inwise

inwise is a multichannel customer communication platform from Petah Tikva that sends email campaigns, SMS and WhatsApp messages, builds landing pages, forms and popups, and runs automated customer journeys. Its home page headline calls it "המערכת שארגונים סומכים עליה כדי לדבר עם הלקוחות שלהם" (the system organizations trust to talk to their customers), built on infrastructure it describes as robust, secure and smart, and it adds a personal note: "אנחנו מכירים כל לקוח באופן אישי" (we know every customer personally). Three badges sit under the headline: ISO 27001, servers in Israel ("שרתים בישראל") and regulatory compliance. The customer quotes on the site come mostly from universities, colleges, nonprofits and cultural institutions, which gives a good picture of who uses it.

Email campaigns

The email page describes inwise as an advanced email system with which any business, company or organization can easily create, design and send attractive, personal emails adapted to mobile phones, tablets and computers. A gallery of designed newsletter and campaign templates is meant to look good on all three screen sizes.

The same page makes deliverability its main promise. Under the heading "דיוור אלקטרוני בראש שקט" (email with peace of mind), it says the central job of a mailing system is to make sure your mail arrives, and it lists what inwise handles for you: deliverability of 99.9% ("עבירות (Deliverability) של 99.9%"), automatic addition of an unsubscribe mechanism, compliance with the anti-spam law, and handling of invalid addresses. A separate anti-spam policy page sits in the footer.

After a send, you can follow contacts' actions in real time: how many and which people opened the mailing and which links they clicked, with statistical analysis of the results. The data is shown in a performance funnel that the site calls simple to understand, and you can also get a detailed record of each individual action.

Other email capabilities appear in the product menu: sending attachments to mailing lists, and transactional email and SMS for operational messages, described as sending updates, documents and personal attachments directly from the organization's own systems.

SMS, WhatsApp and other channels

Email is one channel of several. SMS is offered for marketing and operational messages that the site describes as fast, personal and scheduled, sent both within the country and abroad. The WhatsApp Business module is for managing campaigns, messages and conversations on WhatsApp securely and at enterprise scale. The menu also lists voice messages by text-to-speech, conversations, internal organizational communication and a chatbot marked as beta.

Journeys, automation and lead capture

The automation module builds personal, multichannel customer journeys that run automatically based on customer behavior. The home page illustrates a journey with triggers such as a contact signing up, an API call or an incoming WhatsApp message, followed by steps like a WhatsApp welcome message, a quick start guide by email and a monthly financial report by email. The same graphic shows "בינת AI" (AI intelligence) choosing an optimal send time, and the product menu lists the whole suite under the name "AI Marketing Cloud".

For growing a list, inwise offers landing pages, signup forms on your site and conversion popups. The home page lays out the path as four steps: grow the digital database with signup forms, build a personal customer journey to connect people to your brand, convert visitors into customers with email and landing pages, and keep in touch to retain customers. A blog post title mentions conditional fields in forms, used for satisfaction surveys.

Integrations, API and deployment

The site describes a RESTful API for connecting inwise to other software and systems, with a developer zone for details, and says the platform connects easily to web systems, applications and databases. The integrations named in the footer are Zapier, Salesforce and Magento, and there is an e-commerce section. Salesforce comes up repeatedly in customer quotes: one IT manager praises the SMS system's interface inside Salesforce, including message status and automations triggered by events, and another describes a full connection to Salesforce for both managing contacts and sending campaigns.

Deployment is a choice. According to the site, inwise can be used as a cloud service (Software as a Service) or installed on your own servers (On Premise), which matters for organizations whose policies keep customer data inside their own network.

What customers say

The testimonials are specific. A customer since 2011 describes itself as a global company that needs multilingual campaigns in Hebrew, Russian, French, English and Italian. A company that sends newsletters by email and SMS to tens of thousands of customers says design work is easy and support answers every fault quickly and patiently. A nonprofit that has worked with inwise for more than five years praises the service and the ease of creating newsletters. An academic center says the development team is open to custom adjustments. Other quotes come from the Hebrew University of Jerusalem, Bar-Ilan University and the Beit Avi Chai cultural center. The Beit Avi Chai head of marketing describes a large cultural institution in Jerusalem running complex marketing strategies, and says inwise gives it a stable and reliable platform for managing and controlling all of its different marketing activities. The Hebrew University quote credits the professional and efficient contact with the support team, together with the platform's advanced features, for better results in its marketing work.

Pricing, trial and support

The site has a pricing page and offers a free trial account ("חשבון ניסיון חינם") and demo bookings. Support includes a knowledge center, videos, guides, FAQ and an easy-start section. The office is at Imber 14, Petah Tikva, with phone 03-5627070, open Sunday to Thursday from 9:00 to 18:00, with shorter hours on holiday eves. The footer copyright runs from 2000 to 2022 for inwise LTD.

Who it suits

inwise fits organizations that talk to large audiences across several channels and care about where their data sits: universities, colleges, nonprofits, cultural institutions and financial organizations, judging by the site's own quotes and blog. Teams on Salesforce get a connection their customers describe in detail. Organizations with strict IT policies can install the system on their own servers, and those that need servers in Israel and ISO 27001 find both stated on the home page. Smaller businesses can start from the free trial account and the template gallery.