eTarget

What eTarget is

eTarget is French emailing and SMS software ("Logiciel d'emailing et SMS") for businesses, associations and shops that send newsletters, automated campaigns and transactional messages. Its footer line sums up the pitch: "Logiciel du mail en France. Depuis 2004 vos données restent hébergées en France," meaning mail software from France, with customer data hosted in France since 2004. The homepage adds "Nous envoyons des campagnes depuis vingt ans" (we have been sending campaigns for twenty years) and backs it with three figures: 20 years in business, 50,000 users and a 10/10 score on mail-tester.com. The site and interface are in French.

The product covers email campaigns, "Intuitive Sending" (send-time optimization), forms, landing pages, marketing automation and transactional email, plus SMS alongside email.

What a sender gets

Getting contacts in. The homepage describes a three-step flow. First, import contacts "Depuis un fichier (Excel, CSV...), votre CRM, boutique, formulaire" (from a file, your CRM, your shop or a form). Lists can be built from Excel, CSV or TXT files, synced directly with a CRM or online store, or created by reusing the readers and clickers of a past send.

Connectors. eTarget's connectors are a real strength. The homepage shows 32 of them, including WordPress, PrestaShop, WooCommerce, Shopify, HubSpot, Salesforce, Sellsy, Axonaut, Odoo, Excel Online, Google Sheets, Outlook Online, Magento, Wix, Pipedrive, Zoho, Dolibarr, HelloAsso, Mautic, Typeform, Google Forms, Airtable, SharePoint, Zimbra, Nextcloud Contact, Nextcloud Office, SPIP, MailPoet, Newsletter, WPForms and Gravity Forms. You authorize the connection in a few clicks and contacts are imported instantly, with the option to rerun the sync at any time; the site promises "Une connexion sécurisée (OAuth), des listes toujours à jour et une conformité RGPD garantie" (a secure OAuth connection, always up-to-date lists and guaranteed GDPR compliance). The FAQ says that once connected, lists stay current "sans exports CSV répétés" (without repeated CSV exports).

The editor. Step two is creating the newsletter: "Partez de zéro, d'un template, de Canva ou de l'IA" (start from scratch, a template, Canva or AI). The editor assembles messages from blocks (text, image, button, divider, columns) and lets you adjust colors and spacing to your brand. A template library covers quick starts, and templates are fully editable in the HTML editor. Before sending you get a desktop and mobile preview and can send yourself a test.

Canva. For teams that design in Canva, "eTarget est 100% connecté avec Canva": from inside eTarget you connect to Canva, pick your design, then import and sync it in 30 seconds.

Quality check and routing. Step three is sending or scheduling, and "Avant d'envoyer, eTarget valide la qualité de votre campagne pour une délivrabilité optimale" (before sending, eTarget checks the quality of your campaign so it is delivered as well as possible). Mail is routed through eTarget's own fleet of SMTP servers with DKIM and SPF signatures, and each message is TLS-encrypted in transit.

Intuitive Sending. You can schedule a send within a time window of your choice, and the application analyzes how each recipient reads your emails to pick the most opportune moment, so each email goes out when its recipient is most likely to read it.

Segmentation and list hygiene. A behavioral filter lets you segment contacts by whether they clicked or read your past messages. An unsubscribe link managed by eTarget can be inserted automatically; unsubscribers go into your blacklist in real time. Hard bounces are captured as campaigns go out and excluded from future sends to protect your sender reputation, and both lists can be consulted at any time.

Forms, landing pages and automation. Forms take text fields, dropdowns or checkboxes "en un clic" and can be used inside eTarget or on your own website. Landing pages are part of the feature set. Marketing automation, branded "Real Automation," lets you run "de véritables scénarios de marketing digital que vous aurez conçus à l'avance et automatisés" (real digital marketing scenarios designed in advance and automated). Transactional email is a separate product area, and the company's guide to transactional email covers order confirmations, password resets and shipping notices.

Reporting. After a send you track "les résultats essentiels pour comprendre ce qui fonctionne" (the essential results to understand what works) and improve the next campaign.

Multiple users. You can create as many user accounts as you like for free, and eTarget calls its multi-user management "la plus aboutie du marché" (the most complete on the market), with each user's rights set individually.

Pricing

The homepage headline offer is 10,000 emails a month for 8.25 € a month, with the footnote "Première commande pour un engagement annuel" (first order, for an annual commitment). The free version, per the FAQ, includes 6,000 emails a month with a limit of 200 emails a day, access to the essential features, unlimited contacts and 1 user. Signup is "sans carte bancaire · sans engagement" (no card, no commitment).

On commitment, the FAQ says you choose freely between monthly and annual billing, and the monthly plan can be canceled from the customer area up to 3 days before its anniversary date. SMS costs 0.06 € excluding tax per message, with a minimum of 100 SMS, no dedicated subscription and no expiry date on purchased credit. A separate page covers large accounts ("Grands comptes").

Compliance and support

The FAQ says eTarget centralizes GDPR essentials: automatic unsubscribe, real-time blacklists and legal notices built into messages. The site explains its approach to the CNIL recommendation on tracking pixels, and the footer links to technical data, a GDPR page, data confidentiality, an anti-spam policy and a complaints desk. Data stays hosted in France.

Support is by phone at 05 56 44 37 78, Monday to Friday from 9:30 to 18:30, or by written message. Resources include instructional videos, technical and commercial FAQs, an email marketing guide and articles.

Who it suits

eTarget suits French-speaking small businesses, associations, online shops and agencies that want French hosting, a generous free tier and low entry pricing. Its connectors make it easy for a PrestaShop, WooCommerce or Shopify store, a HelloAsso association or a Dolibarr or Odoo user to keep lists synced without exports, and Canva users can bring designs straight in. Teams with several people sending get unlimited users with per-user rights, and anyone who wants SMS without a subscription can buy credits as needed.