Keap

Keap centers on its CRM and sales pipeline first, with email and SMS automation acting as one piece of a workflow that can also send an invoice, book an appointment, or move a lead to a different pipeline stage. That makes it a natural fit for service businesses like consultants, coaches, and contractors who need client management and marketing running off the same contact record.

The platform prices as an all-inclusive package rather than by feature tier, starting at $299 a month for the base plan with two included user seats and additional users billed at $39 a month each, scaling further with contact volume. There's no free plan, only a trial, and Keap typically pairs onboarding with paid implementation support given the setup involved. It fits a small business that wants marketing automation and day-to-day CRM work in a single system, and is prepared to pay more than a pure email tool for that consolidation.