Automação de Marketing e CRM

Essas plataformas tratam o email como um canal dentro de um registro de contato maior, acompanhando negócios, visitas ao site e compras anteriores para que uma mensagem possa disparar a partir do comportamento real de alguém em vez de uma data marcada no calendário. A configuração leva mais tempo do que uma ferramenta simples de newsletter, mas o retorno é uma sequência de ciclo de vida que continua funcionando depois que a campanha que a criou já foi esquecida.

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    Marketing por email como um módulo dentro de uma plataforma muito maior de CRM, gestão de anúncios, páginas de destino e SEO, fundada em 2006 e hoje uma resposta padrão para empresas que já rodam o pipeline de vendas pelo HubSpot. O plano gratuito de CRM é genuinamente utilizável, mas a profundidade real de automação fica reservada ao plano Professional.

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    Email and SMS automation platform built for e-commerce merchants with deep Shopify and WooCommerce integration plus revenue tracking.

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    Enterprise marketing automation suite covering email, journey orchestration, mobile push, and ad campaigns tied to Salesforce CRM data.

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    Real-time customer engagement platform across email, SMS, push, and in-app with behavior-triggered automation

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    Segment unifies customer data across all touchpoints to power personalized marketing campaigns at enterprise scale.

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    Zoho's CRM platform with workflow automation rules, the Zia AI assistant, and integration across the broader Zoho application suite.

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    Brevo combines email, SMS, and chat in one automation platform, formerly Sendinblue, with strong delivery performance.

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    Iterable automates personalized customer communication journeys across email, push notifications, SMS, and in-app messaging channels.

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    Intercom combines live chat, messaging, and marketing automation to support and engage customers in real time.

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    Mailchimp offers email marketing with automation, segmentation, and CRM features, serving millions of small businesses worldwide.

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    MailerLite offers email marketing, automation, forms, and landing pages designed for creators and small businesses.

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    B2B-focused marketing automation platform for lead scoring, multi-touch nurture campaigns, and account-based marketing strategies.

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    Email marketing automation with AI personalization and product recommendations for e-commerce

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    SendGrid's API and campaign tools enable both transactional and marketing emails, making it the developer-trusted platform for reliable, scalable delivery.

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    Sales CRM with integrated phone and email, deal pipeline automation, and Freddy AI assistant for automated lead scoring.

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    Drift's live chat and chatbots enable real-time visitor engagement and lead capture across your website and apps.

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    O construtor de automação com o qual as outras plataformas são comparadas, com um painel visual de fluxos de trabalho que lida com lógica de ramificação, pontuação de leads e um CRM integrado sem precisar de uma ferramenta de vendas separada acoplada. Fundada em 2003, ganhou sua reputação do jeito difícil, pela profundidade em vez de uma interface vistosa.

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    Small business email marketing platform with automated drip campaigns, event marketing tools, and social media integration.

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    Omnisend automates email, SMS, and push marketing for ecommerce with ready-made workflows and segmentation tools.

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    Email marketing platform designed specifically for creators offering automation, segmentation, and powerful subscriber management tools.

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    Sales-focused CRM built around visual pipeline management with workflow automation and an optional marketing automation module for email.

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    ClickFunnels' sales funnel builder integrates email, CRM, and automation to convert leads into paying customers.

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    Kartra bundles email, landing pages, sales funnels, and CRM in one platform designed for entrepreneurs.

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    Newsletter platform for creators and publishers offering automation, segmentation, and integrated monetization features for email newsletters.

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    Email marketing platform with built-in automation workflows, landing page builder, and integrated webinar hosting for campaigns.

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    Email automation platform powered by machine learning for personalized lifecycle campaign management

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    Uma plataforma de CRM e automação de Santa Barbara construída para criadores de cursos, coaches e negócios de membership, que combina processamento de pagamentos e sites de membros simples junto com suas ferramentas de email e fluxo de trabalho. Fundada em 2006, compete com o Keap no mesmo segmento concorrido do mercado, com uma curva de aprendizado um pouco mais suave.

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    Landing page builder with integrated CRM features, lead capture, and conversion optimization for marketing campaigns.

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    Open-source CRM platform integrating marketing automation, sales pipeline management, and customer service into one unified system.

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    All-in-one DTC personalization platform combining CDP, email, SMS, and loyalty features

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    Sales and marketing CRM with integrated phone, email, SMS, and automation for customer relationship management.

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    Open-source and commercial CRM platform offering marketing automation, sales management, and comprehensive customer analytics capabilities.

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    Leadpages' landing page builder includes integrated CRM and email tools to capture and nurture leads.

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    Cross-channel marketing automation connecting email, SMS, web, and social with customer data integration

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    CRM platform featuring integrated email marketing automation, sales pipeline management, and comprehensive customer engagement tools.

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    Um CRM tudo-em-um, com automação de marketing e central de suporte, fundado em 2017 como alternativa econômica ao HubSpot, voltado a equipes pequenas que querem vendas, suporte e automação de email sem pagar preços empresariais por cada um deles. A interface exige alguma adaptação, mas o conjunto de recursos é amplo para o preço.

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    Simple CRM designed for small businesses combining email automation, lead capture, and sales pipeline management.

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    Autopilot's visual workflow builder enables B2B and B2C companies to automate customer journeys with integrated email and CRM.

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    Moosend combines email marketing with automation tools, advanced audience segmentation, and A/B testing for data-driven campaigns.

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    CRM and project management platform combining sales pipeline automation with post-sale delivery tracking.

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    Antes chamada de Autopilot antes de um rebranding em 2020, a Ortto combina automação de email e SMS com sua própria camada de análise e dados de clientes, voltada a equipes de produto e crescimento que acompanham o comportamento num site ou aplicativo, não apenas numa lista de emails. O construtor visual de jornadas se parece mais com um fluxograma do que com um formulário.

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    Attentive combines SMS and email marketing automation powered by first-party data for mobile-focused customer engagement.

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    CRM designed to live in Google Workspace, automating contact and pipeline management in Gmail and Calendar.

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    A sucessora rebatizada da Infusionsoft, uma plataforma de automação centrada em CRM feita para pequenas empresas que vendem serviços e precisam de faturamento, agendamento de compromissos e acompanhamento de pipeline conectados às mesmas automações do email. É precificada e construída para um proprietário de negócio que roda toda a operação por um único sistema, não para uma equipe de marketing.

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    Social-relationship CRM unifying contacts, email, and social profiles with Office 365 and Google Workspace integration.

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    Mautic is an open-source marketing automation platform handling email campaigns, lead nurturing, and customer engagement workflows.

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    Email marketing platform combining automation, SMS, and advanced segmentation tools for growing small to medium teams.

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    Marketing automation software for mid-market companies with adaptive forms, lead scoring, and analytics.

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    E-commerce CRM combining email and SMS automation with visual workflow building and behavior tracking.

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    Marketing automation platform for agencies and SMBs with email, dynamic forms, and lead scoring.