Яндекс Рассылки

Яндекс Рассылки (Yandex Mailings) is the email campaign tool inside Yandex 360 for Business, the company's suite of corporate mail, cloud storage, documents, calendar, video meetings and other workplace services. It sends newsletters, promotional announcements, surveys and event invitations to a list the company uploads, built from ready templates or in an email builder. It is not sold on its own: the FAQ says Рассылки is included in all Yandex 360 for Business plans with no extra charge, and each plan sets how many emails an organization may send per month. The page presents it as a way to build emails from ready templates, stay in touch with customers and partners, strengthen a company's image and grow sales.

What it is for

The page names three uses. The first is announcing promotions and new products: bright emails about special offers, reminders and selections of interesting products to keep customers interested and lift sales. The second is collecting feedback, with quick surveys of your customer base or reviews of products and services to use on your website. The third is event invitations for webinars, meetups and conferences, online or offline, and the page suggests saving templates for each type of email so you do not rebuild the layout every time.

The FAQ defines what it calls automatic mailing as a pre-configured send of emails to a large number of recipients at once, for telling subscribers about offers, running surveys and inviting them to events. In other words, Рассылки is a campaign tool for one-to-many sends rather than a system for triggered journeys.

Sending a first campaign

The page walks through the whole process. You open Рассылки, click to create a mailing and upload the recipient list, which can hold up to 100,000 addresses and is loaded as an XLSX file, an ordinary Excel document. Next you set a subject that reflects what the email is about and write the sender name, then choose the address to send from, for example one carrying your company's name. The email itself is laid out in the builder or taken from a ready template, and templates can be edited by swapping the standard images for your own and adding prices and links.

Before sending, the page recommends a test email to your own inbox to check that the design looks as it did in the builder and that the links work. After the send, the mailing statistics show how many people received the email and what percentage of them clicked the links inside or unsubscribed; if the numbers look good, the page says, the subject was right and the campaign worked.

Sending from your own domain is supported: the FAQ says you configure the domain, verify it and connect it to Yandex 360 for Business, with details in the Help section. On deliverability, the FAQ says emails rarely land in spam when the rules are followed, and it links to recommendations for raising the chance of delivery further.

Plans and sending limits

Limits depend on the plan. The FAQ says an organization on the Минимальный (Minimum) plan can send 1,500 emails a month, and one on Основной (Basic) or Продвинутый (Advanced) can send 50,000. The small and medium business plans shown on the page are for companies of up to 250 employees and are priced per employee per month in rubles.

• Почта и файлы (Mail and files): 279 ₽ per employee a month, priced from 10 employees (2,790 ₽ a month in total), with corporate mail on your domain, 100 GB of Disk per employee, a calendar and an editor for documents, spreadsheets and presentations. This card lists no mailing allowance.
• Минимальный: 319 ₽ per employee a month, adding Alice AI for Business, video meetings for up to 100 participants with secure chats and threads in Telemost, online boards and 1,500 emails in Рассылки.
• Основной, marked Popular: 549 ₽ per employee a month, with 1 TB of Disk per employee, video meetings for up to 300 participants, online boards, 50,000 emails in Рассылки and extra security features such as SSO, audit logs and an email archive.

The page links to the full plan list, which includes Продвинутый, and accepts promo codes. Asked whether Рассылки can be tried for free, the FAQ points to discounts that appear on Yandex 360 for Business plans from time to time, and to a special offer for educational and cultural institutions described in the Help section. Test access to Alice AI for Business is open until 8 November 2026 to organizations with an active plan, after which full use needs a paid add-on.

Compliance and integrations

The FAQ states that Рассылки complies with the law «О рекламе» (on advertising) and with personal data protection requirements, naming 152-ФЗ and order No. 21 of ФСТЭК at protection level УЗ-2. The page also links to a section on how Yandex keeps customer data secure, and the Yandex 360 home page lists built-in antivirus, a check before sign-in, data encryption, sign-in with two passwords and spam protection in Mail among its safeguards.

Integration is the clear limit today. Asked whether Рассылки can be connected to a CRM, the FAQ says there is no API for integrating it yet and invites readers to follow the news in case one launches. Lists therefore arrive by XLSX upload.

Support and the wider suite

The business side of Yandex 360 offers a callback request, a sales department, help pages for companies, a Yandex 360 Academy, customer cases, a demo access option, help with moving to Yandex 360, an on-premises option and a partner program. The Yandex 360 home page FAQ says support takes requests around the clock and that customers on a paid plan get priority, with an answer within three hours. Around Рассылки, the business suite covers corporate mail, mail on your own domain, Disk, Telemost, Documents, Calendar, Notes, Tracker, Wiki, Forms, a browser and Boards.

Who it suits

Рассылки fits small and mid-sized companies that already run their mail and documents on Yandex 360 for Business, or plan to, and want to send a few campaigns a month to customers and partners without buying a separate tool: promotions, feedback requests and event invitations built from templates. The Основной plan's 50,000 emails a month covers regular newsletters to a mid-sized list, and the Минимальный plan's 1,500 suits occasional sends to a small one. The interface and help are in Russian.

It is a weaker fit for teams that need automated journeys, an API or a CRM connection, or volumes above the plan allowances, since the FAQ offers no API yet and the page describes one-to-many campaigns only.