Locaweb

Locaweb Email Marketing is the campaign tool of Locaweb, a Brazilian hosting and internet services company based in São Paulo. The product page pitches it, in Portuguese, as a way to "Impulsione engajamento e vendas com Email Marketing" (drive engagement and sales with email marketing), and invites customers to create automatic campaigns, build customer loyalty and grow their business. It is sold alongside the rest of Locaweb's catalog: site hosting, professional email, domain registration, an AI site builder, VPS and cloud servers, and a separate transactional email API. Everything on the site is in Portuguese and priced in reais, and the company's own description of itself is "uma das empresas de tecnologia mais reconhecidas do Brasil" (one of the most recognized technology companies in Brazil).

What a sender gets

Every plan carries nearly the same feature list, printed under each price on the product page. Read together, the items describe a straightforward newsletter and campaign tool.

Contacts and data. Contact classification lets a sender sort the list into groups. Customizable fields hold extra data about each contact beyond the address, so a message can be personalized with it. A commemorative dates feature supports mailings built around dates on the calendar.

Building the email. The builder comes with ready-made templates ("Criador com modelos prontos"), and a brand identity feature keeps campaigns in the company's own look. Before a campaign goes out, a sender can preview it and send a test.

Sending. Sends can be scheduled for a chosen time. Automatic resend ("Reenvio automático") is included in every plan. Behavioral segmentation ("Segmentação (comportamento)") lets a sender target subscribers by how they have acted, which is how the page's promise of automatic campaigns and loyalty building works in practice.

Reporting. Campaign reports are listed in every plan.

Growing the list. An opt-in form for collecting subscribers is included from the Email Marketing 15 plan upward; it is not in the entry Start plan's list. Locaweb also sells a separate lead capture product, described as converting site visitors into potential customers.

Transactional mail. Order and account email is a separate product. The product menu lists an API for transactional emails with the line "Use o SMTP e envie e-mails transacionais com velocidade" (use SMTP and send transactional emails quickly). The site footer also links a Developer Network and a Postmaster page.

Plans and prices

The product page lists eight plans, each defined by a monthly send allowance. All the prices below are the page's discounted monthly rates, which apply on the annual plan, with the list price and discount the page prints beside them and the yearly total it gives.

• Email Marketing Start, marked "Oferta especial": R$ 29,90 with 70% off, so R$ 8,90 a month, R$ 106,80 for the year. 5 mil (5,000) sends a month and up to 1.000 (1,000) contacts.
• Email Marketing 15: R$ 65,00 with 10% off, R$ 58,50 a month, R$ 702,00 a year. 15 mil (15,000) sends a month, unlimited contacts.
• Email Marketing 30: R$ 110,00 with 40% off, R$ 66,00 a month, R$ 792,00 a year. 30 mil (30,000) sends, unlimited contacts.
• Email Marketing 50: R$ 175,00 with 40% off, R$ 105,00 a month, R$ 1.260,00 a year. 50 mil (50,000) sends, unlimited contacts.
• Email Marketing 100: R$ 300,00 with 40% off, R$ 180,00 a month, R$ 2.160,00 a year. 100 mil (100,000) sends, unlimited contacts.
• Email Marketing 250: R$ 600,00 with 40% off, R$ 360,00 a month, R$ 4.320,00 a year. 250 mil (250,000) sends, unlimited contacts.
• Email Marketing 500: R$ 900,00 with 10% off, R$ 810,00 a month, R$ 9.720,00 a year. 500 mil (500,000) sends, unlimited contacts.
• Email Marketing 1000: R$ 1.600,00 with 10% off, R$ 1.440,00 a month, R$ 17.280,00 a year. 1 milhão (1 million) sends a month, unlimited contacts.

The headline on the page reads "A partir de R$ 8,90" (from R$ 8,90) with "até 70% OFF" (up to 70% off). For volumes beyond these plans, the page says to contact the sales team for high-volume demands and personalized plans.

The plan structure is simple to budget against: the number in each plan's name is its monthly send allowance in thousands, and from the second plan up the contact count is unlimited. Only the Start plan caps contacts, at 1,000, which with 5,000 sends a month covers a small list mailed a few times a month.

Every plan also includes a free domain on the annual plan. The footnote says it is valid for 1 year on annual billing, for .BR or .STORE extensions. For a small business without a domain yet, that means the address it sends from can come in the same purchase.

Support and the company behind it

Support is one of the points Locaweb leans on hardest. The site promises "suporte 24 horas com pessoas de verdade" (24-hour support with real people), and the home page adds that the specialist team answers 24/7, "sempre em português" (always in Portuguese). Technical support runs 24 hours a day, 7 days a week, by WhatsApp, chat and phone, with separate São Paulo and national numbers. Billing and the sales team work Monday to Friday from 8h to 18h, and plans can be bought by WhatsApp, chat or phone as well as online.

The home page describes the company's track record with the line "+ de 25 anos no mercado digital brasileiro", about its time in the Brazilian digital market, and gives its scale as more than 500 mil (500,000) hosted sites and more than 3,4 milhões (3.4 million) email boxes. It says the company has more than 150 specialists serving customers and has been named champion five times in the host category of the Reclame AQUI award, a Brazilian consumer reputation prize. The legal footer names the company as Locaweb Serviços de Internet S/A with an address in São Paulo, and one customer testimonial on the home page traces the company to 1997, in the garage of co-founders Gilberto Mautner and Claudio Gora.

How it fits with the rest of Locaweb

Email marketing sits in the Productivity and Marketing section of the product menu, beside professional email, Google Workspace, the transactional email API and lead capture. A business that already hosts its site or mailboxes at Locaweb can add campaigns under the same account, customer area and support team, and the free domain on annual email marketing plans suits a company starting from nothing. The home page FAQ also covers whether services are billed in reais or dollars, whether there is a money-back guarantee and where the data centers are.

Who it suits

Locaweb Email Marketing fits a Brazilian small or medium business that wants a Portuguese-language campaign tool, prices in reais and a support line that answers around the clock in Portuguese. The Start plan at R$ 8,90 a month on the annual plan is a low-cost way to begin with a list of up to 1,000 contacts, and the move to Email Marketing 15 removes the contact cap and adds the opt-in form. The send-based plans that follow make cost predictable for a growing list, up to 1 million sends a month and custom plans beyond. Businesses already using Locaweb hosting or email gain the most, since everything sits with one provider.

It is a less natural fit for a team that works outside Portuguese or needs a large integration ecosystem, since the product page describes a focused campaign tool rather than a broad automation suite. Buyers should also note that the displayed monthly prices are the discounted annual-plan rates.