Maildroppa

Maildroppa is an email marketing platform for solo founders and small teams, built in Germany with its core infrastructure in Germany and the EU. It covers signup forms and landing pages, campaigns, visual automations, subscriber management, RSS newsletters and transactional email, and its home page headline sums up the positioning: "Email marketing engineered in Germany", without the enterprise price tag. Two promises shape the product. Every feature is included on every plan, including the free one, and support comes directly from the founder, Marcus Biel, who says he writes the code and answers support messages himself. The copyright line runs from 2020, and the site is available in dozens of languages, from Arabic to Vietnamese.

What a sender gets

The home page describes one path from first signup to follow-up, in four steps.

Signup forms and landing pages. You can build an embedded form, a popup, a slide-in or a complete landing page. A landing page can be published on a connected subdomain, such as newsletter.yourbrand.com, or shared as a plain link, so you do not need a website of your own. The Double Opt-in journey is built in and you can word it yourself, and forms collect only the fields you choose.

Campaigns. You pick the audience with fields, tags and segments, design the email visually, add a subject line and preview text, check the campaign's spam-risk result and schedule the send in the timezone you choose. The spam check shows diagnostic details while there is still time to change the email. After sending you can correct a tracked link destination without sending an apology campaign to the whole list. Responsive templates give you starting points, and the editor is visual.

Automations. Automations run on a visual canvas. They can start after a confirmed signup, a relevant date, a field or tag change, a custom event or an incoming webhook, and they can include emails, delays, conditions, lead-magnet delivery and data updates. One detail stands out: when you change a workflow, you save a new version, so subscribers already in the old path finish it while new entries follow the updated journey.

Reporting. Campaign reports show deliveries, opens, clicks, bounces, complaints and unsubscribes, and you can filter the activity by delivery, open, click or issue. From any number you can open the subscriber behind it and see which message was delivered, which links were clicked, where a bounce happened and what changed afterward.

List health. Automatic re-engagement gives persistently inactive subscribers a chance to stay. Those who remain inactive are marked Cold and excluded from ordinary campaigns, while their record stays available. You can authenticate your sending domain, and the FAQ lists checks, reports, authentication support, suppression handling and list hygiene as the tools that reduce avoidable risk. It is also frank that no platform can guarantee inbox placement.

RSS and transactional. New blog posts can be turned into RSS newsletters, and transactional email is part of the included feature set.

Integrations. Four routes are listed. A public Zapier integration is available now for subscriber, tag, field, segment and Double Opt-in work. A private Make app builds multi-step scenarios. A WordPress plugin for adding signup forms is marked "coming soon", with the note that it has been developed and submitted for review. The API is in beta and lets you sync subscriber data, send custom events, start or continue automations and receive signed account notifications, alongside incoming and outgoing automation webhooks.

Plans and pricing

Free. $0 per month for up to 100 subscribers and up to 2,500 emails per month, with every Maildroppa feature included, no credit card and no time limit. The FAQ adds that the free plan carries Maildroppa branding. The site says plainly that "The free plan is not a reduced demo", and lists forms, landing pages, campaigns, automations, segmentation, reporting, RSS newsletters, templates, transactional email, Zapier, Make, the API and webhooks as included from the start.

Premium. From $5 per month for up to 1,000 subscribers. It includes everything in Free plus unlimited monthly emails, no Maildroppa branding, priority feature requests and email support, and capacity that increases with the subscribers you need. The home page links to a current pricing page for the larger tiers.

The model means you upgrade when your audience grows, not to reach a feature. The company's Swedish-language newsletter guide makes the same point, saying you can run a free newsletter for 100 subscribers the same way as a paid one with 100,000.

Data, privacy and switching

The site states "Built in Germany. Core infrastructure in Germany and the EU." The company's Danish-language guide to bulk email software describes Maildroppa as supporting DMARC, DKIM and SPF and says it ensures GDPR compliance with servers in Germany; it also mentions an option to turn off email tracking. The footer links to a data protection page and an acceptable use policy, and the company is a Stripe Climate member.

Switching from another provider works through a standard import: export your subscribers, then import a CSV, XLS or XLSX file and map email addresses, names, custom fields, tags and status. Afterward you see what was added, updated, skipped or rejected. The FAQ is clear about the limits: the import moves supported subscriber data, not another provider's templates, automations, campaign history or complete consent evidence. You can export all subscribers at any time while your account is active.

Support

Support is founder-led. The home page says the person answering understands how the pieces fit together and that you are not passed through layers of ticket triage. A customer quoted on the site says a search issue was fixed within about 24 hours, on a weekend, and another says the founder personally responds to bug reports and fixes them right away. Guides and the Maildroppa Academy cover self-help.

Who it suits

Maildroppa fits a one-person business, a creator or a small team that wants a clean tool for building a list and emailing it: a newsletter, a lead magnet, an event or a waitlist, without assembling several products. The free plan with every feature suits someone starting from zero, and Premium from $5 a month with unlimited sends suits a list up to 1,000 subscribers that is mailed often. The EU infrastructure appeals to senders who want their data in Germany, and the API, webhooks, Zapier and Make cover a founder who wants to wire in their own app.

The company is direct about who it is not for. It is "Deliberately not built for" enterprise procurement, multi-brand account hierarchies, complex approval chains or an agency control center, and the FAQ says a large agency or enterprise should use a platform designed for those needs. The WordPress plugin is also still pending, so WordPress users connect through other routes for now.