iContact

iContact's drag-and-drop editor and template set cover the basics: welcome series, resend-to-non-openers, and a spam-check tool that flags subject lines and content likely to trip filters before you send. Automation is limited to simpler trigger-based sequences rather than a full branching workflow canvas, and integrations lean toward common CRMs and ecommerce platforms rather than a large native app marketplace.

Pricing runs by contact count: Standard starts around $9 a month for 500 contacts, moves through $14 to $29 to $79 as the list grows, and tops out near $399 a month for 50,000 contacts on the Premium tier, with a 30-day free trial to test the editor first. Overage fees kick in automatically once you pass a plan's contact allowance. It's a reasonable, unglamorous option for a small business that outgrew a free tier elsewhere and wants predictable list-based pricing rather than the newest automation features.