LianaTech

What LianaTech offers

Liana Technologies, which runs lianatech.com, is a Finnish provider of marketing and communications software. Its email product is LianaMailer, a newsletter and email marketing tool, and it sits in a suite with LianaAutomation for multichannel marketing automation, LianaPress for press release distribution, LianaMonitor for media monitoring, social media management and GrowthStack, a plugin for WordPress sites. The English homepage calls Liana "the Technology Stack for Marketing and PR Teams", with all tools integrated with each other and reached through one sign-on. The Finnish homepage goes further and says "Olemme Suomen suurin markkinointi- ja viestintäteknologian toimittaja" (we are Finland's largest supplier of marketing and communications technology), and it describes the company as having 20 years of experience.

LianaMailer is built for companies, associations and public bodies that send newsletters and campaigns to customers, members and other stakeholders. The Finnish newsletter page says it suits email marketing for both B2B and B2C companies as well as organizations and government bodies, and that a test by Tivi picked it as the top Finnish email marketing software. Product development and testing take place at the company's headquarters in Oulu.

Building a newsletter

LianaMailer's editor is drag and drop: you pull image and text sections into place and arrange them, and you can add images straight from your desktop without uploading them to a separate library first. You can start from a ready-made template in the company's gallery and adapt it, or order a custom template from Liana that follows your brand. The Hong Kong page puts it as "We will build a unique template aligned with your brand. Or effortlessly customize one from our vast gallery."

Newsletters can carry more than text and pictures. The Finnish page lists polls and surveys (with the option of sharing results in the next issue), video embedded from YouTube, Vimeo or other services, and RSS feeds, where you pick articles from your site's feed by hand or have the newest ones pulled into the email automatically. Personalization works per reader, for example by adding content sections targeted on where the recipient lives. The B2C page adds that you can create personalized versions of a newsletter from recipient attributes, segment subscribers by properties such as location or purchase history, and use A/B testing to find the subject line and content that work best.

List management covers separate mailing lists for groups such as loyal customers and resellers, stored subscriber data for targeting, and subscriptions and unsubscribes that update automatically without manual work. Reports show open and click rates and unsubscribes and can be shared with colleagues. The Hong Kong page lists open rates, click-through rates, bounce rates, unsubscribe rates and conversion tracking "(if integrated)", with visual dashboards and exportable detail.

SMS, automation and AI

The Hong Kong page says you can "manage both email and SMS marketing from a single, easy-to-use platform", and the Finnish email section lists SMS marketing, transactional messages, surveys and internal newsletters among LianaMailer's uses. For multi-step journeys, LianaAutomation is the company's platform for multichannel automations; the English homepage's buyer journey chart names drip campaigns, shopping cart reminders, welcome messages and thank-you messages among the tactics its tools cover. A customer quoted on the Hong Kong page says the company was "really happy with LianaAutomation in automating transactional processes."

Liana AI is the company's assistant for everyday marketing and communications tasks, "from brainstorming to visual content production." The Finnish pages say it is free for all customers ("LianaAI on maksuton kaikille asiakkaillemme") and works across Liana's tools, remembering chat history. The English homepage adds that "the prompts you give to Liana AI are not used to train public AI models" and that you have the right to commercial use of what it produces. On the Hong Kong page the AI writes subject lines and email copy with the built-in assistant.

Deliverability, integrations and data

On deliverability, the Hong Kong FAQ says LianaMailer supports SPF, DKIM and DMARC authentication, monitors feedback loops, and provides list hygiene tools such as double opt-in and bounce processing, with a dedicated Customer Success Manager advising each customer. The Finnish Pro plan lists DKIM and SPF among its features. For integrations the Hong Kong page offers an open REST API to connect "your CRM, ecommerce platform, or custom system", and the Finnish plans list integration add-ons (Business) and the REST API (Enterprise).

On data protection, the Finnish page says LianaMailer's features follow the requirements of the GDPR: you can collect, store and process personal data properly, manage consents, verify subscribers with double opt-in and set your own sending criteria. The Finnish homepage says the customer owns its data and that third parties cannot access data collected through Liana's tools, and a news item announces that Liana received ISO 27001 certification for information security.

Plans and prices

The Finnish newsletter page publishes 3 LianaMailer plans, priced per month on monthly billing, plus VAT:

• Pro, from 74 € a month: for companies starting out with newsletters, with a selection of ready-made templates, personalized messages, detailed reporting, and DKIM and SPF
• Business, from 115 € a month, marked most popular: custom templates, dynamic lists, multilingual message templates and subscription forms, A/B testing and integration add-ons
• Enterprise, from 209 € a month: custom templates, single sign-on, subscription management from one page, an approval process and the REST API

The page adds "-10 % alennus vuositilauksesta" (a 10% discount on an annual subscription), paid in advance and applying only to the monthly fee.

Onboarding is sold separately. Onboarding Pro, from 490 € plus VAT, includes online training, one standard message template and a subscribe and unsubscribe page for your site. Onboarding Business, from 1150 € plus VAT, swaps in one custom template built to your visual guidelines (design at extra cost). Onboarding Enterprise, from 1800 € plus VAT, adds a second online training on advanced use.

Scale and support

The Hong Kong page reports "1B+ Emails Delivered", a "90 Average NPS Score" and "3.7 Years Avg. Retention", and says Liana has been trusted by "3,500+ global brands since 2005". The Finnish newsletter page gives LianaMailer-specific figures: 1500 LianaMailer customers, an NPS of 72, a customer rating of 4,5/5 for support and 4,6/5 on Capterra. The site runs in English, German, French, Swedish and Finnish, and the Finnish page promises friendly service in your own language, onboarding and technical support.

Who it suits

LianaMailer suits Finnish and international companies, associations, municipalities and public bodies that want a newsletter tool with published prices, GDPR features, local support and optional training, and that may later add automation, SMS, press releases or media monitoring from the same vendor. Smaller senders can start on Pro; teams that need A/B tests, multilingual templates and integrations will want Business, and organizations with single sign-on or approval workflows will look at Enterprise.