Ortto

Ortto merges customer data management with marketing automation, giving B2B teams a complete view of each prospect and customer before they send a single email. The platform combines email, SMS, and push notifications in orchestrated journeys, and its built-in CDP means segmentation runs on actual behavior, not guesswork. For SaaS companies tracking product-led growth, it's particularly strong at mapping how a prospect moves from free trial to paying customer.

Ortto appeals to teams managing multi-stakeholder B2B sales cycles where a single prospect might need different messages at different times. Its workflow builder supports complex logic without requiring engineering help, making it accessible for mid-to-large marketing teams tackling account-based marketing.