Maily

What Maily is

Maily (메일리) is a Korean newsletter platform that combines an email sender, a public newsletter blog and a set of ways to earn money from writing. Its homepage headline is "뉴스레터를 쉽게, 메일리로 시작하세요" (start your newsletter easily with Maily), and it names two kinds of users: companies that want to run ongoing marketing through a newsletter, and individual creators who want to make an income from their content. The whole interface, help text and discovery directory are in Korean, and the business details in the site footer give an office address in Songpa-gu, Seoul.

The newsletters hosted on it show how wide that audience is. The discovery section lists a public research and training institute, academic societies for journalism and communication, a Korean residents' association in Panama, churches, a book club, a Formula 1 fan letter, an economics explainer and several business and marketing letters. Some are free, some carry posts marked as membership or paid content.

What a sender gets

The homepage lists the feature set in one strip: 1,000 sends a month free, a blog that is indexed by search engines, AI writing, AI agent integration, real-time statistics, integration with data analysis tools, subscriber group management, several ways to monetize, community and comments, email A/B testing, automated email, subscription by category, an easy editor and editor invitations. Most of these are then explained further down the page.

Writing and the editor. Posts are written in Maily's own editor and go out by email while also being published on the newsletter's web page. "Easy editor" and "AI writing" are both on the feature list, and "editor invitations" means a publisher can bring other writers into the same newsletter, which suits a company letter or a small team.

The newsletter blog and SEO. Every newsletter gets a public page that doubles as a blog. The homepage says Maily scores 100 on Google Lighthouse SEO and that the newsletter blog is optimized for search engines, so posts can keep finding readers after the send. Each newsletter page shows a subscribe button, the archive of past issues with dates, view counts and comment counts, a tab for comments, an "about the mailer" tab and tag filters (the F1 letter, for example, tags its issues #F1 and #모터스포츠, motorsport).

Lists, groups and categories. Senders can split subscribers into groups and use automated email to send each group more relevant content, the homepage says. Subscription by category lets a newsletter run several streams: the research institute's letter separates a monthly trend brief (이달의 동향) from a selected reading series (맞춤형 큐레이션), and readers can follow the one they want.

Subscribing. Readers do not need an account. Each newsletter page says "로그인을 안해도 바로 구독할 수 있어요" (you can subscribe right away without logging in). The subscribe form asks for an email address and a nickname and confirms the address with an eight-digit code sent by email. People who do want an account sign in with an emailed code, a password, or Google.

Automation and testing. Automated email and email A/B testing are both listed features, and the page aimed at brand marketers sums up its pitch as subscriber groups, data analysis and automation working together.

Reporting and analytics. Maily reports statistics per email and per subscriber, which the homepage says gives a more accurate picture of how a newsletter performs. It also connects to external analytics tools and names GA and GTM as examples, so a company can follow newsletter readers into its own analytics.

Community. Readers can comment on posts, and the comment counts appear next to each issue in the archive. The F1 letter's recent race reviews, for instance, show between 14 and 23 comments each, which gives a hobby newsletter the feel of a small forum.

Discovery. Maily runs a directory where readers browse newsletters by category (the current affairs and society category is one), see recommended newsletters that are actively publishing in that field, and read the newest posts. The homepage also shows recommended newsletters and a list of popular letters, and has a search box for newsletters and tags. For a new writer this is a source of readers that does not depend on an existing social following.

Monetization

The homepage heading "좋아하는 글쓰기로 수익 창출" (earn from the writing you love) introduces three revenue models: paid memberships, sales of individual pieces of content, and coffee support. In the popular letters list, posts are labeled 멤버십 (membership) or 유료 콘텐츠 (paid content), so a single newsletter can mix free issues with members-only ones. The title and opening lines of a members-only post still show in public lists, which lets non-paying readers see what a membership would give them.

Coffee support is a tipping feature on every newsletter page. A reader picks an item from a menu that runs from a coffee milk at 1,500 won up to a month's worth of coffee at 50,000 won, adds a short note, and Maily passes both to the writer along with the sender's email address and nickname. The footer links to separate terms for recurring payments, which fits the membership model.

Plans and pricing

The free tier is called Basic. The homepage's line for individual creators reads "베이직은 월 1,000건 무료로 창작의 시작을 부담없게" (Basic is free for 1,000 sends a month, so starting out costs nothing), and "월 1000건 무료" heads the feature list. The pages list no prices for paid plans or for sending above that allowance.

Support

A built-in assistant, 메일리 도우미 (Maily Assistant), sits on every page and answers questions about how to use the service. Alongside it the site offers a written guide, a form for reporting bugs and feature issues, a service inquiry email address and chat support.

Who it suits

Maily fits Korean-language publishers first. A solo writer or coach can start on the free Basic tier, collect subscribers without making readers create accounts, and add paid memberships, one-off paid posts or tips once the audience is there. The discovery directory and search-optimized blog help a letter that starts from zero.

It also suits organizations that want a public newsletter with an archive: institutes, associations, churches and companies already use it for monthly updates, and the per-subscriber statistics, groups, automated email, A/B tests and GA or GTM integration give a marketing team the measurement it expects.

It is a weaker match for a sender who needs an English interface, published prices for higher sending volumes, or e-commerce and CRM connections, since the pages name none of those beyond the analytics integrations.