IGSendMail

IGSendMail is an email marketing platform that prices by the number of emails you send rather than the number of contacts you store. Its home page describes it as "a US-based, veteran-owned email marketing platform founded in 2020", and it covers campaigns, automation, built-in email verification and an API. The pitch is aimed at growing businesses whose lists keep getting bigger while their sending does not: in the site's words, "Per-contact tools charge you more every month for storing subscribers, including the ones you never email. We meter sends." The company is also clear about what it is not. Its FAQ list says IGSendMail "is for marketing email, not transactional email such as password resets", so this is a newsletter and campaign tool, not an application mail service.

Building and sending a campaign

The site lays out the workflow in three steps. First you build the campaign: pick a responsive template or start from a blank canvas, personalize it with any subscriber field, add your segment and preview it on every screen size. The builder ships with 65+ responsive templates, a drag-and-drop editor and a visual automation builder, according to the home page.

Second, you send. You can schedule the campaign or send it immediately, and because paid plans carry no contact ceiling, the site says your welcome email goes to everyone who signed up, "not everyone you could afford to keep." Getting started is meant to be quick: the home page promises you can import a list in minutes and start free without a credit card.

Third, the platform handles the authentication side. The site says your domain is authenticated with SPF, DKIM and DMARC from one screen, that you can use custom sending and tracking domains, and that bounces and complaints are handled automatically so your reputation stays clean.

Automation

Automation is drawn as a flow. The home page lists welcome series, drips and win-backs as the typical uses, with triggers on signup, tags, dates and behavior, branching on opens and clicks, and reporting for each step of a flow. That covers the usual newsletter and nurture sequences: a welcome run for new subscribers, a date-based message, a follow-up that splits depending on whether someone opened or clicked the previous email.

The company's blog shows how it expects product teams to feed those flows. A post on email marketing for SaaS companies, written by Erin Moore, who signs as founder of IGSendMail, recommends sending product events to your email platform through its API or a webhook, storing them on the subscriber record and building automations that fire on those fields. It then says IGSendMail's MCP server and API both accept custom fields and tags for exactly this, so a usage event in your app can update a subscriber and start a flow without a separate integration layer.

Verification and deliverability

Email verification is built into the product rather than sold as an add-on. The site says every plan includes verification credits, that the checker flags invalid, disposable and risky addresses, and that you can run it on import or on demand. The heading sums up the intent: "Clean lists before you send, not after the bounces."

Deliverability rests on the pieces already mentioned: SPF, DKIM and DMARC set up in one screen, custom sending and tracking domains, and automatic handling of bounces and complaints. The company's blog post on SMTP relay services describes an IGSendMail SMTP relay that configures SPF, DKIM and DMARC automatically, sends from your own domain and includes deliverability reporting. Read that alongside the home page line about marketing email only: the relay is a way to send marketing mail from your own setup, and the company itself points password resets and receipts elsewhere.

API, MCP server and developer access

The home page says a REST API and webhooks are included on paid plans. The site's product menu also lists an MCP server, and the SaaS post confirms that both the MCP server and the API accept custom fields and tags. For a developer, that means subscribers and their attributes can be kept in sync from your own application, and automations can start from events you push in.

Plans and pricing

IGSendMail publishes its prices on the home page, stated plainly in a numbered list of facts:

• The free plan includes up to 2,500 contacts and 3,000 emails a month.
• Paid plans are Starter at $19/month (50,000 sends), Pro at $49/month (200,000 sends) and Business at $99/month (500,000 sends).
• Every paid plan includes unlimited contacts. Pricing is based on monthly sends, and unsubscribed contacts are never billed.
• Annual billing saves about 20%: Starter is $180 a year.
• White-label reseller plans for agencies start at $199/month.

Sends roll into a monthly allowance, and if you run over, the site says extra sends cost from $5 per 10,000 "and they carry over." There are no contracts: you cancel from your account any time and are not billed again. The footer also links to a nonprofit discount and a veteran-owned discount.

The model suits a list that is large relative to how often you mail it. A store that keeps a big archive of past customers pays nothing extra for storing them. A sender who mails a large list several times a week will move up to Pro or Business quickly, since the allowance, not the list, sets the bill.

Compliance

The home page says GDPR, CAN-SPAM and CASL tooling is built in, naming double opt-in, consent management and one-click unsubscribe. The footer carries a "GDPR Compliant" badge and links to a GDPR compliance page.

Switching and support

The site says switching is self-serve: step-by-step migration guides cover contacts, unsubscribes, templates and automations, and support answers migration questions by email. The SMTP relay post adds "free 24-hour migration if you are switching from another provider." On support, the home page's line is short: "Support goes to the team that builds the product, not a ticket queue."

Who it suits

IGSendMail fits a small or growing business that sends newsletters and campaigns to a list that keeps growing, especially one that stores many contacts it does not mail every month. The free plan's 2,500 contacts and 3,000 emails let a new sender start without a card, and the $19 Starter plan removes the contact cap entirely. Creators, stores, nonprofits and early SaaS teams who want welcome series, drips and win-backs drawn as flows, plus verification and domain authentication handled in the product, will find what they need. Agencies have a separate white-label reseller track. The main caveat is the one the company states itself: it is a marketing email platform, so an application that also needs password resets and receipts should plan a separate service for that mail.