what we were paying". An industrial window and glass company with 8,500 contacts says it has had no outage in five years, and adds "When we need help, someone actually picks up. No ticket queues, no canned replies." A direct-to-consumer ecommerce brand with 5,000 contacts says the team "cleaned our list before the first send, advised us on better subject lines, and optimized the visuals in our content". These are customer quotes rather than company commitments, but they show what the 1:1 support promise looks like in practice: a team working on the account rather than a ticket form. The blog repeats that MailGraf offers one-to-one onboarding support.

For compliance, the footer of the English pages carries three badges: ISO Certified, GDPR Compliant and CSA Certified. On the Turkish pages the middle badge reads "GDPR-KVKK Uyumlu" (GDPR and KVKK compliant). The company publishes an anti-spam policy and an acceptable use policy alongside its privacy terms. The Turkish blog also reminds senders in Türkiye to put their MERSIS registry number at the foot of commercial emails, a local rule the platform's audience there has to follow.

The footer dates the brand from 2015 to 2026, while the infrastructure claim goes back to 2003.

Who it suits

MailGraf is aimed at mid-size marketing teams that send regular campaigns to lists in the thousands or tens of thousands and want someone on the other end of the line. The three customer stories, a manufacturer, an industrial firm and a D2C brand with lists between 5,000 and 27,000 contacts, describe that reader well. A team that has struggled with inbox placement will find the most here: certified sending servers, automatic bounce checks on every upload, automatic authentication records, wave sending in up to 96 parts, and a dedicated subdomain that keeps marketing mail apart from the company's own domain.

Businesses that care where their data sits get a clear statement that it is hosted in European data centers, with a company registered in England and Wales behind it and GDPR and ISO badges on the site. Turkish-speaking teams get a localized site, a Turkish blog and a KVKK statement, which suits teams that work in Turkish.

The service-heavy model is also its main caveat. MailGraf sells guidance and hands-on help as much as software, and the homepage leads with a free trial and a demo rather than a price table, which makes the first step a trial or a demo with the team. A solo creator looking for a free plan to start a newsletter is not the customer the site is written for. For a marketing team that wants deliverability handled by people who check the list, the records and the content before anything goes out, that is the offer.