AMIS aiMarketing

What AMIS aiMarketing is

AMIS aiMarketing is the email marketing and marketing automation application of MISA AMIS, the cloud business management platform from MISA JSC (Công ty Cổ phần MISA). It sends bulk email campaigns and automated email flows, and it sits in the platform's marketing and sales group next to AMIS CRM. MISA's own articles present it as Vietnamese email software developed by a Vietnamese company, fully in Vietnamese from email design to detailed reports ("Phần mềm hỗ trợ hoàn toàn tiếng Việt, thiết kế email đến báo cáo chi tiết"). The comparison table in MISA's 2026 review of email marketing software names Vietnamese SMEs and distribution and trading businesses as the users it fits. The AMIS home page says MISA has more than 30 years of development behind it and that 400,000+ businesses and household businesses have chosen MISA; the email article describes nearly 30 years of deploying software for public bodies, businesses and household businesses.

Building and sending campaigns

The editor is drag-and-drop, with many ready templates, plenty of customization and emails that display well across platforms and devices. MISA's articles put the template library at 100+ email designs sorted by theme, each editable to fit your own design. Personalization can use the customer's name, gender, interests and behavior.

The article's five-step guide shows the flow. You register a free trial account, import or upload your contact list (valid addresses of customers who agreed to receive mail), choose a ready template or design your own by drag and drop, and set personalization such as the customer's name, grouping by need and the send time. You then send a test to check how the email displays on several devices, make the real send and follow the open and click reports to adjust the next one.

On volume, the article says the software can send to unlimited data at once, while recommending at most 50,000 contacts per send to follow results well. Lists and addresses can be searched and sorted by sending history and by open and click history for each campaign, so a follow-up can go to the people who opened or clicked.

Deliverability and list filtering

The feature MISA leads with is a filter that runs before sending. It removes data with no chance of reaching the inbox ("cơ hội vào inbox") from the start, using statistics on addresses that do not exist, spam warnings, high sending frequency and weak engagement, and it drops unsubscribed addresses to protect the reputation of the sending domain. The software shows in advance how many emails will be delivered and how many will fail. MISA claims an inbox rate of up to 90% in one passage and over 90% in another. In its FAQ on spam, the article contrasts spam tools with legitimate bulk senders that email only consenting recipients, carry a clear unsubscribe button and keep to the sending-frequency limits of Decree 91/2020/NĐ-CP, and it points to aiMarketing's list filtering as the way to clean a list before sending.

Automation, AI and other channels

Automated workflows are built as marketing scenarios: a scenario can start from a sales trigger, branch by customer behavior and send email automatically. The feature list also includes AI that analyzes emails automatically and suggests how to improve their quality.

The email tool connects to landing page software, lead capture forms, branded SMS, Zalo and CRM. The CRM link is the one MISA stresses. aiMarketing connects to AMIS CRM to create leads automatically for the sales team, so marketers can track lead quality and the lead source of each campaign, see how follow-up turns into orders and work with sales on results. AMIS CRM and aiMarketing also connect directly to fanpages and Zalo OA to receive messages from those channels, and an AI agent answers messages in natural language around the clock so that leads stay warm until sales picks them up.

Reports

After each campaign, reports show how many people opened, the click rate, bounces with the specific reason, unsubscribes and the emails that were not sent. You can also view each contact's activity in detail to see how customers acted on each campaign. MISA describes the reports as continuously updated, so a campaign can be adjusted while it runs.

Platform, integrations and security

Because aiMarketing is part of MISA AMIS, it shares that platform's setup. The home page says MISA AMIS runs entirely in the cloud: users log in through a browser or the mobile app, there is no server or hardware to buy, updates happen automatically, and the number of users on MISA AMIS is not limited. It describes the platform as 40+ specialized applications on one base (another section counts 25+ modules), so a business can start with a few and add others later without replacing its system. For integration, the home page says MISA AMIS is already connected to hundreds of outside partners such as banks, tax, logistics, e-commerce marketplaces and shipping, and that developers can connect through an API to sync data between systems. On security, it says the products meet international standards for information security and data storage. Awards listed include the Make in Vietnam gold award, Sao Khuê and the ASOCIO Outstanding ICT Company Award 2018.

Pricing and trial

The email article's comparison table lists AMIS aiMarketing from 2,900,000 VND a year (about 214,000 VND a month), with 2,000 free emails to try it. Other passages in the same article quote 214,000 VND or 241,000 VND a month and describe the paid package as covering 60,000 contacts; the article's pricing summary pairs the 2,900,000 VND package with 60,000 emails and an inbox rate over 90%, and offers "2000 email miễn phí và hơn 100 template" (2,000 free emails and over 100 templates) at sign-up. For the platform as a whole, the AMIS home page offers a 15-day free trial with full features, registration in 10 seconds and the account sent by email.

Support

The home page promises 24/7 technical support, with MISA's specialists available by hotline, email and online chat. It adds detailed user guides, in-person or online training, documentation and video tutorials, and consultants who advise on applying the software to your processes. The email article lists Facebook, a forum and the website as further support channels. The aiMarketing team has also published an A-to-Z email marketing handbook for marketers as an ebook.

Who it suits

AMIS aiMarketing suits Vietnamese small and mid-sized businesses, especially distributors and trading companies, that want email marketing in Vietnamese, priced in dong and backed by local support. It fits best for those already using AMIS CRM or other MISA AMIS apps, since leads, messages and customer data move between them. The pre-send filter and per-contact reports suit a business with large lists of mixed quality. A sender outside Vietnam, or one that needs an English interface, is not who MISA's pages address: its articles are written in Vietnamese for the Vietnamese market.