Cafe24

What Cafe24 bulk email is

Cafe24 is a Korean web hosting and online business company, and its hosting division sells a bulk email service called 대량메일 ("bulk mail"). The service sends marketing email to a site's own members and customers, and it is billed per email, only for the ones that go through. The product page's headline reads "높은 발송 성공률과 합리적 비용의 대량메일," which translates as bulk email with a high delivery success rate at a reasonable cost. It goes on to promise "성공한 메일에만 과금이 되는 합리적인 비용과 전문 기술력으로 안정적인 발송 시스템," a stable sending system built on professional technical expertise, with charges only for mail that is sent successfully.

The page names its intended user directly: "사이트 회원 DB를 활용한 마케팅을 진행하는 마케터," a marketer running campaigns from a website's member database. That is the core of the offer. A shop or community site that already keeps a list of registered members can mail that list without exporting it to a separate marketing tool.

The company behind it is Cafe24 Corp. (카페24(주)), whose footer gives an address in Dongjak-gu, Seoul. Bulk email sits in the hosting site's "business" menu next to webmail, KakaoTalk AlimTalk and SMS messaging, groupware, PC security, electronic tax invoices, a simple payment gateway, a no-code app builder, advertising services and web analytics. The hosting home page groups email with search ads and social media under "브랜드를 알리는 마케팅" (marketing that spreads your brand), and the same site sells the web hosting, website builder and shop tools that produce the member database the bulk mail service is built to use. The pages are in Korean.

How the service works

The product page lists six features under the heading "대량메일의 장점" (advantages of bulk email).

Excel list upload. "엑셀 파일을 업로드하여 한번에 대량으로 등록할 수 있습니다": you can register a large address list in one go by uploading an Excel file, rather than adding contacts by hand.

External database sync. "회원 DB를 매번 다운로드 받을 필요 없이 연동시켜 편리하게 발송할 수 있습니다": you connect your member database so that you no longer have to download it before every send. For a site whose member list changes daily, this keeps each campaign current without a manual export.

Per-recipient merge fields. "수신자의 정보(고객명 등)를 치환하여 메일을 발송할 수 있습니다": recipient details such as the customer's name are substituted into each email, so one campaign reads as a personal message to each member.

Automatic unsubscribe handling. "메일 발송 시 수신거부 등록을 포함할 수 있도록 기능을 제공하며, 수신거부 이후 제외하고 발송할 수 있습니다": the service can include an unsubscribe option in each mailing, and addresses that opt out are then excluded from later sends. That keeps a member list clean without someone reconciling opt-outs by hand.

Statistics. "성공, 실패, 오픈율, 클릭율 등 다양한 통계 분석을 제공합니다": reports show successful and failed deliveries, open rates and click rates for each campaign.

Email API. "운영중인 사이트에 직접 발송 환경을 구축할 수 있도록 API를 제공합니다": an API lets you build sending directly into the site you run, so a developer can trigger mail from the site's own code instead of logging in to send.

A demo is offered ("데모 체험") so you can try the interface before buying, under the invitation "대량메일을 지금 체험하세요" (try bulk email now). The sign-up button (신청하기) sits beside the headline price and again under the list of credit bundles, so ordering is a matter of picking a bundle size.

Pricing

The price is 1 won per email, with VAT charged on top: "대량 메일 1원 /1건(VAT 별도)." The page repeats the promise in its advantages list: "1통에 1원, 성공 메일만 과금하는 합리적인 가격," one won per message, charged only for successful mail.

You buy sending credits in advance, in eight bundles:

• 5,000 emails for 5,000 won
• 10,000 emails for 10,000 won
• 20,000 emails for 20,000 won
• 30,000 emails for 30,000 won
• 50,000 emails for 50,000 won
• 100,000 emails (plus 5,000 bonus) for 100,000 won
• 300,000 emails (plus 15,000 bonus) for 300,000 won
• 500,000 emails (plus 50,000 bonus) for 500,000 won

The three largest bundles add bonus sends, which lowers the effective rate for high-volume senders. There is no subscription on the page: you top up credits and spend them as you send.

The terms section explains what happens if you stop early: "서비스 중도 해지 시 잔여 건수 1건당 1원(VAT 별도)으로 계산되어 환불됩니다. (보너스 충전 건수 제외)." Unused credits are refunded at 1 won each plus VAT, excluding bonus credits. A sender who buys a large bundle and then stops keeps the value of the paid credits, though not of the bonus.

Rules and anti-spam

Before using the service you are asked to read Cafe24's anti-spam guidelines ("이용 전 스팸메일 금지 가이드라인을 확인하시기 바랍니다"), linked from the product page. Bulk email here is for marketing to people on your own member list.

For transactional notices, the page itself points elsewhere. Its "other products" panel recommends KakaoTalk AlimTalk for "주문, 결제, 배송 등 정보성 메시지," informational messages such as order, payment and shipping notices, sent "without spam stress." The hosting home page lists AlimTalk and SMS from 13.2 won per message. A store that wants receipts and shipping updates as well as newsletters would use the two services side by side.

Related Cafe24 services

Two other products on the same site matter to an email buyer. Webmail hosting ("웹메일"), from 1,800 won a month, gives you mailboxes on your own domain; the product blurb promises stable sending and receiving with spam protection as standard, and says mail from your own domain builds trust. It is a separate thing from bulk campaigns. Groupware bundles electronic approval, webmail, an internal board and a messenger. Both are sold alongside bulk email, so a small company can run its everyday mail, its campaigns and its customer notifications through one provider.

Support

Help runs through Cafe24's customer center: a FAQ, a manual, a 1:1 inquiry form, notices and a quote request, plus a hosting customer center phone line listed in the footer. The bulk email page closes with "카페24의 전문가가 도와드리겠습니다," Cafe24's experts will help you, and invites questions at any time.

Who it suits

Cafe24's bulk email fits a Korean business that runs its website or shop on its own member database and wants to mail those members cheaply, especially one that already uses Cafe24 hosting. The 1-won rate, charged only on successful sends, suits campaign-driven or seasonal senders who do not want a monthly fee, and the refund of unused paid credits lowers the risk of buying a larger bundle. The API and database sync suit a site with a developer who wants sending wired into the site, whether that is an online store with registered customers, a membership organization or a community site.

It is a narrower tool than a full marketing suite. The page describes list upload, merge fields, unsubscribes, statistics and an API, and a team looking for visual automation workflows or a large template gallery would need to look further. Its pages are in Korean, so it is a better fit for teams working in Korean.