naffy

What naffy is

naffy is a Polish-language sales platform for digital creators that bundles an online store, product delivery and built-in email marketing. Its homepage tagline, "tu sprzedają twórcy bez kosztów stałych" (this is where creators sell, with no fixed costs), sums up the model: creators sell ebooks, digital products, online courses and consultations with "wbudowanym e-mail marketingiem i własnym e-sklepem" (built-in email marketing and their own online store), and pay a commission on sales instead of a monthly fee.

The site is aimed at creators in Poland. Its legal templates are kept up to date with Polish law, its FAQ walks through Polish tax rules for selling without a registered business, and the creators it features are Polish coaches, educators, journalists and social media specialists with followings from 56K to 350K.

Email marketing inside the store

The newsletter section is headlined "Email marketing bez integracji" (email marketing without integrations): "Wysyłaj newslettery, kampanie i automatyzacje bez dodatkowych narzędzi" (send newsletters, campaigns and automations without extra tools). Its three bullet points are 5,000 free emails a month, building the mailing list in one place, and creating sales campaigns and automations in a few minutes. The homepage adds that AI helps with writing, and that "każdy zakup lub pobranie pliku automatycznie powiększa Twoją społeczność" (every purchase or file download automatically grows your community), so buyers and lead-magnet downloaders land on the list without a separate signup tool.

The company's article on its email tool says naffy is "darmowy program do email marketingu" (a free email marketing program) and that creators get "darmowe 5000 maili do wysyłki, do tego bez limitów kontaktów" (5,000 free emails to send, with no limit on contacts). The same article explains how a campaign in naffy fits a sale: the creator builds a product page, puts one link in the email, and the reader goes straight from the message to checkout.

Segmentation got a recent upgrade. A September 2026 product update, "Hiperprecyzyjne maile w naffy" (hyper-precise emails in naffy), says the email tool now supports advanced audience segmentation that combines conditions with OR / AND logic, so a message reaches exactly the group it is meant for.

Growing the list

Lead magnets are the free-product side of the store. The FAQ says a free product is added through the Lead Magnet feature: a visitor downloads, for example, a sample chapter of an ebook or a checklist in exchange for an email address, and the creator uses that list for email marketing in naffy. The lead magnet page promises email collection without extra integrations, automatic file delivery after signup, and "One Time Offer" upsells shown right after someone subscribes.

What creators sell alongside email

The site's product menu lists ten product types, each with its own tools:

• Ebooks, protected with an automatic watermark, with promotions and limits at no extra cost.
• Digital products in formats such as PDF, DOCX, XLSX, ZIP, audio and video, which can be combined into bundles and are delivered automatically.
• Online courses built from modules, lessons and attachments, released gradually or all at once, and offered by subscription or with time-limited promotions.
• Consultations and group training with booking, upfront payment, a built-in meeting tool and automatic appointment reminders by SMS and email.
• Vouchers with a QR code, a set amount and expiry date, redeemed by scanning with a phone.
• Webinars, live or as automated replays, with recordings sold as paid products and no limit on participants.
• Subscriptions billed monthly or yearly, including installment plans with a minimum number of payments.
• Paid newsletter access, listed in the FAQ among the things creators can sell.
• Lead magnets, covered above.
• Buy me a coffee (Postaw kawę), where supporters choose the amount and naffy takes 0% commission.

The storefront itself is free and needs no coding, and the homepage says a good store helps organic traffic through SEO. A sales dashboard lets creators test offers and discount codes, raise order value and analyze customer behavior.

Pricing

The pricing block is short. Creating a store costs 0 zł, and the only charge is "Prowizja od sprzedaży: 6% netto" (a 6% net commission on sales). Creators selling at high volume are invited to get in touch. What that includes, per the pricing page: access to all premium sales tools, email marketing with 5,000 free emails a month, ready-made terms of sale and a privacy policy, a free online store without coding, an AI assistant for content and graphics, and fast payment methods without contracts. The homepage stresses that every creator gets every feature: "Bo każdy twórca zasługuje na pełen dostęp. Nie tylko ten z droższym planem." (Because every creator deserves full access, not just the one on the pricier plan.) The coffee-support feature is commission-free.

Payments, invoices and tax

Payments run through Stripe. Payouts are automatic and reach the creator's bank "do 7 dni (najczęściej szybciej)" (within 7 days, usually sooner). Products can be priced in currencies including PLN, EUR, USD and GBP. Invoices can be issued automatically through integrations with iFirma, InFakt, Fakturownia, Fakturowo and FakturaXL.

The FAQ answers the questions a Polish creator would ask first. Selling without a registered business is possible under the unregistered-activity rules, and naffy lets a creator set a monthly sales limit to stay under the legal threshold. Sellers under 18 can set up a profile and products, but need a Stripe account opened with a parent's or guardian's consent to take payments. Legal templates are prepared by naffy's legal team and kept current with Polish law.

Support

A help desk, a blog with guides for creators and step-by-step setup instructions (connect Stripe, integrate an invoicing system, create the store, add a free product, set up email marketing) back the platform. One featured creator, a hair stylist, writes that "support działa błyskawicznie" (support works lightning fast).

Who it suits

naffy suits Polish-speaking coaches, educators and creators who want a mailing list and a shop without paying a monthly fee before the first sale. A creator can start with a lead magnet, grow the list for free, and sell courses, consultations, ebooks or a paid newsletter from the same account, with every buyer added to the list automatically.

It is a narrower fit for a business that only wants to send newsletters without selling anything, or for a sender whose volume goes well past the free monthly allowance, since the pricing section gives no rates for that and asks larger sellers to talk to the team.