Mail Marketer

Mail Marketer is a web-based bulk email service from India for businesses that want to send campaigns, newsletters and mass email without running their own software or mail servers. The homepage describes it as "a trusted Do-It-Yourself email marketing service that over 10000+ businesses use when they need to send email campaigns, bulk emails , newsletters and mass email", without installing email marketing software or configuring mail servers. The footer credits the site to Synamatic Systems Pvt. Ltd.

The company markets itself hard. Its header reads "India's No.1 Email Marketing Service", and the homepage lists its own claims: "Pioneer of web-based email marketing in India", "Effectively delivering emails since 2012", customers across India and abroad, and use by entrepreneurs, SMEs and corporations. The reseller page gives a longer history, saying the company has been helping customers deliver email since 2008. The site says it is trusted by users from "India, US, UK, Europe, Gulf Countries". It also makes a point of stating "We do not sell email lists / database".

What a sender gets

The product follows a simple loop that the homepage names in four steps: import and manage a contact list, design HTML email campaigns, send with confidence, and track and analyze the results. The tagline promises "Professional Email Campaigns in Minutes" and says email marketing can be automated.

Contacts. A business that already has a contact list can import it and then build and manage lists inside the tool. The site's pitch is aimed at companies of every size, from "a business with small list" to "a corporate sending lakhs of emails".

The designer. The "Easy-To-Use Email Designer" comes with "Over Dozens of Professionally Designed HTML templates". A user can start from a built-in template, upload or import an existing template, or work in an advanced WYSIWYG HTML editor. Images can be uploaded without limit. The idea, in the homepage's words, is that "We Have Done The Job For You!" for anyone who needs a newsletter designed quickly.

Sending. Mail Marketer says its "enterprise class intelligent email delivery engine" gives better delivery, that it runs reliable email infrastructure across vendors, and that a business continuance plan keeps the service reliable. The company claims that India's top brands and companies prefer it for bulk mailing.

Tracking. Real-time reports cover campaign performance and ROI. The homepage lists email open reporting, link click tracking, email bounce tracking and Google Analytics integration. A payroll company quoted on the site says the reporting and statistics modules give "in-depth visibility on campaigns performance", and an advertising agency says the statistics give "a lot of in-depth information".

Pricing and payment

Mail Marketer sells prepaid email credits rather than a monthly subscription. The homepage headline asks "What if unused email credits don't expire?" and introduces "Pay-As-You-Go Plans with 12 Months Validity. Just Pre-Pay When You Need." The pricing pitch is summed up as "Pricing To Suit Indian Businesses": no monthly charges, unused email credits that, in the page's words, "Don't Expire", discounts on higher volume plans, and both online and offline payment options. The site says it has plans for any budget and links to a separate pricing page with the plan tables.

A free trial is offered, with "Free Trial Sign-up" and "Signup Free" buttons throughout the site, and a product tour and a how-it-works video explain the tool before signing up.

The reseller program

Much of the site is given to reselling. The reseller page offers an "All-in-one Email Marketing Reseller Solution" made of three parts:

• A reseller master panel for managing client accounts. The reseller creates separate accounts for clients, adds and deducts email credits, and activates or deactivates accounts. The company says hundreds of resellers run their bulk email business on this panel.
• A private-labeled email marketing tool, hosted on the reseller's chosen domain name and rebranded with the reseller's logo. Clients see the reseller's brand, and the reseller provides their support.
• A dedicated email delivery platform with an intelligent delivery engine, multiple dedicated IPs to build reputation, automated IP reputation monitoring and proactive blacklist monitoring.

Setup is quick. The reseller page promises "Get Your Email Marketing Reseller Business Setup in 24 Hours!": the reseller picks a plan by sending volume and pays, sends logo and branding details, the technical team sets up and brands the white-label tool within 24 hours, and the reseller points a sub-domain or domain at the IP provided. Resellers set their own prices, with "Freedom to Charge Your Own Rates", and get support by email and live chat from the company's team.

The program is aimed at web design firms, advertising agencies, interactive agencies, communications firms, media agencies and marketing consultants. It is not open to individuals: the quote form is for online marketing, digital media and web design companies, and asks applicants not to use a personal Gmail or Yahoo address. The form lets a reseller request pricing for email volumes of 500,000, 1 million, 2 million, 3 million or 5 million, quoted in Indian rupees or US dollars, along with a video demo.

Support and customers

The site lists separate phone lines for sales and support in India and a contact page, and resellers get email and live chat support. Testimonials come from agencies and publishers in Mumbai, Bangalore and Chennai among others. An advertising agency says it started with fewer than 1,000 addresses and now mails "more than 2,00,000 recipients", and that "you don't have to have a degree in IT to understand the software". A magazine publisher says it set up large campaigns "in absolutely 30 minutes". A marketing agency calls it "the most user friendly and cost effective system" it has tried and says customer service and technical support are good. The footer links to pages on payment options, privacy, the company and GDPR.

Who it suits

Mail Marketer suits Indian small and mid-size businesses that send newsletters or promotions in bursts rather than every week. Prepaid credits with 12 months of validity and no monthly fee mean a quiet month costs nothing, and pricing is designed around Indian businesses with offline payment available. The WYSIWYG editor, template library and import of existing templates cover teams without a designer, and the tracking covers the basics of opens, clicks, bounces and Google Analytics.

Its strongest audience is agencies. A web design firm or marketing consultancy that wants to sell email marketing under its own brand gets a white-label tool on its own domain, a reseller panel for client accounts and credits, dedicated IPs and setup within a day.

The site presents Mail Marketer as a tool for bulk campaigns, newsletters and tracking, and that is where its feature list is concentrated.