Elastic Email

Elastic Email is an email platform with two sending products under one account: Email Marketing, for building audiences and sending newsletters, campaigns and automated flows, and Email API, for developers who send transactional mail from their own software through a REST API or SMTP relay. The company, Elastic Email Inc., says "tens of thousands of companies around the world" already send their email with it. A third product, Inbox, adds team chat, live chat and a help desk, and the home page pitches the whole set as one platform for a growing business's communication. This entry covers the email side.

Anyone can start on a free account: the sign-up box promises "100 emails/day free", instant setup and no credit card. The home page then says "Try for free, then upgrade starting at $29". Email Marketing, Email API and Inbox each have their own pricing page.

Email Marketing

Campaigns and newsletters. The marketing product covers collecting subscribers and managing audiences, designing newsletters and campaigns, creating automated email flows, and running paid newsletters. The home page describes campaigns that drive clicks, sales and engagement "without needing a big team or budget", and newsletters that are personalized to inform and convert.

The editor and AI Template Designer. Elastic Email's Email Designer comes with an email template library and an AI Template Designer, which the home page describes this way: "you instantly transform a simple concept into a visually compelling email that speaks your brand's language". You can also build a template yourself and use AI only to tweak it. The company says each template is built with performance in mind, and it publishes a separate set of AI email templates.

Automations. Email Automations let you set up automated flows that send on their own once they are running. The product menu lists automations beside campaigns as a core part of the marketing product.

Growing the list. Customizable signup forms connect to your campaigns to capture leads. Landing Pages let you launch a simple website in minutes to test ideas, sell products or present your brand, and Link in Bio turns one link into a page for your content. Contact list management sits under the "growing your audience" section of the product.

Monetization. Paid Newsletters let creators charge for their content, and Checkouts appear among the build tools. The home page pitches this as a way to "Boost your income with Paid Newsletters".

Managing the account. Email Verification, Email Logs, Subaccounts and Users sit in the management menu for both products, so a business can check addresses, see what was sent, split sending into subaccounts for different brands or clients, and give colleagues their own logins.

Email API

The API product is for sending from an application or website. Its menu lists the SMTP Service, the Email API, webhooks, inbound email routing, email templates, suppressions, email logs, subaccounts and users. The home page describes the SMTP as a relay "built for businesses that are ready to grow fast and send with confidence", and the API as developer-friendly with full control over sending and scale. Transactional emails have their own section.

For developers the site publishes REST API documentation (plus the legacy Web API docs), API libraries for Angular, Axios, Bash, C#, Go, Java, JavaScript, Perl, PHP, Python, Ruby and Rust, and an MCP Server with documentation that promises to turn your favorite AI tool into a personal email agent. A section on AI app builders names Lovable, Bolt, v0 and Replit, and an Agents section covers connecting AI agents through Elastic Email's tools or no-code platforms.

Integrations

The integrations page features three connections: an Elastic Email add-on for Cloudways accounts, the WordPress Sender plugin for creating and sending email and seeing campaign statistics from WordPress, and Zapier for connecting to other services. The home page adds HubSpot, ClickUp, PayPal, WooCommerce, Integromat, Mautic and Shopify. The individual pages explain how several of these work:

• HubSpot: a contact added in Elastic Email is created in HubSpot with the same information, and a HubSpot workflow can send every new HubSpot contact an email through Elastic Email.
• ClickUp: you get email notifications through Elastic Email for new ClickUp tasks, and a second integration creates a ClickUp task when a contact is added to Elastic Email.
• PayPal: payments made through PayPal trigger automatic emails through Elastic Email with the transaction information.
• Mautic: a plugin lets Mautic users send through Elastic Email's servers by entering an API key in Mautic's email settings.

The integrations directory is sorted into categories including analytics, CMS, contact management, eCommerce, email templates, Google, notification management, project management, sending emails, signup forms and workflow automation. If an integration is missing, the partner program invites developers to help build it.

Support, security and data

The home page says customers can email the team or reach it by chat, and it lists "High availability with 24/7 services" and "Lightning quick response times". Resources include a getting-started guide, a help center, video tutorials, a blog and case studies, along with a public status page. On security, the site says the platform is designed to help customers meet legal requirements, citing encryption, strict internal processes for personal information, transparent privacy practices and responsible AI development, and it offers a downloadable Security Handbook. There is also a referral program. The one customer voice on the home page belongs to Poptin, whose co-founder praises the pricing as affordable and scalable, calls the API documented and easy to use, and says the editor works well; the full story is published as a case study.

Who it suits

Elastic Email suits small and growing businesses that want one account for marketing email and application email: a store that sends newsletters and also needs a reliable SMTP relay for order mail, a SaaS team that wants an API with libraries in its language, or a creator who wants to charge for a newsletter without adding another tool. The free 100 emails a day is enough to test the editor, forms and API before paying, and the $29 entry price is published. Agencies and multi-brand businesses can separate sending with subaccounts. Developers building with AI tools get an MCP Server and guides for AI app builders. Teams that only want a plain newsletter tool may find the broader product set, including chat and help desk, more than they need.