Mailchimp
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A landmark in email marketing since 2001, Mailchimp remains accessible to small businesses and solopreneurs through its free tier. The plan covers 500 contacts and 1,000 monthly sends, bundled with basic automation workflows and a library of design templates. You get fundamental campaign tools, audience segmentation, and detailed analytics at no cost.
Mailchimp suits anyone starting out or managing modest email lists. The free plan handles welcome series, simple automations, and branded emails without hitting a paywall. Paid tiers open up advanced features, but the free option keeps you sending and learning indefinitely.