Dinamize

Dinamize is a Brazilian marketing automation platform that brings email marketing, WhatsApp, SMS, pop-ups, landing pages, a sales CRM and reporting into one account. It sends campaigns and newsletters, automated flows such as welcome series, abandoned cart recovery and repurchase campaigns, and multichannel journeys that mix email, WhatsApp and SMS. The company describes itself as a CRM, marketing automation, WhatsApp, email and SMS platform "com 25 anos de mercado e presença em todos os estados do Brasil" (with 25 years in the market and a presence in every Brazilian state), says it serves more than 12,000 brands, and its ecommerce page calls it "A plataforma de e-mail marketing mais antiga do Brasil" (the oldest email marketing platform in Brazil). The site and support are in Portuguese.

What a sender gets

Email campaigns are built in a drag-and-drop editor that the site calls intuitive and fully customizable, with email marketing templates, content rules and A/B testing. An AI copy generator writes email text meant to lift open and click rates, and the entry plan lists an AI subject line generator. Dinamize runs its own sending engine ("Motor de envio próprio"), and reports include an email heat map and consolidated reports.

Automation is the core of the product. Flows are built visually, with ready-made templates, and the homepage says automated flows can now be optimized with artificial intelligence. The ecommerce page lists the flows it recommends: a welcome sequence for new subscribers; abandoned cart recovery through personalized email and SMS, which it says can recover up to 15% of abandoned carts; win-back offers for customers who have not bought in 60, 90 or 120 days; product recommendations right after a purchase to raise the average order; birthday messages with an exclusive coupon; and browse abandonment, which re-targets a visitor with the product they were looking at. Email, WhatsApp and SMS can be combined in the same flow, so each step can use the channel that suits it.

Segmentation works on behavior, interests, purchase history, engagement, registration data and other information in your base, and there are ready-made segmentation models. An RFM matrix picks out top customers by recency, frequency and monetary value, dynamic segments can draw on RFM, behavior and store data, and an event history records each customer's interactions. The platform also analyzes the pages contacts visit on your site and scores contact "temperature".

For list growth there are forms, landing pages, a pop-up generator and a WhatsApp button for your site, and existing forms on your site or social channels can be connected to the platform. WhatsApp messaging runs through WhatsApp Business via Meta's API, and SMS covers quick promotional or relationship messages. The ecommerce page also mentions push as a channel in the same journey.

Reporting covers campaigns, automations, sends, engagement and results, with a real-time conversion report and reports that can be sent to you automatically. The ecommerce page's main pitch here is "Receita Influenciada" (influenced revenue): a measure of everything an email, WhatsApp or SMS message touched before a sale, even when it was not the last click, which the company contrasts with last-click attribution in Google Analytics.

Integrations and API

The platform page says Dinamize has more than 90 integrations, and it connects to ecommerce platforms, CMS and CRM systems, plus API and webhook connections that sync contacts, orders, products and purchase-journey events. Dinamize's integration team handles setup, and the FAQ says setup time depends on the platform, the type of integration and the complexity of the store. A partner program counts more than a thousand registered agencies, and the site pitches the platform to marketing agencies managing several clients in one place.

Plans and prices

The plans page prices Dinamize by contact count, in reais per month, with a selector for 5,000, 10,000, 15,000, 25,000 and 50,000 contacts and a custom option above 50,000. At 5,000 contacts the three plans are:

• E-mail Marketing: R$ 350, with a send limit of 5 times per contact. Includes contact import, the drag-and-drop editor, basic automations, lead segmentation and the AI subject line generator.
• Pro, marked as recommended: R$ 635, unlimited sends. Adds ecommerce store integrations, pop-ups, products of interest, abandoned cart recovery and support by phone, email and chat.
• Advanced: R$ 892, unlimited sends. Adds 1,000 SMS sends, strategic account service, advanced automations, up to 10 sending domains and API integration.

The plans page also lists form capture, landing pages, the WhatsApp button, contact temperature and visited-page analysis under Pro, and setup implementation, store integration, user creation, creation of essential flows and results analysis under Advanced.

A free test account runs for 14 days with all features available and no credit card required. After the trial you choose a plan that fits the size of your business.

Data, compliance and anti-spam

The ecommerce page says Dinamize runs on "Infraestrutura enterprise na AWS com total conformidade com a LGPD" (enterprise infrastructure on AWS in full compliance with LGPD, Brazil's data protection law), and the FAQ says the platform supports operations that need to align with LGPD. The anti-spam policy states that Dinamize is a signatory of CAPEM, the Brazilian self-regulation code for email marketing, which requires opt-in or soft opt-in lists. Dinamize does not sell email lists, does not access customers' data except for audience measurement, unsubscribes and bounce handling, and cancels the accounts of customers who keep sending spam after being warned. Complaints go to abuse@dinamize.com.

Support

Support is a strong theme. The ecommerce page says Dinamize is one of the few SaaS companies in Brazil with 100% human support, by phone or WhatsApp, "sem chatbot" (no chatbot). The platform page adds chat support, a help center at help.dinamize.com, an Academy with courses, webinars, training sessions and an implementation team for initial setup. Customer quotes on the site include one from a client working with Dinamize since 2002.

Who it suits

Dinamize fits Brazilian online stores that want abandoned cart, browse abandonment, repurchase and birthday flows across email, WhatsApp and SMS, with reporting that credits email for the sales it influences. B2B companies nurturing leads over long sales cycles and agencies managing several clients are named as other target users. The Pro and Advanced plans suit senders who mail their list often, since both have unlimited sends.

It suits teams outside Brazil less well, since the site, prices in reais and support are all Brazilian. Very small senders should note that the plans shown start at 5,000 contacts.