LogicielEmailing.com

LogicielEmailing.com is a French-language email marketing platform for creating, sending and measuring newsletters and campaigns. The site describes it as "Plateforme professionnelle propulsée par Mailpro™", a professional platform powered by Mailpro, and the footer credits Groupe MAXONY, with a copyright line running from 2001 to 2026. It is aimed at businesses that want a simple tool rather than a complex suite: the home page promises "Un éditeur simple, des modèles prêts à l'emploi, des automatisations et des statistiques claires" (a simple editor, ready-to-use templates, automations and clear statistics). The Solutions menu names five audiences: small and medium businesses (PME), agencies, associations, e-commerce and tourism. Sending infrastructure sits in Switzerland, where the home page places both the data center and the MTA.

What a sender gets

The site frames the product as covering the whole email cycle: "création → envoi → automatisation → analyse" (creation, sending, automation, analysis).

The editor and templates. The Email Builder is a drag-and-drop editor for clean, responsive emails, which the PME page says works "même sans compétences techniques" (even without technical skills). The site advertises more than 500 ready-made templates for newsletters, promotions, events and recurring messages. A business that already has a design, made in-house or by an agency, can bring it in through HTML or URL import. CTA and image tools help build visible buttons and clean layouts, and a Countdown Timer adds a visible deadline to limited offers, registrations or events.

Automation. Autoresponders handle simple sequences, and advanced automations handle more complex scenarios built from triggers, actions and conditions. The home page gives examples: welcoming new subscribers, sending birthday emails, following up after a click, or firing an advanced scenario. Automated welcome emails and automated birthday emails are listed as separate features, the first for consistent onboarding and the second for loyalty.

Contacts and segmentation. Contact management sits alongside segmentation and tags, "Le bon message, au bon public" (the right message to the right audience). The PME page recommends segmenting even a small list and sending an adapted version to each segment, and suggests re-engaging customers who have not bought in a while with simple segmentation.

Reporting. Real-time statistics track opens, clicks, bounces and unsubscribes, so each campaign informs the next.

Deliverability and data location

Deliverability gets its own section on the home page, which argues that good email software is less about building a pretty email than about reaching the inbox and managing quality: bounces, reputation and compliance. It lists three elements:

• Bounce management, with analysis and list hygiene.
• Real-time statistics for performance tracking.
• Suisse: "Data center & MTA en Suisse", meaning both the data center and the mail transfer agent that sends the mail are in Switzerland.

Double opt-in is a named feature, and unsubscribe handling is part of the deliverability pitch. The PME page's FAQ on avoiding spam gives the company's own advice: keep a clean list (double opt-in where possible), respect unsubscribes, segment, and monitor deliverability and routing. "Routage emailing", the French term for bulk sending, has its own page in the footer.

The home page backs the reliability claim with a row of figures, among them 25+ years of experience, more than 500 templates and 10 M+ emails a day.

Plans, trial and support

The site links to a separate pricing page (Tarifs) that is not reproduced on the home page or the PME page, so plan prices and contact tiers are not quoted here. What both pages do make clear is how to start: a free trial ("Essai gratuit") with no credit card ("Sans carte bancaire"). The PME FAQ answers the question "Est-ce que je peux commencer gratuitement ?" (can I start for free?) with yes, you can start with a trial and change plans later as your needs grow. The resources menu also links a page on free email marketing software, a comparison page and a "best email software" guide.

Support is by email through a contact form and by telephone from 8:00 to 17:00, with two phone numbers printed in the footer of every page.

Use cases for small businesses

The PME page is the most detailed part of the site and shows how the company expects the product to be used. It lists five reasons a small business picks email software over sending from its own mailbox: saving time with ready templates and fast editing, reaching the right audience with segmentation, tags and clean lists, automating the essentials (welcome, follow-up, birthday, scenarios), knowing what works through real-time statistics, and protecting its reputation with unsubscribe handling and deliverability.

It then describes five use cases:

• Promotions and limited offers, with a clear message, CTA buttons and a visible deadline from the Countdown Timer.
• New products or services, with a clean design that reads well on mobile.
• Reactivating inactive customers, using simple segmentation to reach people who have not bought in a while.
• Customer onboarding, through a series of welcome emails.
• Loyalty, with automatic birthday emails or messages after an action.

A business without a designer is told to start from ready-to-use templates and adapt the text, colors and buttons.

A seven-day start plan

The PME page closes with a plan for getting started in seven days, which gives a good picture of the working steps. Day 1: prepare the database, importing and sorting contacts and setting up double opt-in if needed. Day 2: choose a template and adapt it to your brand. Day 3: build the first campaign in the editor, one goal per email. Day 4: add clear CTAs and, where useful, a countdown. Day 5: segment into at least 2 segments and send an adapted version to each. Day 6: launch a welcome sequence for new contacts with an autoresponder. Day 7: analyze the statistics and optimize the subject, content, CTA and segment.

Who it suits

LogicielEmailing.com fits a French-speaking small business, association, agency, shop or tourism operator that wants a straightforward campaign tool in French, with templates to start from, automations for welcome and birthday mail, segmentation, and sending from infrastructure in Switzerland. The free trial without a card makes it easy to test before committing.

It is less suited to a team that works outside French, since the site and its guidance are in French. A buyer who needs specific integrations or budgets by exact plan price should go to the pricing page and the feature pages before choosing.