Kit

Kit's automation runs on tags and a visual sequence builder rather than static lists, so a subscriber who buys a course, downloads a lead magnet, and opens the last five emails can trigger different follow-ups based on that combined history. Built-in landing pages, forms, and a "Creator Network" recommendation feature help with list growth, and the platform now supports selling digital products and paid subscriptions directly.

Pricing is based on subscriber count. The free Newsletter plan covers up to 10,000 subscribers with unlimited sends, forms, and landing pages, but limits you to one automation and shows Kit branding. The Creator plan starts at $39 a month for 1,000 subscribers ($33 billed annually) and unlocks full automation and integrations, while Creator Pro starts at $79 a month ($66 annually) and adds advanced reporting and a larger automation limit; commerce features like digital products and paid newsletters carry their own percentage-based fee on top of the subscription. It's built for bloggers, podcasters, and course creators who want automation tied to buying behavior more than a marketing department running segmented campaigns.