Viindoo

Viindoo is an enterprise management platform from Viindoo Technology JSC, headquartered in Hai Phong, Vietnam, and email marketing is one of its modules. The home page describes it as a comprehensive enterprise management platform with "1,300+ integrated modules from operations to strategic management", covering accounting, finance, sales, HR, manufacturing, project management and analytics in one system. The Email Marketing module sits in the marketing group next to Social Marketing, Events and Survey, and draws its recipients from Viindoo CRM. That makes it an option for a company already running, or planning to run, its operations on Viindoo, rather than a standalone newsletter tool.

What the Email Marketing module does

Viindoo's own article on CRM email marketing software describes its module in some detail. Viindoo Email Marketing manages email campaigns and customer relationships in one system: with Viindoo CRM, customer data from all touchpoints is stored in a single location, which the article says makes it easy to categorize groups of recipients and send marketing emails tailored to each group. Customers can be classified by interest level, geographic location and other criteria, so each group gets a message that fits it.

Personalization reaches into the email itself. The module fills in customer details such as names and addresses automatically, and it can schedule emails and send them automatically. Because the contacts live in the CRM, the list a marketer sends to is the same record the sales team works from, not a separate export.

Reporting is the part the article dwells on. Viindoo Email Marketing tracks statistics for each email over time, including open rate, bounce rate and click-through rate, and link tracking is available to measure the effect of each campaign. With the reporting system tied into Viindoo CRM, a business can measure conversion rates and calculate the revenue and the potential customers each campaign brought in, which connects an email campaign to the pipeline it was meant to fill.

Automation and the CRM approach

The same article sets out how Viindoo thinks about email built on CRM data. A business collects customer behavior and preferences in the CRM and uses them to segment lists and send targeted messages, such as a special offer to customers who bought a particular product or a birthday message to a loyal customer. It describes automated emails sent on specific customer actions, like signing up for news or making a purchase: thank-you letters, welcome letters, abandoned cart notifications and follow-ups after a purchase. It also lists how a CRM supports email work, by syncing lead and customer information with other systems, sending automated alerts for scheduled calls or follow-up emails, tracking a customer's history and position in the sales funnel, and identifying potential customers in it.

On the home page, Viindoo adds that its platform includes smart AI to reduce data entry, speed up processes and work more efficiently. The page does not tie that claim to the email module specifically.

The rest of the suite

Email is most useful in Viindoo alongside the modules that produce customer data. The home page describes Sales and CRM as boosting sales efficiency with lead tracking, customer insights, contract management and real-time reporting, which is the record the email module segments and reports against. The sales group includes CRM, Sales, Point of Sale, E-commerce and Rental. The website group has a Website Builder, Livechat, Blog and Forum E-learning, and the home page says businesses can design and launch a professional website with built-in SEO and ecommerce. The retail and ecommerce area manages inventory and sales and integrates online and offline channels. The marketing area is summed up as managing social media and analyzing customer engagement, with Events and Survey modules alongside. Productivity tools include Discuss, Approvals and Appointments, and operations covers Project, OKRs, Helpdesk and Timesheet.

Viindoo packages these into solutions, among them viinCRM, Viindoo Marketing, described as an integrated digital marketing platform, Viindoo Omnichannel for sales across channels, and Viindoo Website for websites and ecommerce. The home page also promises integration with your favorite apps for smoother workflows across the business.

Industry pages cover manufacturers, trading and wholesale, industrial manufacturing, wires and cables, fashion and apparel retail, textiles, woodworking and furniture, retail and supermarket chains, and freight forwarding. A customer quote on the home page comes from the production director of Tachi Cable: "Before Viindoo, we lived in spreadsheets. Now we just open one screen and everything is there."

Pricing, trial and services

Pricing has its own page in the menu. The home page offers a free trial and a demo, and invites businesses to start with basic modules and expand their setup at any time, which fits the home page's promise of flexible adoption that scales with the business.

Services cover consulting and implementation, including Viindoo Express Packs, Viindoo ERP implementation and digital transformation strategy consulting; customization and development on demand; Viindoo Upgrade; and Viindoo Cloud as the hosted service. The community side has a Q&A forum, documentation, release notes, tutorials, a podcast, and links to the company's GitHub and Runbot. Partners can join the Viindoo Marketplace, the affiliate program or the reseller program.

Support runs through the forum, documentation and a hotline, +84 225 730 9838. The headquarters address is Room 820-823, Floor 8, Thanh Dat 3 Building, No. 4 Le Thanh Tong Street, Ngo Quyen Ward, Hai Phong City, and the company lists registration number 0201994665 with the Hai Phong Department of Planning and Investment. The site is in English and Vietnamese.

Who it suits

Viindoo suits a manufacturer, distributor or retailer that wants one system for accounting, sales, stock and HR and wants its email campaigns to come out of the same customer records. A company already using Viindoo CRM, POS or E-commerce gets segmentation by interest and location, scheduling, automatic personalization and revenue reporting per campaign without adding another vendor, and the start-small approach lets it add Email Marketing when it is ready.

It is a less natural fit for a business that only wants to send newsletters. The email module is one part of a large ERP suite, and the platform's value comes from running the rest of the business on it.