Adobe Marketo Engage

Marketo is the B2B standard for lead management and nurture. Its lead scoring engine automatically ranks prospects based on engagement and fit, while workflow automation handles multi-touch nurture sequences. The platform excels at account-based marketing, treating entire buying committees as coordinated targets rather than individual leads.

Owned by Adobe since 2018, Marketo integrates with the wider Adobe ecosystem and most major CRMs. It's the choice for mid-market and enterprise B2B teams that need sophisticated nurturing and can't rely on simple email tools alone.